GTM Made Simple

If you’re doing demand gen, you’ve probably heard of Marketo. In fact, you likely use it for your marketing automation.Well, so do they.And if you want to level up your demand gen, you should learn how they do it.In this Takeover episode, David Lewis speaks with Michael Madden, VP of Demand Generation at AlphaSense and former Demand Gen director at Marketo and Adobe, about how Marketo does demand gen.What we talked about:How Marketo uses their own product to get fantastic resultsWhy Michael has completely reinvented his approach to nurturingThe value of content syndication 

Show Notes

If you’re doing demand gen, you’ve probably heard of Marketo. In fact, you likely use it for your marketing automation.


Well, so do they.


And if you want to level up your demand gen, you should learn how they do it.


In this Takeover episode, David Lewis speaks with Michael Madden, VP of Demand Generation at AlphaSense and former Demand Gen director at Marketo and Adobe, about how Marketo does demand gen.


What we talked about:

  • How Marketo uses their own product to get fantastic results
  • Why Michael has completely reinvented his approach to nurturing
  • The value of content syndication 


What is GTM Made Simple?

Welcome to GTM Made Simple. Join host Sangram Vajre, WSJ and USA Today bestselling author, speaker, and co-founder of Terminus, as he meets with the most influential go-to-market leaders and helps you confidently answer: what's my next move?