REALIFE Conversations from the Porch

Why is it important to focus on what’s NOT working for your potential customers? In this week’s episode, I’m joined by our Marketing Director, Lindsay Sterchi, as we discuss why speaking to pain points and problems is the best way to connect with people through your marketing. We talk about: Why talking about pain points allows you to meet people right where they are at How to present your business as a solution to a problem Why only talking about vision and purpose is too vague and out of reach for most people, and what to say instead How to develop language that will help your customer connect with your business and services How to be authentic AND effective in your marketing messages Your potential clients may not see a path forward, but they CAN feel their pain! This episode will help you speak directly to your customers’ felt needs as you show them that you have the solution to their problem. Mentioned in this episode:Episode 172: Moments Matter, with RLP Certified Facilitator™ Sonja Wallenbeck REALIFE Resources:If you’re ready to discover what matters to you, download our FREE Intro to REALIFE Needs and Values Assessment. You’ll gain clarity on what you uniquely need to create a life and career you love. This is one sample of the content we provide for exclusive use by our REALIFE Process Facilitators™. Become a REALIFE Process Certified Facilitator™If you're looking to go deeper personally in your REALIFE and have the desire to serve others and multiply your impact, check out how to be certified as a REALIFE Process Facilitator™! Support the Podcast–Leave us a ReviewAre you growing as a result of listening to the podcast? The greatest compliment you can pay us is to share it with a friend and leave a review on iTunes. Click here and scroll down to Customer Reviews to leave a word on what you've found to be helpful as you're listening in! Connect further with the REALIFE Process®:Join the FREE REALIFE Process® Community - continue podcast topics discussions with Facebook LIVEs and guest interviews Connect with your host, Teresa McCloy on:Facebook- The REALIFE Process® with Teresa McCloy Instagram- teresa.mccloy LinkedIn- teresamccloy About Teresa McCloy:Teresa McCloy is the creator of the REALIFE Process®, an ACC Executive Coach, and an IEA Accredited Enneagram Professional who helps entrepreneurs, business owners, and leaders discover and live out their best REALIFE! She has worked with clients from all over the world to help them bring clarity to their REALIFE and joy to their REALWORK!

Show Notes

Why is it important to focus on what’s NOT working for your potential customers? In this week’s episode, I’m joined by our Marketing Director, Lindsay Sterchi, as we discuss why speaking to pain points and problems is the best way to connect with people through your marketing.

We talk about:

  • Why talking about pain points allows you to meet people right where they are at
  • How to present your business as a solution to a problem
  • Why only talking about vision and purpose is too vague and out of reach for most people, and what to say instead
  • How to develop language that will help your customer connect with your business and services
  • How to be authentic AND effective in your marketing messages

Your potential clients may not see a path forward, but they CAN feel their pain! This episode will help you speak directly to your customers’ felt needs as you show them that you have the solution to their problem.

Mentioned in this episode:Episode 172: Moments Matter, with RLP Certified Facilitator™ Sonja Wallenbeck

REALIFE Resources:If you’re ready to discover what matters to you, download our FREE Intro to REALIFE Needs and Values Assessment. You’ll gain clarity on what you uniquely need to create a life and career you love. This is one sample of the content we provide for exclusive use by our REALIFE Process Facilitators™.

Become a REALIFE Process Certified Facilitator™If you're looking to go deeper personally in your REALIFE and have the desire to serve others and multiply your impact, check out how to be certified as a REALIFE Process Facilitator™!

Support the Podcast–Leave us a ReviewAre you growing as a result of listening to the podcast? The greatest compliment you can pay us is to share it with a friend and leave a review on iTunes. Click here and scroll down to Customer Reviews to leave a word on what you've found to be helpful as you're listening in!

Connect further with the REALIFE Process®:Join the FREE REALIFE Process® Community - continue podcast topics discussions with Facebook LIVEs and guest interviews

Connect with your host, Teresa McCloy on:Facebook- The REALIFE Process® with Teresa McCloy Instagram- teresa.mccloy LinkedIn- teresamccloy

About Teresa McCloy:Teresa McCloy is the creator of the REALIFE Process®, an ACC Executive Coach, and an IEA Accredited Enneagram Professional who helps entrepreneurs, business owners, and leaders discover and live out their best REALIFE! She has worked with clients from all over the world to help them bring clarity to their REALIFE and joy to their REALWORK!

What is REALIFE Conversations from the Porch?

Hey friend, I'm Teresa McCloy, certified coach and lover of porches, coffee, and real talk. Realife Conversations from the Porch is a place where we show up together, as friends, to talk about faith, life, and the things that matter most. I hope every episode feels like a conversation that was meant just for you. Pull up a chair, pour a cup, and come sit on the porch with me. The invitation is always open.