Money Lab

A deep dive into my proven email sequence for sales campaigns and why each message serves a specific purpose.
  1. Teaser email (optional): Sent in advance of the sale, a teaser email can generate excitement and anticipation with a sneak peek into upcoming discounts, products, or exclusive offers. 
  2. Announcement email: Sent on the day the sale begins. The goal is to get people to start buying ASAP.
  3. Testimonial/FAQ email: This email is meant to answer any customer objections and provide social proof.
  4. Reminder email: A reminder email letting people know that the sale is almost over. Remember to include details such as the sale duration, highlighted products, and unique value. Include a prominent call to action with a direct link to the sale landing page. 
  5. Closing email: Toward the end of the sale, a closing email serves as a final opportunity to drive urgency. Messaging should emphasize that it’s the last chance to take advantage of the sale. Include a strong call-to-action and a link to the sale page.

Creators and Guests

Host
Matt Giovanisci
Founder of SwimUniversity.com

What is Money Lab?

The Money Lab Podcast with Matt Giovanisci is a lo-fi show where Matt shares his real-world experiences running a successful online education business. With over 20 years of experience building Swim University from the ground up, Matt talks through his strategies, personal insights, and tactics for online entrepreneurs looking to create profitable lifestyle businesses. Each solo episode dives deep into content creation, email marketing, product development, and productivity, backed by his own successes and failures.