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Should you expand your business to service new locations?
It makes sense, right? If you have a business that's thriving in one area and you've already got an established brand, website and systems in place, it could probably work in another market, too, and everyone involved can make some more money.
Yet it's not quite that simple. You personally can't be in more than one location at once. More markets also mean more team members, which means more logistical issues to navigate.
So...should you do it anyway?
Let's find out from someone who plans weddings throughout the world and has locations in San Francisco, Charleston, Los Angeles, and Miami - Shannon Leahy.
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Shannon Leahy Events
@ShannonLeahyEvents
Wedded: The Wedding Planner Podcast
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(00:01:30) Introducing Shannon Leahy
(00:05:37) How can event planning be improved through client feedback?
(00:07:30) Who's doing all the sales calls?
(00:10:00) Shannon's greatest fear when building a team
(00:14:00) Getting it out of her head to create SOPs
(00:19:00) If you were starting today, what would you do differently?
(00:24:00) How do you balance all the things including a personal life?
It makes sense, right? If you have a business that's thriving in one area and you've already got an established brand, website and systems in place, it could probably work in another market, too, and everyone involved can make some more money.
Yet it's not quite that simple. You personally can't be in more than one location at once. More markets also mean more team members, which means more logistical issues to navigate.
So...should you do it anyway?
Let's find out from someone who plans weddings throughout the world and has locations in San Francisco, Charleston, Los Angeles, and Miami - Shannon Leahy.
-----
Shannon Leahy Events
@ShannonLeahyEvents
Wedded: The Wedding Planner Podcast
------
(00:01:30) Introducing Shannon Leahy
(00:05:37) How can event planning be improved through client feedback?
(00:07:30) Who's doing all the sales calls?
(00:10:00) Shannon's greatest fear when building a team
(00:14:00) Getting it out of her head to create SOPs
(00:19:00) If you were starting today, what would you do differently?
(00:24:00) How do you balance all the things including a personal life?
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Today's episode is brought to you by The Planner's Vault. The doors are currently closed for The Planner's Vault, but join the wait list now so you can be the first to know when the doors re-open.
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Hosted by Megan Gillikin, Weddings for Real is presented by The Planner's Vault, and is produced by Earfluence.
Hosted by Megan Gillikin, Weddings for Real is presented by The Planner's Vault, and is produced by Earfluence.
The Next Chapter VIP Experience: January 12, 2025 in Cary NC - https://www.megangillikin.com/2026-next-chapter-vip-experience
Creators and Guests
What is For Real: Life, Leadership, & Unlearning?
For Real is a top 1% podcast for high-achievers who look successful on paper but feel like they’re one group text away from burning it all down. Hosted by Megan Gillikin - serial entrepreneur, business coach, keynote speaker, and recovering people pleaser - this show explores burnout, boundaries, identity shifts, and the brave act of unlearning who you thought you had to be.
With unfiltered conversations, “I thought it was just me” moments, and just enough humor to keep it from feeling like group therapy, For Real is your permission slip to evolve.
Formerly Weddings for Real - and glow-ups look good on us.