Oli Bridge On Using Personalized Video To Grow Donor Relationships

Show Notes

Oli Bridge joins us to talk about the power of personalization, and how nonprofits are using personalized video to close the gap between givers and the good and increase giving.

 

Oli heads up Bonjoro’s marketing team. He has worked in SaaS for the last 12 years - his first job was in Customer Success with a media startup, Gorkana, who made a successful exit to Cision for £25m during his time there.

 

After starting and failing with his first solo venture, Oli joined Bonjoro in 2016, sold by the founder’s vision to grow Bonjoro into a global success and customer-centric company in the grain of Zappos. Oli spends his time thinking of new ways to spread the simple ethos of Bonjoro: automate processes, not relationships.

 

https://www.linkedin.com/in/olibridge/

https://www.bonjoro.com/videofunnelplaybook

 

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Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. 

Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.

What is Responsive Lab Podcast?

Welcome to The Responsive Lab, presented by Virtuous. In this podcast, we're exploring how nonprofits leverage technology to deepen donor engagement. Join us in the lab as we mix innovation with impact, tackling challenges and discovering new possibilities for the nonprofit sector.