In this episode, I’m joined by the Founder and CEO of 9Sail, Joe Giovannoli. He explains how search engine marketing can help businesses, the power of using a proactive outreach process, and why it’s so important to get your SEO right...
Show Notes
Joe Giovannoli is the founder and CEO of 9Sail, a digital marketing firm that specializes in project-based and ongoing SEO management for service firms. Joe has almost 10 years of marketing experience, having previously held positions at firms and agencies such as Red Clover and Inflexion Interactive. Here are a few of the topics we’ll discuss on this episode of Reputation Matters:
- Why Joe started 9Sail and how he’s tackling the stigma against search engine marketing
- How 9Sail helps construction and law companies with their search engine marketing
- How easy it is for malicious agents to hurt a businesses reputation
- The techniques Jonathon uses to highlight the good aspects of a company
- Experiences Jonathon’s had with clients that only have one-star reviews
- The extent that Jonathon vets potential clients before working with them
- How to use a proactive outreach process to counter negative reviews
- The power of the first page of Google
Resources:
Connecting with Joe Giovannoli:
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What is Reputation Matters?
The Reputation Matters podcast will feature business owners and marketers to talk all about reputation management - the good and the bad. We’ll talk all about the obvious, and not so obvious, strategies people can use to improve the online reputation. We’ll also share examples of businesses that have done a great job of managing their reputation, and some that haven’t, so you can learn more about how and why to keep the reputation of your business in great shape.