What Is Logged-In Commerce And How Can It Help Drive More Revenue And Retention With Joe Vancena Of Status

Show Notes

In today’s Shopify ecommerce podcast, my guest is Joe Vancena, the CEO and Co-Founder of Status. They are a new customer account platform that gets more of your customers logged-in and keeps them logged-in for 6 months.

Getting customers to login is more important now than ever. Brands have lost data to iOS14.5, they are about to lose cookies, and more than 85% of their customers are shopping anonymously.

But with Status, Shopify brands overcome these challenges and create a powerful new world: logged-in commerce. Because once your customer logs in, you know exactly who they are.

Inside a Status account, brands drive AOV & LTV by offering personalized shopping tools to every customer: like recently viewed products and products saved from cart. 

And they reduce those pesky tickets by fully integrating their support tools: helping customers track orders, submit returns, manage gift cards, and earn points – with one passwordless login.

Let’s jump in and learn more!

Profitably GROW and SCALE your Shopify business with the resources mentioned in today's ecommerce podcast episode.

Have any questions or comments about this episode? You can reach us at [e-mail] or through any of our social channels. We love hearing from our listeners!

Looking to profitably grow and scale revenue for your Shopify ecommerce store? Click here eCommerceFastlane.com for the latest strategies.

---

Hosted on Acast. See acast.com/privacy for more information.

What is eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection?

Running a Shopify store? You already know success isn't about finding the right app—it's about knowing which strategies actually work at your specific stage of growth.

I'm Steve Hutt, and I've lived every level of the ecommerce journey. From eBay Power Seller shipping products from my garage, to co-founding and scaling VisionPros.com (an optical DTC startup) through to a successful exit, then spending 6+ years as a Shopify Merchant Success Manager helping 100+ brands from startup to enterprise scale, including working with teams at Tentree, Dr. Squatch, Bulletproof Coffee, Salt & Straw Ice Cream, MUD/WTR, Bokksu, and many more.

Here's what makes this podcast different: I've been on both sides of the table.

6+ years working inside Shopify gave me access to what's coming before most merchants know it exists. Building, scaling, and successfully exiting my own ecommerce businesses taught me what actually works when your money and reputation are on the line. That combination of insider access plus real operator experience gives you a perspective you won't find anywhere else.

Since 2018, eCommerce Fastlane has delivered over 430 episodes and more than 2 million downloads to ambitious Shopify founders and marketers. Every week, I chat with operators, developers, and experts who share what's actually moving the needle right now—not theory, but patterns I've seen work consistently across dozens of brands at multiple stages.

Whether you're launching your first store or scaling past seven figures, every episode gives you stage-aware strategies you can implement this week. We dig into Shopify apps, digital marketing, retention tactics, AI tools, and the operational stuff that actually reduces overwhelm—while building customer loyalty that lasts.

You'll learn how to leverage emerging tech without losing what makes your brand unique. You'll also hear real founder stories, including lessons from my own journey building and exiting a DTC brand, plus insights from guests across 430+ episodes who've been exactly where you are.

This isn't content for content's sake. It's what you'd get sitting at a mastermind table with someone who's built, scaled, and exited—and helped hundreds of others do the same.

Ready to grow smarter, not just faster? Join thousands of founders and marketers in the eCommerce Fastlane community through our podcast, newsletter, blog, and forthcoming book "Thriving with Shopify."

Steve Hutt
DTC Founder | Podcast Host

Find Us Online
Website: eCommerceFastlane.com
Newsletter: FastlaneInsider.com
LinkedIn: linkedin.com/in/shutt
X: x.com/stevenhutt
Instagram: instagram.com/ecommercefastlane
Email: [e-mail]