On Good Authority: Publishing the Book that Will Build Your Business

Whether authors go traditional or indie, we are all faced with the same issue: getting people to actually buy our books. In this episode, I get into the four best methods: Just Ask Be Strategic Reach Out—and Out Again—to Everyone You Know Don’t Expect Strangers to Care For the show notes, where I break down each of those methods, go to www.launchpadpub.com/blog/buy

Show Notes

Whether authors go traditional or indie, we are all faced with the same issue: getting people to actually buy our books. In this episode, I get into the four best methods:

  • Just Ask
  • Be Strategic
  • Reach Out—and Out Again—to Everyone You Know
  • Don’t Expect Strangers to Care

For the show notes, where I break down each of those methods, go to www.launchpadpub.com/blog/buy

What is On Good Authority: Publishing the Book that Will Build Your Business?

There are people who launch books and end up just having a nice thing to put on their shelves. Then there are people who launch books that transform their careers—and lives. As a former member of the first group, Legacy Launch Pad publisher and New York Times bestselling author Anna David strongly urges you to be part of the second.

In this show, she talks to entrepreneurs and authors about how to intentionally launch the book that will serve as the best business card and marketing tool you’ve ever had—and then how to use that to build your business even more.

Named one of the best publishing podcasts by LA Weekly, Feedspot, Podchaser and Kindlepreneur, On Good Authority features solo episodes as well as interviews with best-selling authors, entrepreneurs and publishing insiders. It has had over a million downloads, regularly appears on the top 100 career podcast list and manages to make discussions about publishing funny. Popular episodes include interviews with Chris Voss, Robert Greene and Lori Gottlieb.