In this episode of The Ecommerce Growth Map Podcast, we break down a clear, repeatable framework for forecasting media dollars and return on ad spend (ROAS) across Meta and Google.
Instead of guessing budgets or reacting emotionally to performance, this episode shows how to plan paid media using real data, daily averages, historical returns, and marketing calendars. We walk through how to allocate media dollars across platforms, decide when to scale or pull back spend, and set realistic ROAS targets based on business goals and past performance.
Using real examples from peak shopping periods like Black Friday and Cyber Monday, we show how to adjust forecasts as performance changes and how to compare projections against actual results to make better decisions in real time.
If you’re a DTC founder, marketer, or operator looking for a smarter way to plan and control ad spend across Meta and Google, this episode gives you a system you can use year-round — not just during holidays.
What is Ecommerce Growth Map Podcast ?
The Ecommerce Growth Map Podcast is where DTC founders, marketers, and operators come to learn how to grow smarter, scale profitably, and build brands that last.
Hosted by Lion Media, this podcast breaks down the real strategies behind today’s fastest-growing ecommerce businesses. Each episode gives you clear, actionable insights across every part of the DTC journey — from marketing and media buying to operations, finance, branding, creative, and product development.
If you want real growth, not guru theories — follow along.
Your roadmap to ecommerce success starts here.