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The average B2B sales cycle takes 272 days, so why are most LinkedIn Ad strategies built for a week?
Anthony Blatner, Managing Director, Founder, and CMO of Speedwork -- LinkedIn Ads Agency, joins us to talk about his playbook for building highly profitable LinkedIn Ads strategies that match the reality of how B2B deals close.
We'll pair his playbook with new data from the 2026 Dreamdata LinkedIn Ads Benchmark Report.
As Anthony highlighted in our benchmarks report: "We’ve always known B2B sales cycles are really long, and now it’s great to have real data behind it. A 272-day timeline can seem daunting, but accepting it will change how you approach your entire B2B marketing strategy."
In B2B, you shouldn't ask a cold audience to book a demo on their first ad impression. Instead, Anthony will explain how to use Thought Leader Ads to foster relationships, allow your prospects to get to know your leadership team, and build compounding trust over the long B2B buying window.
What we will cover:
- A dive into the 2026 Dreamdata benchmark data and what a 272-day journey means for your pipeline.
- Why you shouldn't ask a cold audience to book a demo on the first ad impression.
- How to use your team's leadership and storytelling to build compounding trust over time.
- How to prove the value of your top-of-funnel LinkedIn investments so your team stays committed.
Follow Anthony Blatner on LinkedIn: https://www.linkedin.com/in/anthonyblatner/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
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Creators and Guests
Host
Steffen Hedebrandt
Steffen Hedebrandt is the Chief Marketing Officer at Dreamdata, a leading Revenue Attribution Platform that enables B2B marketing teams to optimize and automate their marketing efforts with confidence. Steffen has become a household name in revenue marketing circles, combining a growth mindset with a deep, data-driven approach to scaling marketing orgs. A seasoned marketing leader known for his non-nonsense results-oriented approach, Steffen has a proven track record of scaling companies and building high-performing teams at Upwork and Airtame. With hands-on experience in tackling the challenges of rapid growth, he understands what it takes to drive success in today’s fast-paced marketing environment.
What is Attributed - A podcast by Dreamdata?
Welcome to Attributed by Dreamdata, the B2B marketing podcast for marketing teams looking to master growth. Every week, we host experts from the B2B go-to-market space to discuss digital marketing strategies, B2B podcast marketing, and revenue optimization. Whether you're lead gen or Ops, join our marketing podcast interviews to learn how to fire up revenue and solve your biggest B2B marketing challenges.