In a world where the economy wavers and the tech industry evolves rapidly, how do marketers and working mothers navigate the complex landscape of 2024?
Get ready to dive into this with Laura Kendall, a 4x marketing lead, now the Head of Marketing at InnoVint, a trailblazing company enhancing efficiency for wineries through cutting-edge software.
With her rich experience in scaling teams and driving growth, Laura shares what it was like preparing for and returning from maternity leave. As a woman in tech, Laura acknowledges the unique challenges of maintaining a harmonious balance between her growing career and personal life, especially in today’s landscape. She touches on the real impact of motherhood on work-life dynamics, sharing her personal strategies for setting boundaries and foregrounding self-compassion during transitions.
Laura also shares her approach to building teams—from her approach to hiring, to vetting freelancers and fractional workers, to ensuring alignment between sales and marketing for optimal results. Additionally, Laura offers her thoughts on judging a company's culture and the importance of personal values when assessing career moves.
Join us as we unfold a discussion that blends the dedication of working mothers with the drive of tech industry professionals, offering mentorship, encouragement, and real-world advice for women in tech across the board.
Jump into the conversation:
(
00:30) Meet Laura
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04:15) Why Healthy Tension is Important
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10:50) What Is Work-Life Balance?
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19:20) Balancing Work and Motherhood
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24:00) Workplace Culture Considerations
What is GTM Gals?
The B2B world is evolving at a fast pace, and let’s be honest, I might even call it a bit of a mess right now. But that means there’s an opportunity—especially when it comes to banding together to navigate the mess and make the world (and our careers) a better place.
Hi, I’m Dani, nice to meet you. 👋 And I’m here to be your GTM gal who explores both personal and professional topics with my B2B industry expert guests to find the answers to the questions that you are too scared to ask your boss. My guests are handpicked to help you (and me, let’s be honest) navigate the constantly changing, male-dominated, and fast-paced world of B2B GTM. This show is all about women helping women so we can all win in the world of SaaS. I hope you’ll join me!