Leadership Conversations with Jonno White Podcast

Name: Curt Sassak

Current title: President

Current organisation: Winetasters Choice Promotions

Like most people, I always had just one job, one source of income, and no backup plan.

The pandemic taught me two things:
How quickly things can change for the worse.
The importance of building a personal brand.

From that point, I decided I would not allow myself to be in a position where my livelihood could be threatened again due to things out of my control.

Remember, your brand is bigger than any job, title or salary.
Your brand is something you carry with you everywhere.
Your brand will get you opportunities, speaking gigs, and more than your job won't.

What did I do? I set out to brand myself and create my own business using LinkedIn as the vehicle. Granted, I had this plan, had no idea how to use LinkedIn, but I was aware of the possibilities.

So, what did I do? Glad you asked, because I'm gonna tell you

I educated myself on LinkedIn through courses and from others on the platform. LinkedIn is by far the most supportive social media platform.

Now, not only do I have a business, but I am doing something I love: helping and teaching individuals and small businesses how to grow their network and business on LinkedIn.

Show Notes

Name: Curt Sassak

Current title: President

Current organisation: Winetasters Choice Promotions

Like most people, I always had just one job, one source of income, and no backup plan.

The pandemic taught me two things:
How quickly things can change for the worse.
The importance of building a personal brand.

From that point, I decided I would not allow myself to be in a position where my livelihood could be threatened again due to things out of my control.

Remember, your brand is bigger than any job, title or salary.
Your brand is something you carry with you everywhere.
Your brand will get you opportunities, speaking gigs, and more than your job won't.

What did I do? I set out to brand myself and create my own business using LinkedIn as the vehicle. Granted, I had this plan, had no idea how to use LinkedIn, but I was aware of the possibilities.

So, what did I do? Glad you asked, because I'm gonna tell you

I educated myself on LinkedIn through courses and from others on the platform. LinkedIn is by far the most supportive social media platform.

Now, not only do I have a business, but I am doing something I love: helping and teaching individuals and small businesses how to grow their network and business on LinkedIn.


Resources mentioned in this episode:

Free Download of The Leadership Survival Guide (10 World-Class Leaders Reveal Their Secrets)

The Leadership Conversations Podcast

The Jonno White Leadership Podcast

The Leadership Question of the Day Podcast

Clarity Website

7 Questions on Leadership Series

We'd Love To Interview YOU In Our 7 Questions On Leadership Series!

Subscribe To Clarity's Mailing List

Jonno White's eBook Step Up or Step Out

Jonno White's Book Step Up or Step Out (Amazon)

What is Leadership Conversations with Jonno White Podcast?

Leadership Conversations