Work Less, Earn More

I used to believe raising my price would scare buyers off. Then I tried raising them, and... my conversion rate went from 6% to 13%!

This episode breaks down what happened during our second $100K Mastermind launch. Second launches are usually the weakest, because they don't have the hype of a first launch or the momentum of the launches that come after - and I've definitely experienced that! But this one broke that pattern. In fact, it became my best launch to date, netting $164,464.40 in just two weeks! So, today, I'm excited to walk through exactly how we made it happen.

In This Episode, I Cover:
  • Why raising my price increased my conversion rate instead of hurting it
  • Why people tell you your product is "too expensive" (because that's rarely the real reason they don't buy)
  • A simple addition to our offer that made it almost impossible to say no to
  • Why I didn't send a single email to my full list for this launch
  • The one number thing that separates webinars that convert from those that just falls flat
  • What happened when we got 4,000 people registered for two webinars

FREE Resources to Grow Your Online Business:
The $100K Method (free audio course): https://www.gillianperkins.com/100k-method-signup
Small Business 101 (free course): https://gillianperkins.com/free-training-small-business-101/

Work with Gillian Perkins:
$100K Mastermind: https://gillianperkins.com/100k-mastermind
Startup Society: https://startupsociety.com

Connect with Gillian:
Website: https://gillianperkins.com
Instagram: https://www.instagram.com/gillianzperkins/

Screenshot this episode, share it to your Instagram Stories, and tag @gillianzperkins. I love seeing which lessons resonate most.

Until next week, stay focused and take action!

What is Work Less, Earn More?

Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!