The Black Line Between Sales & Marketing

What is product marketing? Is it really a thing? And if it is a thing, how is it different from marketing?

A lot gets answered in today's episode as we have guest Marcus Andrews, Product Marketing Group Lead for the Marketing Hub at HubSpot, joining us to fill in all the gaps surrounding product marketing. Learn what takes place during a product launch and how to segment them properly, and see how narrative design fits into the puzzle.

And for the first time, cohost and founder of Seventh Sense, Mike Donnelly, is unable to make the recording, so things are extra interesting this episode.

If you want to watch the video recording of this episode, you can do so at [insert link] and follow us on Twitter @dougdavidoff, @knowingwhen & @DemandCreator

Show Notes

What is product marketing? Is it really a thing? And if it is a thing, how is it different from marketing?

A lot gets answered in today's episode as we have guest Marcus Andrews, Product Marketing Group Lead for the Marketing Hub at HubSpot, joining us to fill in all the gaps surrounding product marketing. Learn what takes place during a product launch and how to segment them properly, and see how narrative design fits into the puzzle.

And for the first time, cohost and founder of Seventh Sense, Mike Donnelly, is unable to make the recording, so things are extra interesting this episode.

If you want to watch the video recording of this episode, you can do so at https://blog.imaginellc.com/theblackline/product-marketing and follow us on Twitter @dougdavidoff, @knowingwhen & @DemandCreator.

What is The Black Line Between Sales & Marketing?

Think of this podcast as the sports radio for demand generation. In every episode you can expect to be taken on a journey by Imagine's CEO, Doug Davidoff and Seventh Sense's Founder, Mike Donelly as they discuss, disagree, and form their opinions and ideas on specific sales, marketing, and business topics.