The Podcast Insider

After you’ve planned, recorded and published your podcast, you now need to find ways to spread the word. And while there are many ways to do this, few are as powerful as email marketing. Building a community and communicating directly with your audience via email is a great way to keep your listeners informed and engaged between episodes. But with thousands of emails filling the inbox, how can you be sure you’re cutting through the noise and reaching the people that matter?

In the first episode of 2020, we sat down with Matthew Smith and Matt Helbig of Really Good Emails, to talk about how to create your very own email marketing or newsletter campaign that will stand out in the inbox and encourage your audience to listen and subscribe. We even run through some real podcast emails and point out exactly what makes them really good! Follow along with the links below!

Show Notes

After you’ve planned, recorded and published your podcast, you now need to find ways to spread the word. And while there are many ways to do this, few are as powerful as email marketing. Building a community and communicating directly with your audience via email is a great way to keep your listeners informed and engaged between episodes. But with thousands of emails filling the inbox, how can you be sure you’re cutting through the noise and reaching the people that matter?

In the first episode of 2020, we sat down with Matthew Smith and Matt Helbig of Really Good Emails, to talk about how to create your very own email marketing or newsletter campaign that will stand out in the inbox and encourage your audience to listen and subscribe. We even run through some real podcast emails and point out exactly what makes them really good! Follow along with the links below!

Podcast Email Examples
  1. HBR Work Advice Podcast - https://reallygoodemails.com/emails/introducing-hbrs-new-work-advice-podcast/
  2. Time Sensitive Podcast - https://reallygoodemails.com/emails/time-sensitive-podcast-ep-8-stefan-sagmeister/
  3. Basecamp Rework Podcast - https://reallygoodemails.com/emails/did-you-know-basecamp-has-a-podcast/

Newsletter building tools
Revue - https://www.getrevue.co
TinyLetter - https://tinyletter.com

Typography Books
  1. Web Typography - Richard Rutter
  2. Elements of Typographical Style - Robert Bringhurst

Other links
  1. Unspam Conference - https://unspam.reallygoodemails.com

What is The Podcast Insider?

Sit down with today's top brands and podcasters to learn the secrets of successful podcasting. Each episode, we will get an inside look at how podcasters are planning, recording and publishing their podcasts, all while hearing their unique stories on how they built and grew their audiences. Tune in to learn how to build and manage your own podcast series!