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Hey there, Salon and Spa superstars.

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Welcome to Salon Swagger, your go -to
podcast for all things commission -based

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salon and spa ownership.

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I'm Bri, one of your hosts, and I'm here
with the lovely Chandra, my co -host.

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How are you?

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Hi, doing good.

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Awesome, awesome.

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How's your day been?

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It's been good.

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It's been a little crazy morning, but it's
a Monday, so it's always going to be fine.

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Isn't that funny?

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It's Mondays used to be my favorite day as
a salon owner, but not anymore.

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Like it's not that way anymore.

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Cause Mondays we used to have off all the
time, but the world changes.

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Yep, now it's like the busiest day of the
week.

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Well, today we are going to dive into the
colorful world of social media.

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So I think this is going to be a really,
really cool episode.

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I know for me, social media is one of
those things that I wanted to kind of not

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get into for a very, very long time,
right?

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Like I just wanted to stay in my little
comfort zone and do it my way.

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But unfortunately, we have to have social
media as a business owner, right?

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Yep, unfortunately, yep.

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So if being a salon owner wasn't already
hard enough, now we literally have to

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become a master at social media if we want
our businesses to grow.

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Unfortunately, those days of the
traditional, I don't know, word of mouth

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marketing, they've become somewhat non
-existent.

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Or even if you get word of mouth
referrals, the first place that they're

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going to go is...

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Social media, right?

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That's what they're going to check out
first so they can learn about you, about

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your salon, about your technicians, all of
those things.

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And if you aren't representing your
business well online, then the chances of

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that new potential client coming in are
going to be very, very slim.

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Would you agree with that?

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yeah, a hundred percent.

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Definitely.

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Yeah, it's really funny because I was
doing some research and I was looking at

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the number of salon commission salon and
spot owners that are over like the age of

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35 and it's like upwards of 85 % of them.

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And so I know why social media is so hard
for us, right?

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We've been doing things our way for such a
long time.

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And I'm going to be honest with you, half
the time I still don't even understand a

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lot of the social media lingo, like the
hashtags and the...

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especially now you've got so many
platforms like Facebook, I can work that

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somewhat okay, but now you've got
Instagram and you've got TikTok and you've

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got X or Twitter or whatever the heck it's
called.

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There are so many things out there and
learning how to use them all can be

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extremely, extremely frustrating.

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So I thought this would be a really,
really good episode to do to maybe get

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people out of their comfort zone just a
little bit and make them realize how

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important social media is to the growth of
their business and

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how it can actually be fun if you'll just
give it the chance and use it a little

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bit.

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Yeah, for sure.

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So in the beauty industry, not being
relevant in the social media space, it can

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literally make or break you.

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It really, really can.

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People don't seem to believe us when we
say that, but it's the honest truth.

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I know for both of us and our studios,
social media, it was a huge part of the

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way that we built our client base.

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But not only that, it was a great way or
it is a great way for us to gain new

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employees or new talent.

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I use it all the time for that.

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People always see it on the client end.

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but they don't think about it when it
comes to attracting new talent.

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And so for those of you out there that are
not using your social media to attract new

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talent, change your mindset because it's a
great way.

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It's a great way.

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Social media is important because it gives
us a direct line to our current and our

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potential clients to where in the past, if
we're just doing that word of mouth, we

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only have access to our current clients.

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We don't have access to those potential
ones.

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It's a platform where we can showcase our
work, share our expertise, and connect

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with people that are interested in exactly
what we have to offer.

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It's not just about posting pretty
pictures.

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It's really about creating a presence
where your clients can see your passion

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and your skills and your personality and a
million other things.

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When you learn to post regularly and when
you learn to engage with your followers,

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you are actually building relationships.

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And this is where my mindset had to shift
because I looked at it as I'm just posting

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pretty pictures.

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What is this really going to do for me?

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Right.

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I never looked at it in the aspect of it
was building relationships and these

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relationships, they're crucial for client
attraction and for client attention or

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retention.

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Sorry.

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New clients are going to discover you
through things like posts, through

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hashtags, through shared content.

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While existing clients, they're going to
stay engaged and they're going to stay

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loyal because they feel connected to you.

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Social media really just helps keep your
business top of mind, making clients more

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likely to return and recommend others to
you.

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In short, it is a powerful, powerful tool
that can boost your visibility, boost your

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credibility, and ultimately boost your
success.

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So,

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I just mentioned a few things about client
retention.

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So can you share a story of how social
media helps you and your employees retain

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clients at your studio?

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Yeah.

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So we have a lot of situations where the
clients will come in because they saw

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something we were doing on social media.

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So our existing clients, a lot of times
they want to come in and try the services

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that they're seeing us doing on our social
media channels, or they want to purchase a

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product of something that they saw us do a
product tutorial on.

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And so for our client, our existing client
retention, it helps so much because these

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people keep coming back over and over
again, because they want to try all of the

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new things.

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that they see us doing on our social
media.

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And for new clients, they want to come in
and sometimes they just want to meet our

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staff.

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Like they see the stylist on there, they
almost think they're like a local

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celebrity because they come in and they'll
be like, my gosh, I saw her on your videos

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and I saw her on your videos.

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And they want to come in and have that
experience that they're seeing us post.

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And so I think it definitely brings in new
clients all the time, just from seeing the

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things that we're doing.

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And like you said,

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It really builds a community.

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So it's kind of like you're building a
community for your salon or spa and those

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people want to be connected to you in
person, not just online.

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So it definitely helps keep that retention
rate up and it brings in a lot of new

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business.

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Yeah, definitely.

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It definitely helps.

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I love that people can see personalities
through social media, you know, and really

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kind of get to know.

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I have noticed a difference in people that
find us on social media.

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They already feel like they're part of the
family before they ever even step foot

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into our door.

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I mean, we have clients that come in that
are brand new and they're like besties

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with the technicians that they've never
even met before.

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So it's really, really, it's really,
really neat to see.

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The cool thing about social media is it's
really a digital storefront that is open

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24 seven, giving those potential clients a
peek into your world.

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And we forget about that.

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It runs all night.

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People book appointments with us in the
middle of the night all the time now to

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where as eight years ago that didn't
happen as much.

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You know what I mean?

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With the right strategy.

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You can use social media to reach a wider
audience than you ever even thought was

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possible.

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And you can turn curious browsers into
loyal clients almost instantly.

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Would you agree with that?

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Yeah.

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absolutely.

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We, yeah, I would have to say something
funny really quick that when you were

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saying that our online booking, when we
look at our analytics from our online

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booking, almost all of them, like the
highest percentage is after midnight.

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And it is, it's people like searching,
looking at our videos in the middle of the

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night and then clicking to book online.

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So it's really funny how that works.

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Yeah, 100%.

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I remember when I was doing some analytics
and I started looking at it, that's why I

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brought that up a second ago because I was
shocked at the amount of requests that

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came in like two o 'clock in the morning
and I'm like, what the heck's going on

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here?

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But it is, it's all from that social media
and it's really, really cool.

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I feel like social media pages are like
the online face of our business.

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They reflect.

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our personality, they reflect our values,
they reflect our culture, they reflect all

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of these things.

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So when people visit our pages, they
should immediately, immediately get a

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sense of what your business is all about.

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We have to start posting content that
looks good, that feels consistent, and

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create that strong and memorable brand
identity because without that,

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people are going to be confused.

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I like to, when I'm talking to my team
about it, I always say, think about

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decorating like a window in a boutique.

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You know what I mean?

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You want everything to look inviting.

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You want everything to look cohesive and
it all just needs to flow very, very well.

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Your feed on your social media is going to
be the same way.

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It's going to help people recognize your
brand.

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It's going to help people remember your
brand.

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And it's going to make that lasting
impression that keeps them coming back for

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more.

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With that being said, how do you make sure
that you have that well curated feed that

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people recognize?

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They know without a doubt, this is
Chandra's brand.

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There's no question about it.

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Yeah, I mean, we do try to keep all the
posts very cohesive.

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And we try to have a very laid out, like
structured posting schedule, right?

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So we make sure that we're putting in the
pictures of the hair when we're doing the

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pretty hair pictures, all of them sort of
have a similar look.

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The background is kind of similar.

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The shots are fairly similar.

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We try to change it just a little bit here
and there, but for the most part, when you

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see any of the pictures on our feed that
are like a hair picture.

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There's a similarity to them that looks
like our brand.

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And then any of the videos, we try to do
the same thing where we try to keep a

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similar personality coming through in
those videos.

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So sometimes we might post a funny video,
but it really helps to show people like

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that we are fun, we're fun, we're a fun
place to come, you know, so and so it's

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just making sure that you're keeping that
fairly consistent.

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So you're not just kind of posting a bunch
of random things all over the place.

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and it looks disorganized and chaotic.

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So you wanna make sure you're posting
things that kind of go together.

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So if you have a cover for some of your
stuff, have a similar cover on your videos

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or on your posts that all look somewhat
consistent.

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That way when people do come, they might
see our videos, right?

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If they're scrolling through their own
feed and our videos pop in, they can

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recognize, this is from Ohana, like this
is from her salon.

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So they stop and watch it because they
know it's our content.

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So definitely making sure that you are
keeping that consistent look amongst all

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of your posting.

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That's what we do.

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Yeah, I agree with that.

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I think consistency is obviously
important.

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It's key, right?

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You have to make sure that you're doing
all of that.

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Even when it comes to your posting, you
have to post regularly, but you don't want

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to overwhelm your followers.

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You have to kind of find that sweet spot
that works for you, whether that's daily,

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bi -weekly, monthly, weekly, whatever it
is.

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And then timing, consistency with the
timing of your posts are going to be very,

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very important.

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You have to figure out when your audience
is most active.

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This is going to just help ensure that
your post gets the engagement that it

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needs.

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Now, with what you said earlier, I want to
make sure that people don't misinterpret

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because variety is important.

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Variety is the spice of life.

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So you want to mix up your content with
before and after photos, client

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testimonials, behind the scenes peaks,
introducing your team and technicians.

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You want to show your audience the magic
that happens in your salon.

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Like Shandra was saying, it all needs to
look consistent, but you've got to have a

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variety of different things.

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It's the only way to keep your feed
interesting and showcase different aspects

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of your work and of your business,
especially if you have a big team.

232
00:13:10,402 --> 00:13:12,012
Yep, for sure.

233
00:13:12,012 --> 00:13:19,992
So what are some of the things that your
team that you post to make it variety wise

234
00:13:19,992 --> 00:13:24,132
besides some of the things that I
mentioned earlier?

235
00:13:25,410 --> 00:13:29,320
Yeah, I mean, we try to create some sort
of schedule, right?

236
00:13:29,320 --> 00:13:31,260
Like we know we need before and after
photos.

237
00:13:31,260 --> 00:13:33,429
We know we need transformation photos.

238
00:13:33,429 --> 00:13:35,280
We try to make funny videos.

239
00:13:35,280 --> 00:13:37,390
We try to make culture videos.

240
00:13:37,390 --> 00:13:41,030
We try to make videos that are team
oriented.

241
00:13:41,030 --> 00:13:43,690
So let's say like if some of our team
members are doing something really

242
00:13:43,690 --> 00:13:46,130
amazing, we want to showcase them on
there.

243
00:13:46,130 --> 00:13:49,970
So we try to, we always mix it up and have
like a variety of a lot of different

244
00:13:49,970 --> 00:13:50,340
things.

245
00:13:50,340 --> 00:13:52,570
We post product tutorials.

246
00:13:52,570 --> 00:13:53,826
We post.

247
00:13:53,826 --> 00:13:57,096
you know, maybe something from a
manufacturer, video from a manufacturer,

248
00:13:57,096 --> 00:14:00,576
just to kind of keep some of that
cohesiveness with our brand.

249
00:14:00,576 --> 00:14:05,246
And so it's really about making sure that
you have kind of create a list, right?

250
00:14:05,246 --> 00:14:05,876
That's what we do.

251
00:14:05,876 --> 00:14:10,286
We know we need a list of all these
different types of posts, and then we

252
00:14:10,286 --> 00:14:14,566
start making sure we create those on a
weekly, monthly basis so that we have that

253
00:14:14,566 --> 00:14:16,616
content to be able to change it up.

254
00:14:16,616 --> 00:14:19,986
So it's not the same exact thing every
single time.

255
00:14:19,986 --> 00:14:23,042
Viewers are getting different types of
content from us.

256
00:14:23,042 --> 00:14:24,804
every time we're posting.

257
00:14:25,580 --> 00:14:29,620
Yeah, and we're definitely going to get
into that in just a little bit about how

258
00:14:29,620 --> 00:14:35,120
they can create kind of a social media
marketing plan because that's very, very

259
00:14:35,120 --> 00:14:36,060
important.

260
00:14:36,200 --> 00:14:38,460
It's kind of funny.

261
00:14:38,460 --> 00:14:42,340
Social media, honestly, is kind of like a
marriage in some ways.

262
00:14:42,340 --> 00:14:45,320
It's a two -way street if you think about
it.

263
00:14:45,320 --> 00:14:50,860
You have to make sure that as the business
owner, you're responding to comments and

264
00:14:50,860 --> 00:14:53,708
you're responding to messages and all of
those things.

265
00:14:53,708 --> 00:14:56,268
but you have to do it in a very timely
manner, right?

266
00:14:56,268 --> 00:14:57,718
It's that two -way street.

267
00:14:57,718 --> 00:14:59,428
It takes back and forth.

268
00:14:59,428 --> 00:15:03,128
You can't wait a week or two to respond to
somebody.

269
00:15:03,128 --> 00:15:05,368
That's just not going to do you any good.

270
00:15:05,368 --> 00:15:10,788
You have to make sure that you are on the
ball when it comes to your response times,

271
00:15:10,788 --> 00:15:13,188
you know, commenting back, all of those
things.

272
00:15:13,188 --> 00:15:18,688
You have to also make sure that you show
your followers some love because when you

273
00:15:18,688 --> 00:15:21,428
do that, they're going to return the
favor.

274
00:15:21,428 --> 00:15:22,052
So,

275
00:15:22,572 --> 00:15:27,592
For those of you out there thinking you
can simply just make a post and forget it,

276
00:15:27,592 --> 00:15:31,772
that's never going to be the way that your
business is going to grow.

277
00:15:31,772 --> 00:15:37,172
Without interaction like this, this is the
only way, this interaction is the only way

278
00:15:37,172 --> 00:15:41,472
to make people feel valued and to make
them feel more connected to your business,

279
00:15:41,472 --> 00:15:44,652
which is going to boost loyalty and
engagement.

280
00:15:44,652 --> 00:15:46,802
And so it's really, really important.

281
00:15:46,802 --> 00:15:49,932
So keep in mind, it's kind of like dating.

282
00:15:49,932 --> 00:15:51,322
You got to flirt a little bit.

283
00:15:51,322 --> 00:15:52,532
You got to go back and forth.

284
00:15:52,532 --> 00:15:55,632
You've got to respond and you've got to do
those things.

285
00:15:55,632 --> 00:16:02,772
With that being said, Chandra, how do you
make sure that you are communicating, that

286
00:16:02,772 --> 00:16:08,192
you are, you know, showing people on your
feet love, that you are responding, that

287
00:16:08,192 --> 00:16:10,610
you are doing all of those things?

288
00:16:11,810 --> 00:16:15,290
Yeah, I mean, we respond immediately to
anything that comes through.

289
00:16:15,290 --> 00:16:17,850
So I have access to all of our social
media.

290
00:16:17,850 --> 00:16:21,910
So if somebody makes a comment, if
somebody likes a photo, we always reach

291
00:16:21,910 --> 00:16:24,110
out and kind of show them love back.

292
00:16:24,110 --> 00:16:28,020
So either I do it myself when I get those
notifications immediately.

293
00:16:28,020 --> 00:16:31,470
And we have some people on our team too
that help us with our social media.

294
00:16:31,470 --> 00:16:35,590
So if I'm not like getting to it right
away, they know that and they're

295
00:16:35,590 --> 00:16:39,490
immediately commenting or reaching out to
that client.

296
00:16:39,490 --> 00:16:44,630
We get a lot of appointment requests
through our social media messages.

297
00:16:44,630 --> 00:16:47,539
And so we have to stay on top of that all
the time.

298
00:16:47,539 --> 00:16:51,330
So if we'll even have maybe our front
desk, if they've got downtime, go back

299
00:16:51,330 --> 00:16:56,130
through, make sure everything's been
responded to and create kind of a process

300
00:16:56,130 --> 00:17:00,450
so that you know, okay, if I didn't check
at this hour, I got to make sure that if

301
00:17:00,450 --> 00:17:04,066
anything came through that I didn't miss
anything because like you said,

302
00:17:04,066 --> 00:17:06,116
It's all about building that community,
right?

303
00:17:06,116 --> 00:17:09,616
They want to talk to you if they're
commenting or if they're sending messages.

304
00:17:09,616 --> 00:17:13,006
And so if you're not responding, they're
going to kind of lose faith in your

305
00:17:13,006 --> 00:17:14,766
business and think that you don't care.

306
00:17:14,766 --> 00:17:18,546
And so you've really got to make sure that
you are hitting those right away.

307
00:17:18,546 --> 00:17:22,746
And like we talked about those algorithms
a little bit earlier, the algorithm knows

308
00:17:22,746 --> 00:17:23,966
if you leave people sitting.

309
00:17:23,966 --> 00:17:28,546
And so you want to make sure that you're
having that engagement back and forth so

310
00:17:28,546 --> 00:17:31,966
that, you know, those social media
channels know that you're somebody who's

311
00:17:31,966 --> 00:17:33,794
responding and they will help.

312
00:17:33,794 --> 00:17:38,116
push your posts a little bit further when
you do engage with people online.

313
00:17:39,436 --> 00:17:41,176
Yeah, 100%.

314
00:17:41,176 --> 00:17:47,475
So we know that it's important for us as
business owners to post, but I think it's

315
00:17:47,475 --> 00:17:50,636
important that we talk about getting our
clients involved a little bit too.

316
00:17:50,636 --> 00:17:56,696
It's important to get your clients to
share their salon experiences, to tag your

317
00:17:56,696 --> 00:17:58,296
salon or your spa.

318
00:17:58,296 --> 00:18:04,216
And then you, as the salon owner, you can
repost their content and that's going to

319
00:18:04,216 --> 00:18:09,292
help you build a community and kind of
showcase those real life testimonials.

320
00:18:09,292 --> 00:18:12,332
This is super, super important.

321
00:18:12,332 --> 00:18:17,732
It not only provides authentic content,
but it also makes your clients feel

322
00:18:17,732 --> 00:18:20,412
appreciated and involved in the process.

323
00:18:20,412 --> 00:18:24,552
And this is just going to strengthen their
connection to your brand.

324
00:18:24,552 --> 00:18:28,252
This is something that we do all the time.

325
00:18:28,252 --> 00:18:32,152
It is a non -negotiable for my
technicians.

326
00:18:32,272 --> 00:18:33,892
So, and I know you're the same way.

327
00:18:33,892 --> 00:18:35,912
So do you want to talk about that just a
little bit?

328
00:18:35,912 --> 00:18:38,884
How do you encourage your clients to get
involved?

329
00:18:40,418 --> 00:18:44,338
Yeah, I mean, we, we just ask them,
really, we, we tell them, you know, post

330
00:18:44,338 --> 00:18:48,537
this tag us, we might do contests with
people to try to get them excited about

331
00:18:48,537 --> 00:18:50,198
wanting to tag us in their posts.

332
00:18:50,198 --> 00:18:51,768
And they get excited with it.

333
00:18:51,768 --> 00:18:54,248
Sometimes they'll even do little selfies
with the stylists.

334
00:18:54,248 --> 00:18:57,238
Like the, the team members will get
excited about it and be like, here, let's

335
00:18:57,238 --> 00:18:57,898
take a photo.

336
00:18:57,898 --> 00:19:01,558
And then they'll tag it in their social
media and we'll share it.

337
00:19:01,718 --> 00:19:02,810
people get.

338
00:19:02,978 --> 00:19:07,558
We do it so much that we've, you know,
once in a blue moon, I'll say we've missed

339
00:19:07,558 --> 00:19:09,568
something and the client gets upset.

340
00:19:09,568 --> 00:19:13,438
Like, you didn't share my post because
they're so used to seeing us do that.

341
00:19:13,438 --> 00:19:16,238
And so we want to make sure, you know, we
are always doing it.

342
00:19:16,238 --> 00:19:17,078
So we encourage it.

343
00:19:17,078 --> 00:19:21,938
And we've kind of fostered that sort of
culture of sharing those posts and getting

344
00:19:21,938 --> 00:19:23,238
clients excited about it.

345
00:19:23,238 --> 00:19:26,658
Because when we're excited about something
we did on them, they're extra excited

346
00:19:26,658 --> 00:19:27,138
about it.

347
00:19:27,138 --> 00:19:31,318
And they want to tag you in that and post
your work as well and share your stuff.

348
00:19:31,318 --> 00:19:31,874
So we...

349
00:19:31,874 --> 00:19:35,434
We always make sure we're kind of going
back and forth and sharing that in our

350
00:19:35,434 --> 00:19:38,214
stories and talking about, this amazing
client.

351
00:19:38,214 --> 00:19:42,654
Look at like, and, new clients will see
that and they'll, you know, want to come

352
00:19:42,654 --> 00:19:43,454
in for it too.

353
00:19:43,454 --> 00:19:47,933
So definitely encourage that, do contests
or get your team excited.

354
00:19:47,933 --> 00:19:49,814
Cause that's where that's when they do it.

355
00:19:49,814 --> 00:19:50,814
It's the excitement.

356
00:19:50,814 --> 00:19:54,734
So if your team's not excited about it,
then the clients aren't going to be

357
00:19:54,734 --> 00:19:55,894
excited about it either.

358
00:19:55,894 --> 00:19:59,314
So having that excitement going is key.

359
00:20:00,396 --> 00:20:01,656
Yeah, definitely.

360
00:20:01,656 --> 00:20:03,976
I agree with that 100%.

361
00:20:03,976 --> 00:20:09,536
It's a great way to build just trust all
the way around and build credibility.

362
00:20:09,536 --> 00:20:14,716
So I feel like we kind of armed people
with kind of some posting best practices.

363
00:20:14,716 --> 00:20:19,896
Now, I think we should move on to an area
where a lot of people get very confused

364
00:20:19,896 --> 00:20:22,996
and that's capturing effective content.

365
00:20:22,996 --> 00:20:28,476
So how do we go about capturing those eye
catching photos and videos that are just

366
00:20:28,476 --> 00:20:30,252
going to make your social media

367
00:20:30,252 --> 00:20:31,832
pop just a little bit.

368
00:20:31,832 --> 00:20:35,772
I would say one of the number one things
is going to be lighting.

369
00:20:35,772 --> 00:20:37,812
Lighting is everything.

370
00:20:37,812 --> 00:20:40,672
Natural light is going to work wonders.

371
00:20:40,672 --> 00:20:44,972
You have to learn to play with angles and
compositions so that they highlight your

372
00:20:44,972 --> 00:20:45,572
work.

373
00:20:45,572 --> 00:20:50,952
And you've got to remember to use clean
backgrounds so that you're keeping the

374
00:20:50,952 --> 00:20:52,832
focus on your fabulous creations.

375
00:20:52,832 --> 00:20:54,832
I don't know how else to put it.

376
00:20:54,832 --> 00:20:56,952
Make sure everything is tidy, right?

377
00:20:56,952 --> 00:21:00,388
I have gone through social media pages and
I'm like,

378
00:21:00,392 --> 00:21:02,012
my gosh, that's a chaos.

379
00:21:02,012 --> 00:21:02,952
That's a mess.

380
00:21:02,952 --> 00:21:05,652
And it looks very unprofessional.

381
00:21:05,652 --> 00:21:12,432
And one thing I want to say really
quickly, and I will wait for the hate, but

382
00:21:12,432 --> 00:21:14,252
ring lights are awful.

383
00:21:14,252 --> 00:21:18,112
They are not the best for creating
content.

384
00:21:18,112 --> 00:21:24,812
They can create really, really harsh
shadows and unnatural highlights.

385
00:21:24,832 --> 00:21:28,012
I can almost always tell when someone has
used a ring light.

386
00:21:28,012 --> 00:21:30,276
I don't know about you, but.

387
00:21:30,446 --> 00:21:30,972
Yep.

388
00:21:30,972 --> 00:21:36,792
have natural lighting in your space, try
using some diffused, soft diffused

389
00:21:36,792 --> 00:21:41,092
lighting to create a more flattering
natural look, because this is going to

390
00:21:41,092 --> 00:21:46,152
help your work look at its best, more
authentic in my opinion.

391
00:21:46,152 --> 00:21:49,980
So what type of lighting do you use at
your studio?

392
00:21:51,490 --> 00:21:54,170
we really do use most natural light.

393
00:21:54,630 --> 00:21:59,390
We do have a lot of windows, but our
window area is kind of shadowed.

394
00:21:59,390 --> 00:22:01,540
And so it's not a great place to take
photos.

395
00:22:01,540 --> 00:22:03,050
So we always open a door.

396
00:22:03,050 --> 00:22:06,570
We open our front door or we have a back
door, we walk clients over there.

397
00:22:06,570 --> 00:22:09,850
And we always open that door to get that
natural light in.

398
00:22:09,850 --> 00:22:15,170
That is 99 .9 % of the photos that we post
and they come out phenomenal.

399
00:22:15,170 --> 00:22:16,866
You can see every...

400
00:22:16,866 --> 00:22:18,496
accurate color in the hair.

401
00:22:18,496 --> 00:22:22,206
You can see all the hairs and make sure
they're all in the right place.

402
00:22:22,866 --> 00:22:25,566
And at night, sometimes we do them at
night, right?

403
00:22:25,566 --> 00:22:28,606
So you don't always have that opportunity
for the natural light.

404
00:22:28,606 --> 00:22:33,165
And 100 % agree with you, Bree, ring
lights, no go for us either.

405
00:22:33,165 --> 00:22:34,906
They always come out bad.

406
00:22:34,906 --> 00:22:37,696
And I think they do make the color look
weird sometimes.

407
00:22:37,696 --> 00:22:41,186
It doesn't even look like the accurate
color that you're trying to show when it

408
00:22:41,186 --> 00:22:42,886
comes to hair color, things like that.

409
00:22:42,886 --> 00:22:45,154
And so we...

410
00:22:45,154 --> 00:22:49,434
You can get a lot of really great standup
lights on Amazon that are a full light.

411
00:22:49,434 --> 00:22:51,874
They're not just a little ring light with
the shadows.

412
00:22:51,874 --> 00:22:55,534
And if you place like two or three of them
around your client, you can really start

413
00:22:55,534 --> 00:23:00,134
to capture this, a similar lighting to
what it looks like when you're in a

414
00:23:00,134 --> 00:23:00,794
natural light.

415
00:23:00,794 --> 00:23:04,574
And so I would recommend looking for some
lights that are not with the ring, with

416
00:23:04,574 --> 00:23:06,134
the shadows and things like that.

417
00:23:06,134 --> 00:23:10,114
And, doing your research a little bit to
find things that will work for your

418
00:23:10,114 --> 00:23:13,394
business, but natural light hands down is
the best.

419
00:23:13,564 --> 00:23:13,986
but.

420
00:23:13,986 --> 00:23:17,586
Yeah, if you don't have the access to
that, then definitely get some other

421
00:23:17,586 --> 00:23:19,566
lights besides the ring light.

422
00:23:20,300 --> 00:23:24,460
Yeah, I was on the same page with
everyone, you know, I saw ring lights and

423
00:23:24,460 --> 00:23:27,360
studios everywhere, but I used to do
photography.

424
00:23:27,360 --> 00:23:30,120
And so we used box lighting for
everything.

425
00:23:30,120 --> 00:23:33,480
And I had all of my box lighting still.

426
00:23:33,480 --> 00:23:38,200
And so at times when we were capturing
content or doing certain things, I would

427
00:23:38,200 --> 00:23:43,140
take my box lighting up and we were so
impressed with that, that we never bought

428
00:23:43,140 --> 00:23:44,020
another ring light.

429
00:23:44,020 --> 00:23:45,440
Like they, they suck.

430
00:23:45,440 --> 00:23:46,780
I'm sorry, but they suck.

431
00:23:46,780 --> 00:23:47,320
Sorry.

432
00:23:47,320 --> 00:23:48,080
I'm sorry.

433
00:23:48,080 --> 00:23:48,876
All right.

434
00:23:48,876 --> 00:23:52,216
So aside from lighting, we've got to talk
about editing.

435
00:23:52,216 --> 00:23:57,476
And there are many great apps out there
that are going to enhance your photos and

436
00:23:57,476 --> 00:23:58,736
videos and things like that.

437
00:23:58,736 --> 00:24:01,736
You've got Lightroom, Canva, InShot,
Cap...

438
00:24:01,736 --> 00:24:03,256
I mean, there are so many out there.

439
00:24:03,256 --> 00:24:05,136
It's not even funny.

440
00:24:05,136 --> 00:24:09,076
But people, just make a few tweaks.

441
00:24:09,076 --> 00:24:15,656
These tools are only there to help polish
your visuals and make them more appealing.

442
00:24:15,856 --> 00:24:17,136
Editing...

443
00:24:17,196 --> 00:24:18,986
can be overdone.

444
00:24:18,986 --> 00:24:22,936
It is so easy to go overboard and over
editing.

445
00:24:22,936 --> 00:24:25,396
It can make your images look unnatural.

446
00:24:25,396 --> 00:24:29,776
It can distract from the real beauty of
your work if you're not careful.

447
00:24:29,776 --> 00:24:34,076
So you want to make sure that you're
sticking to subtle adjustments that

448
00:24:34,076 --> 00:24:38,656
enhance rather than transform your photos.

449
00:24:38,656 --> 00:24:44,736
So aim for more of that natural look that
stays true to what your clients see and

450
00:24:44,736 --> 00:24:46,612
look like in person.

451
00:24:46,636 --> 00:24:51,786
This honesty is, it's your, it's just,
it's honest, right?

452
00:24:51,786 --> 00:24:56,276
Like people bring in photos all the time
and I'm like, that's Photoshopped, like

453
00:24:56,276 --> 00:24:58,196
for inspiration pictures.

454
00:24:58,196 --> 00:25:02,956
If you aren't honest with your work,
you're not going to be able to build trust

455
00:25:02,956 --> 00:25:04,376
with your audience.

456
00:25:04,376 --> 00:25:11,480
So what apps do you guys use and how picky
are you on editing of the photos?

457
00:25:12,386 --> 00:25:17,456
Yeah, we actually don't edit any of our
photos, none of them.

458
00:25:17,456 --> 00:25:19,366
We don't edit any of them.

459
00:25:19,366 --> 00:25:26,426
We do use CapCut for videos for when we're
editing any kind of reels and things like

460
00:25:26,426 --> 00:25:26,606
that.

461
00:25:26,606 --> 00:25:28,476
We usually use CapCut a lot.

462
00:25:28,476 --> 00:25:32,186
And actually, Instagram even has some new
editing tools that work really, really

463
00:25:32,186 --> 00:25:34,498
well for editing videos.

464
00:25:34,498 --> 00:25:35,010
But.

465
00:25:35,010 --> 00:25:39,360
As far as photos go, we are very
transparent and we don't edit any of them.

466
00:25:39,360 --> 00:25:43,570
We don't even adjust the lighting in the
picture because I think you can tell.

467
00:25:43,570 --> 00:25:47,130
And when you do start looking through a
lot of, when you start noticing the

468
00:25:47,130 --> 00:25:52,370
unedited photos versus the edited photos,
it really starts to make your feed look

469
00:25:52,370 --> 00:25:57,010
bad because people can see that, see right
through that and they can tell that that

470
00:25:57,010 --> 00:25:57,930
doesn't look accurate.

471
00:25:57,930 --> 00:25:59,150
It looks weird.

472
00:25:59,150 --> 00:26:03,138
And so we actually, we don't edit any of
our photos.

473
00:26:03,138 --> 00:26:06,408
But definitely videos, if you're shooting
reels, sometimes you have to edit.

474
00:26:06,408 --> 00:26:09,258
But even the videos, we don't
aesthetically edit anything.

475
00:26:09,258 --> 00:26:13,388
We just edit certain things to make the
videos speed up or things like that.

476
00:26:13,388 --> 00:26:15,398
But aesthetically, they're all raw.

477
00:26:16,748 --> 00:26:17,428
I love it.

478
00:26:17,428 --> 00:26:19,808
I think that's so, so, so important.

479
00:26:19,808 --> 00:26:22,988
So we've talked a little bit about the
lighting, right?

480
00:26:22,988 --> 00:26:25,428
The apps that you can use for your videos.

481
00:26:25,428 --> 00:26:27,268
We've talked about over -editing.

482
00:26:27,268 --> 00:26:30,708
Now I think we need to talk about
captions.

483
00:26:30,708 --> 00:26:36,328
So creating compelling captions on social
media, it involves a few key strategies to

484
00:26:36,328 --> 00:26:39,458
ensure that your posts are engaging and
that they're memorable.

485
00:26:39,458 --> 00:26:41,568
This is very, very important.

486
00:26:41,568 --> 00:26:45,698
Please do not leave the caption empty,
whatever you do.

487
00:26:45,698 --> 00:26:47,076
Don't do it.

488
00:26:47,170 --> 00:26:47,908
Yeah.

489
00:26:47,908 --> 00:26:50,888
let's talk about captions for just a
second.

490
00:26:50,888 --> 00:26:57,748
Let's talk about what you put into a
caption, why it's important, and how you

491
00:26:57,748 --> 00:27:02,548
can engage your audience with these
captions as you're doing that.

492
00:27:02,548 --> 00:27:03,908
So go for it.

493
00:27:04,738 --> 00:27:05,408
Yeah.

494
00:27:05,408 --> 00:27:06,078
Yeah.

495
00:27:06,078 --> 00:27:07,518
Caption is super important.

496
00:27:07,518 --> 00:27:11,458
I mean, the way that I kind of view it is
we should, you have to keep them kind of

497
00:27:11,458 --> 00:27:11,858
short.

498
00:27:11,858 --> 00:27:15,848
They shouldn't be like a whole big old
paragraph of something.

499
00:27:15,848 --> 00:27:19,938
Definitely keeping them sort of short and
to the point.

500
00:27:19,978 --> 00:27:23,598
So if you're describing your photo, let's
say, you know, you could put a fun name

501
00:27:23,598 --> 00:27:26,878
with a, for example, if it's a hair color
and it could be like, you know, mocha

502
00:27:26,878 --> 00:27:31,478
swirl brown or something like that, like
make it fun and kind of engaging, but

503
00:27:31,478 --> 00:27:33,826
don't, don't make it sound robotic.

504
00:27:33,826 --> 00:27:37,706
You definitely want to make it sound like
it's coming from you.

505
00:27:38,206 --> 00:27:41,396
I know a lot of people are using a lot of
the AI platforms and things like that.

506
00:27:41,396 --> 00:27:44,806
And sometimes we'll use those to get an
idea of what to post if you're having like

507
00:27:44,806 --> 00:27:48,786
a day where you're blank and you're like,
I don't know what to call this or what to

508
00:27:48,786 --> 00:27:49,186
say.

509
00:27:49,186 --> 00:27:53,686
You can use those platforms to kind of
give you ideas, but definitely change that

510
00:27:53,686 --> 00:27:56,646
to sound more like it's your brand and
coming from you.

511
00:27:56,646 --> 00:28:00,930
And make those captions have sometimes a
call to action.

512
00:28:00,930 --> 00:28:04,790
Like that's, you know, if you want to get
engagement from people, like engage with

513
00:28:04,790 --> 00:28:08,530
people, ask them like, you know, would you
love this hair color or try to get

514
00:28:08,530 --> 00:28:13,410
engagement for people to comment or to
leave a message to you for something.

515
00:28:13,480 --> 00:28:17,750
so having a call to action, there is
another really good, tool that you can

516
00:28:17,750 --> 00:28:18,270
use.

517
00:28:18,270 --> 00:28:20,650
And I also think having keywords.

518
00:28:20,650 --> 00:28:26,590
So don't, don't go crazy, but like if you
put Bollyage into your caption, that helps

519
00:28:26,590 --> 00:28:30,146
the algorithm know what you're trying to
promote and trying to say.

520
00:28:30,146 --> 00:28:33,066
So make sure your captions also include
what your picture's about.

521
00:28:33,066 --> 00:28:37,826
Don't just put like, look at this amazing,
you know, mocha swirl on my client or

522
00:28:37,826 --> 00:28:42,056
something, but outputting like a balayage
or look at this beautiful highlight or,

523
00:28:42,056 --> 00:28:46,406
you know, stuff like that is going to get
you more engagement because it's going to

524
00:28:46,406 --> 00:28:48,896
tell the algorithm what it is people are
searching for.

525
00:28:48,896 --> 00:28:51,326
And those posts will have those keywords
in there.

526
00:28:51,326 --> 00:28:55,506
So really, you know, try to keep it short
and simple, try to keep it, you know,

527
00:28:55,506 --> 00:28:57,474
sounding like yourself and.

528
00:28:57,474 --> 00:29:00,124
do a little bit of description and add
that call to action.

529
00:29:00,124 --> 00:29:04,600
Like that would be my biggest, you know,
key things to add into those captions.

530
00:29:06,220 --> 00:29:11,750
100 % social media users, they often skim
through content very, very quickly.

531
00:29:11,750 --> 00:29:17,340
So you want to make sure that your message
is clear and it is impactful without the

532
00:29:17,340 --> 00:29:18,700
unnecessary fluff.

533
00:29:18,700 --> 00:29:24,140
That is the way that I always phrase it
when I'm talking to my employees, because

534
00:29:24,140 --> 00:29:28,040
so often I go through captions and it's
like fluff, fluff, fluff, fluff.

535
00:29:28,040 --> 00:29:30,010
And I'm like, I don't have time to read
all of that.

536
00:29:30,010 --> 00:29:31,060
I don't have time.

537
00:29:31,060 --> 00:29:35,340
Literally you have one and a half seconds.

538
00:29:35,340 --> 00:29:41,440
two seconds tops to grab the attention of
whoever is scrolling through.

539
00:29:41,440 --> 00:29:46,460
So it's got to speak volumes very, very
quickly.

540
00:29:46,700 --> 00:29:49,760
Something else that you want to think
about is those researching those popular

541
00:29:49,760 --> 00:29:51,560
hashtags in your industry.

542
00:29:51,560 --> 00:29:54,080
Make sure you're including those in your
captions.

543
00:29:54,080 --> 00:29:56,240
Now I am not going to lie to you.

544
00:29:56,240 --> 00:30:00,560
Some people say don't use more than five
because it will mess up the algorithm.

545
00:30:00,560 --> 00:30:03,980
I have been to a million social media
classes.

546
00:30:03,980 --> 00:30:07,380
Some people say 10, some people say 15,
some people say five.

547
00:30:07,380 --> 00:30:09,580
I don't know what the real answer is.

548
00:30:09,580 --> 00:30:13,140
So just research the best you can and
figure that out.

549
00:30:13,140 --> 00:30:17,800
But you've got to grab their attention
very, very quickly and don't put a bunch

550
00:30:17,800 --> 00:30:19,740
of fluff in there.

551
00:30:19,840 --> 00:30:24,420
So I want to talk really quickly about
highlighting clients on social media.

552
00:30:24,420 --> 00:30:29,320
I think that's a really, really fantastic
way to showcase our work, to build trust,

553
00:30:29,320 --> 00:30:31,440
to engage the audience.

554
00:30:31,620 --> 00:30:32,260
So.

555
00:30:32,268 --> 00:30:37,168
How do you go about creating compelling
client highlights?

556
00:30:37,488 --> 00:30:39,328
Like, what do you do?

557
00:30:39,328 --> 00:30:41,228
Let's say before and after photos.

558
00:30:41,228 --> 00:30:42,628
We know that those are good, right?

559
00:30:42,628 --> 00:30:46,988
To visually demonstrate the change and
things of that nature.

560
00:30:46,988 --> 00:30:49,548
Testimonials, those are good.

561
00:30:49,548 --> 00:30:54,828
What is maybe an outline of how you guys
post those things or how you make those

562
00:30:54,828 --> 00:30:56,004
work for you?

563
00:30:57,410 --> 00:30:57,930
Yeah.

564
00:30:57,930 --> 00:31:02,890
So we kind of set those up so that we kind
of tell a little bit of a story sometimes

565
00:31:02,890 --> 00:31:04,110
too, for that client.

566
00:31:04,110 --> 00:31:08,850
And so that helps also get some engagement
as you're kind of telling a little bit of

567
00:31:08,850 --> 00:31:11,710
a story through that transformation of
their hair.

568
00:31:11,710 --> 00:31:15,450
And so when you're kind of outlining that,
you want to make sure you're capturing a

569
00:31:15,450 --> 00:31:20,450
really good before, you know, maybe
capturing a really good after as to why,

570
00:31:20,450 --> 00:31:21,920
how does that client feel now?

571
00:31:21,920 --> 00:31:23,610
Like make sure you can put that in there.

572
00:31:23,610 --> 00:31:26,498
If they feel like really amazing and
really great.

573
00:31:26,498 --> 00:31:30,218
You want to include that stuff in your
transformation because people really feel

574
00:31:30,218 --> 00:31:32,538
that coming through in your social media
post.

575
00:31:32,538 --> 00:31:36,308
And so they want to feel like, I want to
feel like this person.

576
00:31:36,308 --> 00:31:38,248
They're so excited and happy now.

577
00:31:38,248 --> 00:31:41,158
And so you want to make sure you're
outlining your posts so that it's not just

578
00:31:41,158 --> 00:31:44,798
a plain old like, look at this
transformation before after done.

579
00:31:44,798 --> 00:31:47,678
Like you want to get those clients
engaging with it as well and get them

580
00:31:47,678 --> 00:31:49,398
sharing it as well.

581
00:31:49,458 --> 00:31:53,428
we just did a makeover story that was
really kind of a fun idea.

582
00:31:53,428 --> 00:31:55,010
I can share with you guys where.

583
00:31:55,010 --> 00:32:01,870
We did a contest where we took in some
clients, people nominated clients for, or

584
00:32:01,870 --> 00:32:05,510
just people, didn't have to be a client,
but someone for a makeover.

585
00:32:05,510 --> 00:32:08,710
And cause we're trying to get more
creative with those transformations.

586
00:32:08,710 --> 00:32:14,730
And we told her story online and it got so
much engagement and she had really was

587
00:32:14,730 --> 00:32:16,300
very deserving of that makeover.

588
00:32:16,300 --> 00:32:21,858
So trying to be creative too, and coming
up with ways that you can get engagement.

589
00:32:21,858 --> 00:32:26,418
from the people that you're working on in
that chair that day, or from an audience

590
00:32:26,418 --> 00:32:31,038
of strangers to kind of feel compelled to
want to click on those photos and want to

591
00:32:31,038 --> 00:32:33,058
click on those before and after videos.

592
00:32:33,058 --> 00:32:36,338
And when you outline it that way, I think
it makes a really big difference where

593
00:32:36,338 --> 00:32:40,338
it's not just a plain old, here, look at
this change I did that day.

594
00:32:40,338 --> 00:32:42,838
You want to have it be somewhat
compelling.

595
00:32:42,838 --> 00:32:46,496
And we try to do that with most of our
transformations.

596
00:32:47,404 --> 00:32:48,694
Yeah, that's awesome.

597
00:32:48,694 --> 00:32:54,664
I actually meant to tell you because I
know that like I kind of gave you that

598
00:32:54,664 --> 00:32:58,084
idea of the, you know, drawing and stuff
like that.

599
00:32:58,084 --> 00:33:02,494
I saw that on your social media and I
thought that it was so heartwarming.

600
00:33:02,494 --> 00:33:05,244
And I meant to mention that to you, that
is awesome.

601
00:33:05,244 --> 00:33:09,744
And I commend you for doing that because
it was phenomenal, but it worked well for

602
00:33:09,744 --> 00:33:12,694
us and people just have to learn to think
outside of the box, right?

603
00:33:12,694 --> 00:33:14,204
When it comes to those things.

604
00:33:14,204 --> 00:33:14,820
So,

605
00:33:15,082 --> 00:33:15,812
Yeah.

606
00:33:15,812 --> 00:33:18,462
doing with your large team is amazing.

607
00:33:18,462 --> 00:33:20,172
And that was very heartwarming.

608
00:33:20,172 --> 00:33:24,992
And I think that you guys are going to get
a lot of engagement further on and you're

609
00:33:24,992 --> 00:33:28,472
just going to be able to build off of that
moving forward.

610
00:33:28,472 --> 00:33:30,202
So it was super amazing.

611
00:33:30,202 --> 00:33:32,632
Just want to throw that out there really
quickly.

612
00:33:32,992 --> 00:33:33,682
All right.

613
00:33:33,682 --> 00:33:35,452
So now we've got the content.

614
00:33:35,452 --> 00:33:37,292
Yeah, it's so fun.

615
00:33:37,292 --> 00:33:43,512
The first time that I did it, I did it for
Mother's Day and I wanted all moms are

616
00:33:43,512 --> 00:33:44,108
important.

617
00:33:44,108 --> 00:33:50,768
don't get me wrong, but I wanted to
provide a single mom with something.

618
00:33:51,148 --> 00:33:54,718
Or I just, you know, a lot of times they
don't get the self care and the self love.

619
00:33:54,718 --> 00:33:55,788
And so we did it.

620
00:33:55,788 --> 00:34:01,648
I'm telling you girl, I sat there for
hours reading the nominations and I went

621
00:34:01,648 --> 00:34:03,178
through five boxes of clinics.

622
00:34:03,178 --> 00:34:06,828
Like it was that heart wrenching when I
did it like seven years ago.

623
00:34:06,828 --> 00:34:11,596
So very, very cool, very, very great way
to kind of build something.

624
00:34:11,596 --> 00:34:13,186
And we used to do it every year.

625
00:34:13,186 --> 00:34:16,616
We haven't done it in a while, but
definitely glad you tried it because it's

626
00:34:16,616 --> 00:34:17,556
awesome.

627
00:34:17,656 --> 00:34:23,356
So now that we've kind of got the content
creation down, it's time to develop what

628
00:34:23,356 --> 00:34:24,876
Chandra was talking about earlier.

629
00:34:24,876 --> 00:34:28,796
And that is the social media marketing
plan, because that's really what's going

630
00:34:28,796 --> 00:34:31,016
to tie everything together for you.

631
00:34:31,016 --> 00:34:33,736
It's the only way to get consistent,
right?

632
00:34:33,736 --> 00:34:37,816
So first things first, you have to think
about what do you want to achieve with

633
00:34:37,816 --> 00:34:38,736
your social media?

634
00:34:38,736 --> 00:34:41,452
That's going to be one of the first
questions to ask.

635
00:34:41,452 --> 00:34:42,662
Is it brand awareness?

636
00:34:42,662 --> 00:34:43,822
Is it client bookings?

637
00:34:43,822 --> 00:34:45,032
Is it product sales?

638
00:34:45,032 --> 00:34:48,592
Like what is the main things that you want
to achieve?

639
00:34:48,592 --> 00:34:53,132
And then you have to identify those clear
objectives when it comes to that.

640
00:34:53,132 --> 00:34:57,612
So you want to set specific and realistic
goals that are going to guide your efforts

641
00:34:57,612 --> 00:34:58,552
in that.

642
00:34:58,552 --> 00:35:03,852
Knowing your main focus is going to help
you to be able to tailor your content and

643
00:35:03,852 --> 00:35:08,092
your strategy to meet those targets
effectively.

644
00:35:08,152 --> 00:35:11,084
So we always at the Beauty Biz Agency,

645
00:35:11,084 --> 00:35:12,954
Talk about smart goals, right?

646
00:35:12,954 --> 00:35:16,534
Specific, measurable, achievable,
relevant, time bound.

647
00:35:16,534 --> 00:35:18,124
I think I got them all there.

648
00:35:18,124 --> 00:35:23,904
But those things are going to ensure that
your targets are clear and that they are

649
00:35:23,904 --> 00:35:25,044
trackable.

650
00:35:25,044 --> 00:35:25,674
All right?

651
00:35:25,674 --> 00:35:30,784
Because posting on social media is just
not something you do.

652
00:35:30,784 --> 00:35:32,324
It should give you data.

653
00:35:32,324 --> 00:35:36,414
Every decision you make in your business
should be trackable.

654
00:35:36,414 --> 00:35:39,180
It should give you some sort of data.

655
00:35:39,180 --> 00:35:42,480
so that you can make decisions moving
forward.

656
00:35:42,480 --> 00:35:48,160
With that being said, let's first talk
about the goals that you set for your

657
00:35:48,160 --> 00:35:52,540
salon and how you track those when it
comes to social media, and then we'll talk

658
00:35:52,540 --> 00:35:54,330
about a content calendar.

659
00:35:55,778 --> 00:36:00,378
Yeah, so we actually have gotten to a
point where we do set a lot of goals at

660
00:36:00,378 --> 00:36:01,178
one time.

661
00:36:01,178 --> 00:36:04,598
And I think, you know, in the beginning,
if you're just starting out, just focus on

662
00:36:04,598 --> 00:36:05,518
one or two.

663
00:36:05,518 --> 00:36:09,888
But what we do is like, we have engagement
as a goal.

664
00:36:09,888 --> 00:36:13,218
We want to hit a certain amount of
engagement or increase by a certain amount

665
00:36:13,218 --> 00:36:14,478
of engagement.

666
00:36:14,478 --> 00:36:18,118
And so for instance, we might create,
we'll sit down and brainstorm content.

667
00:36:18,118 --> 00:36:22,158
What's going to be the most content to
give us engagement on social media?

668
00:36:22,158 --> 00:36:23,426
So we might think of.

669
00:36:23,426 --> 00:36:24,886
some funny videos.

670
00:36:24,886 --> 00:36:28,146
These aren't necessarily gonna be videos
that are gonna bring in a ton of clients

671
00:36:28,146 --> 00:36:33,066
or going to boost other parts of our
social media, but they might give us

672
00:36:33,066 --> 00:36:33,476
engagement.

673
00:36:33,476 --> 00:36:38,346
People will comment, people will share,
people will like and all of those things.

674
00:36:38,346 --> 00:36:42,006
And so we set those goals and then we
create, okay, well, how much do we wanna

675
00:36:42,006 --> 00:36:42,846
increase this by?

676
00:36:42,846 --> 00:36:47,146
Let's say we wanna increase our engagement
by 10 % with this post.

677
00:36:47,146 --> 00:36:49,378
And then we'll measure it by...

678
00:36:49,378 --> 00:36:53,397
We track it, we track it on our social
media channels, like the analytics are on

679
00:36:53,397 --> 00:36:53,598
there.

680
00:36:53,598 --> 00:36:57,558
You can look in Instagram or Facebook and
you can see exactly how your posts are

681
00:36:57,558 --> 00:36:58,578
performing.

682
00:36:58,578 --> 00:37:02,288
And so we track those specific posts that
we're working on for that goal.

683
00:37:02,288 --> 00:37:05,798
And we see if we're hitting those numbers,
if we're getting that engagement, because

684
00:37:05,798 --> 00:37:07,678
if we're not, then we're doing something
wrong.

685
00:37:07,678 --> 00:37:11,718
So then it's time to kind of back off and
be like, okay, how do we adjust these

686
00:37:11,718 --> 00:37:15,018
videos or these posts so that we're
getting that engagement that we're trying

687
00:37:15,018 --> 00:37:15,998
to reach?

688
00:37:15,998 --> 00:37:18,050
And so definitely, you know,

689
00:37:18,050 --> 00:37:20,190
for stuff for engagement, things like that
are good.

690
00:37:20,190 --> 00:37:24,790
We'll set goals for say, you know,
bookings, like we're trying to increase

691
00:37:24,790 --> 00:37:26,690
the amount of clients booking online.

692
00:37:26,690 --> 00:37:30,830
So then we might create some posts that
are geared for services that will put the

693
00:37:30,830 --> 00:37:32,410
call to action for online booking.

694
00:37:32,410 --> 00:37:33,690
So we can track that.

695
00:37:33,690 --> 00:37:38,110
So if we post something and we're showing
a specific service, then we know that

696
00:37:38,110 --> 00:37:42,790
people are booking online when we can see
that those analytics are going up as we're

697
00:37:42,790 --> 00:37:44,070
running those posts.

698
00:37:44,070 --> 00:37:47,802
And so you really want to create, set
those goals and then,

699
00:37:48,002 --> 00:37:51,792
Create how you're going to track on, like
you were saying, like making sure, okay,

700
00:37:51,792 --> 00:37:55,242
don't let it go too long because if you're
creating a bunch of content that's not

701
00:37:55,242 --> 00:37:59,802
working, you want to change it up before
you waste a bunch of time on a lot of

702
00:37:59,802 --> 00:38:00,922
those posts that don't work.

703
00:38:00,922 --> 00:38:04,241
So creating those goals and really
tracking them, making sure they're working

704
00:38:04,241 --> 00:38:08,762
and staying on top of it is what's going
to be the most successful when it comes to

705
00:38:08,762 --> 00:38:11,602
trying to reach any goal that you're
setting for your business.

706
00:38:11,602 --> 00:38:12,954
But that's how we do it.

707
00:38:14,540 --> 00:38:15,440
Yeah, I would agree.

708
00:38:15,440 --> 00:38:17,990
So let's just put it in perspective just a
little bit.

709
00:38:17,990 --> 00:38:21,240
Let's say that you are looking for post
engagement.

710
00:38:21,240 --> 00:38:22,600
That's what you're looking for.

711
00:38:22,600 --> 00:38:27,050
You are a KPI that you're tracking is
sales revenue and then follower count.

712
00:38:27,050 --> 00:38:30,609
You want to be sure that you're tracking
all of those different things, right?

713
00:38:30,609 --> 00:38:33,160
So those three things you're paying close
attention to.

714
00:38:33,160 --> 00:38:37,240
You also want to be sure that as you're
going through and tracking this stuff,

715
00:38:37,240 --> 00:38:39,540
that you look out for red flags.

716
00:38:39,540 --> 00:38:43,564
Like if you are posting consistently the
way that you're supposed to.

717
00:38:43,564 --> 00:38:47,924
and you have zero new clients that are
coming in, you've got to look at that and

718
00:38:47,924 --> 00:38:48,994
see what's going on.

719
00:38:48,994 --> 00:38:52,924
If you have a sudden drop in follower
count, you've got to look at that and see

720
00:38:52,924 --> 00:38:53,684
what's going on.

721
00:38:53,684 --> 00:38:55,984
I don't mean like three followers, right?

722
00:38:55,984 --> 00:38:59,344
But like a drastic drop in follower count.

723
00:38:59,344 --> 00:39:03,584
If you have a really, really low
engagement, you've got to look and see

724
00:39:03,584 --> 00:39:08,044
kind of what's going on and make some
moves, make some changes.

725
00:39:08,044 --> 00:39:13,324
The one thing that I will say is as you
start adjusting or making those changes,

726
00:39:13,324 --> 00:39:18,704
be very, very careful because if you
change too many things, you're never going

727
00:39:18,704 --> 00:39:21,624
to know what actually worked and what
didn't.

728
00:39:21,624 --> 00:39:27,064
So be conscious in all of those decisions
that you're making as you're tracking.

729
00:39:27,064 --> 00:39:31,384
But I think Chandra said it best, if you
are not tracking your social media right

730
00:39:31,384 --> 00:39:37,364
now, think of about two or three main
goals or main KPIs that you can track,

731
00:39:37,364 --> 00:39:40,864
start there and then work your way further
in depth.

732
00:39:40,864 --> 00:39:41,740
Now,

733
00:39:41,740 --> 00:39:45,800
Let's talk about a content calendar
because it can be your best friend.

734
00:39:45,800 --> 00:39:51,720
This can save a lot of stress if you plan
your post in advance to ensure that you're

735
00:39:51,720 --> 00:39:56,610
having that balanced mix of promotional
and value driven content, right?

736
00:39:56,610 --> 00:39:59,280
It's going to help you stay organized,
consistent.

737
00:39:59,280 --> 00:40:03,420
You want to be able to have a little bit
of everything.

738
00:40:03,420 --> 00:40:05,220
It's going to make you...

739
00:40:05,612 --> 00:40:09,702
Stay on top of things the way that you
have to with social media a lot better.

740
00:40:09,702 --> 00:40:13,382
There are some tools that you can use like
Trello, Google Calendar.

741
00:40:13,382 --> 00:40:17,812
There's all kinds of stuff that'll help
you like visualize it and see it and make

742
00:40:17,812 --> 00:40:19,812
sure that you're staying on top of it.

743
00:40:19,812 --> 00:40:26,312
But this is an area that I see commission
salon as well owner struggle with when it

744
00:40:26,312 --> 00:40:28,252
comes to social media.

745
00:40:28,552 --> 00:40:29,132
And,

746
00:40:29,132 --> 00:40:31,232
They just, they don't want to plan things
out.

747
00:40:31,232 --> 00:40:36,380
So how do you go about planning yours out
or creating that content calendar?

748
00:40:37,634 --> 00:40:37,964
Yeah.

749
00:40:37,964 --> 00:40:40,244
So we use a Google like spreadsheet.

750
00:40:40,244 --> 00:40:44,074
We use a Google sheet and we, cause then
we can share that amongst our team as

751
00:40:44,074 --> 00:40:44,384
well.

752
00:40:44,384 --> 00:40:48,844
So they know, you know, we're trying to
get content for this or this, and they,

753
00:40:48,844 --> 00:40:50,994
they need to also be responsible for
shooting it.

754
00:40:50,994 --> 00:40:53,663
So we use that Google spreadsheet and
share that with them.

755
00:40:53,663 --> 00:40:56,324
And then we create a calendar of posts we
need.

756
00:40:56,324 --> 00:40:59,394
So we know we need X amount of
transformation posts per month.

757
00:40:59,394 --> 00:41:01,654
We need X amount of fun videos per month.

758
00:41:01,654 --> 00:41:04,634
We need X amount of pretty hair videos per
month.

759
00:41:04,634 --> 00:41:06,626
We need, you know, we come up with a.

760
00:41:06,626 --> 00:41:08,196
You know, we need product tutorials.

761
00:41:08,196 --> 00:41:11,346
We need this many, we need this many
service tutorials.

762
00:41:11,346 --> 00:41:13,646
And then we start laying them out on that
calendar.

763
00:41:13,646 --> 00:41:18,346
So we know, okay, you know, this week
we're going to post a transformation, a

764
00:41:18,346 --> 00:41:24,286
product tutorial, a fun video, a team info
post or whatever that looks like.

765
00:41:24,686 --> 00:41:28,506
and so we start creating that calendar for
the whole month and then we share that

766
00:41:28,506 --> 00:41:29,126
with our team.

767
00:41:29,126 --> 00:41:33,566
So we know that we need to capture those
videos from them while they're working or

768
00:41:33,566 --> 00:41:36,482
if they have downtime or whatever that
looks like on their end.

769
00:41:36,482 --> 00:41:40,042
But they're very clear on exactly what we
need.

770
00:41:40,042 --> 00:41:43,442
And so you have to plan it out for a month
like that, at least a month ahead of time,

771
00:41:43,442 --> 00:41:47,542
because if you don't, you're not going to
have any posts and then your, your content

772
00:41:47,542 --> 00:41:49,422
is going to start getting inconsistent.

773
00:41:49,422 --> 00:41:51,782
And you want to feel like you're ready.

774
00:41:51,782 --> 00:41:55,802
You know, if you've got all this stock of
posts sitting there, ready to go, then

775
00:41:55,802 --> 00:41:56,662
it's easy.

776
00:41:56,662 --> 00:42:00,342
You just pop them in there this day and
you know, kind of get that done and you

777
00:42:00,342 --> 00:42:02,562
don't have to be stressing about it all
the time.

778
00:42:02,562 --> 00:42:04,552
So that's, that's kind of how we do our
calendar.

779
00:42:04,552 --> 00:42:06,290
And it works really, really well.

780
00:42:06,786 --> 00:42:07,596
Mm -hmm.

781
00:42:07,596 --> 00:42:09,436
Yeah, so I agree with that.

782
00:42:09,436 --> 00:42:13,576
I would highly recommend for those of you
that are towards the beginning of the

783
00:42:13,576 --> 00:42:17,696
year, try to come up with somewhat of a
plan for the 12 months, then break it down

784
00:42:17,696 --> 00:42:22,436
into quarters and come up with major
things throughout those quarters, and then

785
00:42:22,436 --> 00:42:26,876
break it down to your 30 day content or
content calendar.

786
00:42:26,876 --> 00:42:28,296
It's a great way to do it.

787
00:42:28,296 --> 00:42:31,956
But as you get into it a little bit
further in depth, you'll be able to do

788
00:42:31,956 --> 00:42:32,276
that.

789
00:42:32,276 --> 00:42:34,196
And then it becomes a breeze.

790
00:42:34,196 --> 00:42:35,366
It really, really does.

791
00:42:35,366 --> 00:42:37,100
It's like anything else.

792
00:42:37,100 --> 00:42:41,340
All right, we have to talk about this
really quickly before we get done for the

793
00:42:41,340 --> 00:42:41,650
day.

794
00:42:41,650 --> 00:42:46,520
But one of the areas that I see people
push back on all the time as we're

795
00:42:46,520 --> 00:42:52,720
coaching owners of salons and spas is
getting their teams involved.

796
00:42:53,580 --> 00:42:58,620
We have to allow our teams to get involved
in this process because it can be a huge

797
00:42:58,620 --> 00:43:01,160
boost to our online presence.

798
00:43:01,160 --> 00:43:06,444
People are so scared to get their staff
involved because they don't

799
00:43:06,444 --> 00:43:11,704
trust them, they don't maybe like what
they're going to post, they don't, I don't

800
00:43:11,704 --> 00:43:12,064
know.

801
00:43:12,064 --> 00:43:16,804
But commission salon and spa owners are
terrified to allow their team to get

802
00:43:16,804 --> 00:43:17,324
involved.

803
00:43:17,324 --> 00:43:19,784
And I think that they are doing themselves
a disservice.

804
00:43:19,784 --> 00:43:25,764
I think that our team members can help us
out tremendously when it comes to this.

805
00:43:25,764 --> 00:43:28,824
You have to set clear guidelines.

806
00:43:28,824 --> 00:43:29,996
I can't talk.

807
00:43:29,996 --> 00:43:34,696
To help maintain that consistency and the
professionalism, you want to make sure

808
00:43:34,696 --> 00:43:39,996
that everyone understands how to represent
your business online, including things

809
00:43:39,996 --> 00:43:44,376
like the type of content to share,
appropriate language, how to engage with

810
00:43:44,376 --> 00:43:45,336
followers.

811
00:43:45,336 --> 00:43:51,436
That is something that they have to be
trained on, but they have to be involved.

812
00:43:51,436 --> 00:43:55,816
So how do you go about making sure that
your team is involved with your social

813
00:43:55,816 --> 00:43:59,138
media posting and social media in general?

814
00:43:59,938 --> 00:44:03,838
Yeah, I think in the beginning it was a
little hard, you know, because I felt like

815
00:44:03,838 --> 00:44:07,238
I was pushing them up a hill sometimes
trying to get them to do it.

816
00:44:07,238 --> 00:44:10,738
But after a while we really just created
that as part of our culture.

817
00:44:10,738 --> 00:44:13,198
Like I don't really even have to try
anymore.

818
00:44:13,198 --> 00:44:16,938
They're excited to make those videos or to
do those posts.

819
00:44:16,938 --> 00:44:18,638
And we did the same thing.

820
00:44:18,638 --> 00:44:22,078
They have a very kind of a guideline that
they have to follow.

821
00:44:22,078 --> 00:44:26,330
Like, and in the beginning, if they send
me, if we get hair photos that are...

822
00:44:26,498 --> 00:44:30,478
questionable, like that's tangly or it
doesn't look nice, you know, we won't post

823
00:44:30,478 --> 00:44:34,518
it and we'll work with them to train them
on the best way to do it so that it looks

824
00:44:34,518 --> 00:44:34,858
good.

825
00:44:34,858 --> 00:44:38,988
But I don't even, I, I'm not a social
media person.

826
00:44:38,988 --> 00:44:40,718
I don't even really like social media.

827
00:44:40,718 --> 00:44:42,838
I wouldn't be on it if I didn't have to
be.

828
00:44:42,838 --> 00:44:44,168
So I rely on them.

829
00:44:44,168 --> 00:44:47,538
I need them to come up with those content
with that fun stuff.

830
00:44:47,538 --> 00:44:51,758
And they come up with some stuff that I
think is hilarious or amazing.

831
00:44:51,758 --> 00:44:55,298
And I would have never even thought ever
to post.

832
00:44:55,298 --> 00:44:59,317
And so once you start giving them that
little bit of leeway and loosening up that

833
00:44:59,317 --> 00:45:03,858
rope a little bit, they can start getting
really creative and start putting out some

834
00:45:03,858 --> 00:45:04,988
really fun content.

835
00:45:04,988 --> 00:45:09,418
And you just keep it within the guidelines
that you want because especially the newer

836
00:45:09,418 --> 00:45:12,638
generations of stylists that we have
coming in, that's their world.

837
00:45:12,638 --> 00:45:14,578
They know how to do it better than
anybody.

838
00:45:14,578 --> 00:45:18,968
So if we give them that job and say, Hey,
you want to do social media videos there?

839
00:45:18,968 --> 00:45:19,858
They think it's fun.

840
00:45:19,858 --> 00:45:20,778
They think it's exciting.

841
00:45:20,778 --> 00:45:24,034
I don't have to keep pushing anybody up
the hill anymore.

842
00:45:24,034 --> 00:45:28,063
And so I think if you can start really
creating that, letting them be creative,

843
00:45:28,063 --> 00:45:32,114
letting them come up with some posts or
giving them that opportunity to have their

844
00:45:32,114 --> 00:45:35,174
own ideas, then it becomes easy.

845
00:45:35,174 --> 00:45:37,834
You don't have to be stressed and you have
to trust them.

846
00:45:37,834 --> 00:45:39,094
That's, that's number one.

847
00:45:39,094 --> 00:45:40,844
Like you can't hang onto that.

848
00:45:40,844 --> 00:45:44,454
Like, I don't want them doing this, or I
don't want them to have access to these

849
00:45:44,454 --> 00:45:47,474
things because you've got to be able to
trust them and know that they're going to

850
00:45:47,474 --> 00:45:48,414
do a good job.

851
00:45:48,414 --> 00:45:52,676
So train them, give them the guidelines
and then let them run.

852
00:45:53,868 --> 00:45:57,508
Well, and I don't think it's just about
trusting them on what they're going to

853
00:45:57,508 --> 00:45:57,837
post.

854
00:45:57,837 --> 00:46:00,158
It's about trusting them in general,
right?

855
00:46:00,158 --> 00:46:06,488
So many commission salon and spa owners
are scared that their employees are going

856
00:46:06,488 --> 00:46:11,488
to start building their own brand by being
able to post on social media, right?

857
00:46:11,488 --> 00:46:15,428
They're building their own brand that
they're going to take with them, but that

858
00:46:15,428 --> 00:46:17,748
is why your culture is so important.

859
00:46:17,748 --> 00:46:22,348
So without building your culture, nothing
else is going to matter.

860
00:46:22,348 --> 00:46:22,604
So,

861
00:46:22,604 --> 00:46:27,564
whether they're posting on social media or
not for you or with you or whatever, if

862
00:46:27,564 --> 00:46:32,384
your culture is not intact and amazing,
things are going to happen anyway.

863
00:46:32,384 --> 00:46:38,144
And so it's time for us commission salon
and spa owners to open up a little bit, to

864
00:46:38,144 --> 00:46:43,024
hand over a little bit of trust, to
believe in our team as much as we want

865
00:46:43,024 --> 00:46:44,304
them to believe in us.

866
00:46:44,304 --> 00:46:48,624
It's time to revolutionize the way that we
think.

867
00:46:48,804 --> 00:46:50,264
And I mean, crap happens.

868
00:46:50,264 --> 00:46:51,500
It's life, right?

869
00:46:51,500 --> 00:46:53,760
People quit jobs every single day.

870
00:46:53,760 --> 00:46:56,560
People leave jobs every single day.

871
00:46:56,560 --> 00:46:57,820
It is what it is.

872
00:46:57,820 --> 00:47:02,840
We have to do the best that we can do to
build our brands and give our teams

873
00:47:02,840 --> 00:47:05,400
everything that they deserve.

874
00:47:05,400 --> 00:47:06,060
All right.

875
00:47:06,060 --> 00:47:08,660
With that being said, today was a journey.

876
00:47:08,660 --> 00:47:09,530
Today was a journey.

877
00:47:09,530 --> 00:47:14,300
We talked about the importance of social
media, best practices for posting,

878
00:47:14,300 --> 00:47:19,020
capturing effective content, developing
kind of a marketing plan.

879
00:47:19,020 --> 00:47:20,360
getting your team involved.

880
00:47:20,360 --> 00:47:23,180
We talked about measuring the success
some.

881
00:47:23,280 --> 00:47:27,240
I feel like we've given people a lot of
tools to take their social media game

882
00:47:27,240 --> 00:47:29,640
really to the next level.

883
00:47:29,640 --> 00:47:32,820
So now all they have to do is put these
tips into action.

884
00:47:32,820 --> 00:47:37,920
They need to start planning their next
post, involve their team, keep an eye on

885
00:47:37,920 --> 00:47:39,160
those analytics.

886
00:47:39,160 --> 00:47:43,340
And don't forget, if you need more
guidance, you can always reach out to the

887
00:47:43,340 --> 00:47:47,212
Beauty Biz agency because we're here to
help you every step of the way.

888
00:47:47,212 --> 00:47:52,072
Now, before we wrap up, Chandra, do you
have any final tips or words of

889
00:47:52,072 --> 00:47:57,412
encouragement for our listeners who are
just starting to ramp up their social

890
00:47:57,412 --> 00:47:58,900
media efforts?

891
00:48:00,386 --> 00:48:07,066
I think just start doing it and don't kind
of be afraid of it or be anti -social

892
00:48:07,066 --> 00:48:07,416
media.

893
00:48:07,416 --> 00:48:13,126
Cause I definitely was and still sometimes
can be, and it hinders the growth of the

894
00:48:13,126 --> 00:48:15,386
business when I am not focused on that.

895
00:48:15,386 --> 00:48:20,536
So it had to become a part of my life and
a part of what I do on a regular basis,

896
00:48:20,536 --> 00:48:22,486
even though it wasn't something I really
wanted.

897
00:48:22,486 --> 00:48:23,266
So I think.

898
00:48:23,266 --> 00:48:26,846
I see a lot of salon owners kind of put it
on the back burner and try to ignore it

899
00:48:26,846 --> 00:48:28,106
and pretend like it's not there.

900
00:48:28,106 --> 00:48:33,026
But in this day and age, like in the way
that things are with technology, if you do

901
00:48:33,026 --> 00:48:36,886
not have a stellar presence on there, it's
going to hurt you and it's going to hurt

902
00:48:36,886 --> 00:48:37,746
you really bad.

903
00:48:37,746 --> 00:48:41,516
So definitely just embrace it and start
doing it.

904
00:48:41,516 --> 00:48:43,866
That's my best advice.

905
00:48:45,836 --> 00:48:47,416
Yeah, I agree with that 100%.

906
00:48:47,416 --> 00:48:49,316
I mean, I was honest at the beginning of
this.

907
00:48:49,316 --> 00:48:50,146
I was the same way.

908
00:48:50,146 --> 00:48:51,506
Like I hate social media.

909
00:48:51,506 --> 00:48:52,496
I don't like any part of it.

910
00:48:52,496 --> 00:48:54,236
And I will be completely honest.

911
00:48:54,236 --> 00:48:59,776
There are even times where my team will
post something and I'm like, what are they

912
00:48:59,776 --> 00:49:00,096
like?

913
00:49:00,096 --> 00:49:01,076
What are they thinking?

914
00:49:01,076 --> 00:49:02,996
What are they doing?

915
00:49:02,996 --> 00:49:06,146
However, I mean, it's never, you know,
horrible.

916
00:49:06,146 --> 00:49:10,616
I'm just like, it's not something that I
would have ever posted or put on there.

917
00:49:10,616 --> 00:49:14,276
Maybe it's a trend on TikTok that they
know about that I don't.

918
00:49:14,276 --> 00:49:16,068
And so I see it and I'm like,

919
00:49:16,200 --> 00:49:17,340
crap, crap.

920
00:49:17,340 --> 00:49:19,320
But the engagement is insane.

921
00:49:19,320 --> 00:49:26,680
And so we have to be able to allow them to
teach us just a little bit because that's

922
00:49:26,680 --> 00:49:28,100
what it's all about.

923
00:49:28,100 --> 00:49:30,940
So I mean, that's a wrap, guys.

924
00:49:30,940 --> 00:49:34,460
Thank you so much for kicking it with us
on Salon Swagger.

925
00:49:34,460 --> 00:49:39,400
Now go out there, create some killer
content and make some boss moves because

926
00:49:39,400 --> 00:49:40,720
that's what's important.

927
00:49:40,720 --> 00:49:44,332
Do not forget to subscribe to our podcast
for strategies.

928
00:49:44,332 --> 00:49:49,052
interviews with industry experts and these
amazing in -depth discussions that Chandra

929
00:49:49,052 --> 00:49:50,052
and I have.

930
00:49:50,052 --> 00:49:54,212
If you have any topics that you would like
us to cover in future episodes, you can

931
00:49:54,212 --> 00:49:55,122
reach out to us.

932
00:49:55,122 --> 00:49:56,996
Chandra, how do they do that?

933
00:49:58,082 --> 00:50:02,022
Reach out to us on social media, like
we've been talking about.

934
00:50:02,022 --> 00:50:04,122
Follow us on Instagram and Facebook.

935
00:50:04,122 --> 00:50:08,262
Send us a message if there's anything you
would like to have us do an episode on.

936
00:50:08,262 --> 00:50:09,602
We would love to do that.

937
00:50:09,602 --> 00:50:15,090
You can also reach out to us by email at
admin at the beautybizagency .com.

938
00:50:16,876 --> 00:50:21,326
Yeah, definitely visit our website, www
.thebeautybusagency .com.

939
00:50:21,326 --> 00:50:26,716
We have some amazing free resources and
some strategies that you can implement

940
00:50:26,716 --> 00:50:29,556
immediately to level up your studio.

941
00:50:29,556 --> 00:50:33,216
With that being said, until next time,
keep slaying those business goals with

942
00:50:33,216 --> 00:50:36,056
style, sass, and a whole lot of swagger.