The GEO Show

Direct traffic jumped 141% across 12 websites, but engaged direct sessions fell about 1%. Is it AI or bots? Paris Childress covers this week's GEO news, with one theme: AI visibility tools are becoming a commodity, attribution stays murky, and AI agents are getting real infrastructure.

In this episode:

  • Demandbase launches an AEO agent for B2B buying groups, the first ABM player to move into GEO.
  • Peec AI expands its agent and actions experience with more than 25 integrations and a focus on earned media.
  • 0.62%. Marie Haynes finds ChatGPT sends just 0.62% as much traffic as Google across 145 million sessions. Paris explains why AI influence is bigger than AI referrals.
  • Kevin Indig finds direct traffic up 141% but engaged direct down 1%, driven largely by bots. Paris argues direct traffic to deep pages is most likely AI.
  • Beacon enters the category with $20 monthly GEO monitoring, and Paris explains what cheap tracking means for confidence.
  • Google documents its generative AI search controls, including data-nosnippet, X-Robots-Tag and the Search generative AI control.
  • Anthropic introduces Claude Duet, a proactive AI agent, following OpenClaw, Meta's Muse and OpenAI's Dots.
  • Walmart introduces an agent gateway and agent profiles with spending limits, built on MCP.
  • OpenAI models come to Google Cloud's Model Garden, and Paris hopes AI avoids the walled gardens of past tech waves.
  • ChatGPT Ads turns on automatic creative enhancements October 30 unless advertisers opt out.

Watch on YouTube: https://www.youtube.com/watch?v=yAZz4Ec1D88

The GEO Show is hosted by Paris Childress, founder of Hop AI and co-founder of GEOforge. getgeoforge.com

What is The GEO Show?

The GEO Show is about generative engine optimization (GEO) and AI search: how B2B brands win AI visibility in ChatGPT, Perplexity, Google AI Overviews and AI Mode. Each episode breaks down what is changing in the way AI assistants and answer engines find, cite, and recommend brands, and what marketers should do about it.

The show is built for B2B SaaS marketers, SEO and content leads, and founders who want their brand to show up when buyers ask AI for answers instead of scrolling a page of blue links. If you own organic growth, demand generation, or brand, you will come away with practical GEO tactics you can test, a clear read on the latest AI search news, and better ways to measure AI visibility when traffic alone no longer tells the whole story.


Episodes mix a few formats:




  • Solo deep dives on GEO strategy, from how large language models choose which sources to cite to how content, earned media, and brand mentions shape AI answers.


  • News breakdowns on the latest moves from OpenAI, Google, Perplexity, and the rest of the AI search landscape, and what each change means for your pipeline.


  • Expert guests, including SEO and GEO practitioners, content and PR leaders, agency operators, and founders building for AI search.


  • The Friday catch-up with regular co-host Simon Young of Question.Marketing, where the two unpack the week's biggest AI search stories and debate what actually works.


Your host is Paris Childress, CEO of Hop AI and co-founder of GEOforge. Paris brings a practitioner's view of GEO and AI visibility, focused on what B2B teams can apply right away, not hype.


Learn more about GEOforge at https://getgeoforge.com.


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