In today’s episode of Creative Business Mindset™, I’m talking about niche and why your niche is not enough to make real money.
You’ve heard it before: the riches are in the niches. And yes, that’s true. But what’s often missing from that conversation is how you actually get there.
I start with this idea: doing multiple things doesn’t mean you lack focus. More often, it means you’re still gathering data. You’re testing, learning and paying attention to what people are actually responding to, because you can’t confidently define something you haven’t experienced in real time.
I share what this looked like in my own business - saying yes to everything in the beginning. Not because it was part of some polished strategy, but because I needed to learn and I needed to make money. And in that process, patterns started to show. Certain services were requested more often, brought in more money and felt more aligned.
That phase can feel messy, but it’s also where your niche starts to reveal itself.
Here’s what I break down in this episode:
✅ Why your niche is discovered through action, not overthinking
✅ How to use what’s selling (and what’s not) as real data
✅ The difference between the “drama” in your head and the actual math in your business
✅ Why relying on one offer can limit you long-term
✅ How to recognize when your niche is starting to click
✅ Why your niche is the beginning, not the end, of your growth
At some point, things start to become clear. People keep coming to you for the same thing and you’re getting paid consistently for it. That’s your signal.
If things feel a little all over the place right now, you’re not behind. You’re in the phase that actually creates clarity.
And if you take one thing from this episode, let it be this: you don’t need to rush your niche. Let your work show you.
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www.jokedurojaiye.me
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What is Business Therapy™ With Joké?
Formerly Creative Business Mindset Podcast™
Welcome to Business Therapy™ with Joké, where we separate the math from the drama so creative entrepreneurs can build profitable businesses with clarity, confidence, and purpose.
Joké Durojaiye, is a mom of three, Certified Life Coach, Author, serial entrepreneur and a business strategist who has lived through the real, messy middle of building businesses from the ground up. This podcast goes beyond surface level success and into the honest conversations around fear, visibility, burnout, reinvention, leadership, and what it actually takes to grow something sustainable.
If you are tired of guessing your way through business, overworking, or feeling stuck between your talent and profitability, you are in the right place.
Here, we talk about the mindset behind the money, the systems behind the success, and the emotional patterns that can either move your business forward or keep you playing small.
Whether you are a creative entrepreneur, home stager, designer, coach, speaker, or someone building a purpose driven brand, expect candid conversations, practical strategies, and real life stories designed to help you attract aligned clients, increase your income, and grow without losing yourself in the process.
This is not about overnight success. This is about building a business and a life that actually fit together.
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Disclaimer: Business Therapy with Joké™ and Creative Business Network™ do not guarantee specific results and are not responsible for any business, financial, or personal decisions made based on the information shared on this podcast. The content reflects the personal experiences, opinions, and insights of the host and guests and is intended for educational and inspirational purposes only. Please consult qualified professionals for financial, legal, tax, medical, or mental health advice specific to your situation.