Boring Is Bad For Business

We all start somewhere. In the early days, your budget might allow for you to invest in professional brand development. Today’s episode is a simple outline to bootstrapping your brand yourself. Joel and Soojee give an incredible insight into the first 8 categories to tackle when building your brand during the birth of your business. By listening you will be given a framework to begin laying the foundations to set your business up with a brand that stands out!

About us
At the Good Studio, we help brands stand out from the crowd through brand identity, brand strategy and websites. We believe that too many brands play it safe and it’s causing an overload of really boring brands. Which as the title of this podcast describes, is bad for business. To find out more about what we do, follow @thegood.studio and visit www.thegoodstudio.com.au!

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What is Boring Is Bad For Business?

Welcome Boring Is Bad For Business a podcast by The Good Studio. As a brand studio we’ve seen too many brands play it safe and it's causing them to get lost in a sea of same-ness. This show, hosted by Joel Harris and Soojee Ford, is to encourage brands and business owners to embrace what makes them different and translate that into bold brand experiences that delight and spark emotional connections.

The Good Studio is a Sunshine Coast strategic brand and digital studio that helps bold brands be the go-to authority in their industry.