#2: How Important Are Creatives in Advertising, Really?

Maggie Popovich joins The Conversion Collective to talk about whether the look of ads really matters. And, if so, how do you really make a tiny box on a screen stand out from the crowd?

What is The Conversion Collective?

Breaking down digital advertising into pod-sized pieces. Easy chat and hard facts. A lighthearted look at the world of performance marketing. Edo Povel is joined by different friends of The Conversion Collective each episode to discuss important topics, such as payday sales peaks, incrementality, and strategies for various marketing channels—but they also end up discussing equally important topics… like great Indonesian food and the best way to clean an apartment! It starts out as digital advertising talk, but you never know where it will go.