Paris Talks Marketing

Jonathan Kazarian is the Founder & CEO of Accelevents. It's a leading virtual and hybrid event management platform recently recognized by Inc. 5000 as a top 100 fastest-growing private company in America.

As CEO, Jon focuses on leading the company’s vision of helping event organizers and marketing professionals through innovative technology solutions.

Jon actively publishes insights on the events landscape. You can hear him speak at industry events such as EventMB’s Event Tech Innovation Summit, BizBash Live, and INBOUND.

Jon also chairs the board for the Fall Formal fundraiser benefiting the Dana-Farber Cancer Institute.

Outside of work, Jon has a passion for anything on water — sailing, boating, scuba diving, and kiteboarding.

Listen to the episode with Jon to find out how to run event marketing like a pro. Bonus tips on how to be the perfect event host.

And don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳

Show Notes

Here are some of the key topics that Jon and Paris discussed in this episode:

• The hyperscale journey of Accelevents from $300K to $9M in 8 months – pivoting from in-person to virtual events.
• Event data: how to maximize opportunities pre, during, and post-event. And why current CRM platforms and tools aren’t designed to capture and keep your event data.
• How to fix the event attribution gap: learn to measure the success of your event
• What's the working marketing mix for customer acquisition in the events industry?
• Does the post-Covid environment pose a threat to virtual events?
• Personal branding & how to come up with content ideas for social media.

Guest:
LinkedIn
Accelevents

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Creators & Guests

Host
Paris Childress
Founder & CEO of Hop Online, Performance Marketing Agency | Ex-Googler
Producer
Desislava Arnaudova
Podcast Marketing Operations Manager | Marketing Specialist of Hop Online

What is Paris Talks Marketing?

Every #SaaS company plays for high stakes, but what does it take to dominate the market right now? 🚀

Look no further than Paris Talks Marketing - the ultimate podcast for SaaS marketers, entrepreneurs, and business owners.

Hosted by Paris Childress, we’re featuring deep dives into the latest industry trends with the top SaaS B2B founders and marketing leaders who reveal what it takes to succeed in B2B SaaS marketing.

Join us as we share insights on testing new tactics and uncovering the latest developments from digital landscape giants like Google, Facebook, and LinkedIn. Tune in and conquer the SaaS market today!