Swim Against The Tide

In this week's conversation, Michael Glanville shares his extensive journey in the marine industry, discussing the evolution of MDL marinas under his leadership and the complexities of marina operations.

He highlights the growth of the business, the challenges faced during the COVID-19 pandemic and the significance of team dynamics and leadership in navigating these challenges.

Michael emphasizes the need for differentiation in this very competitive market and the critical role of hospitality and enhancing customer experience, as well as creating a vibrant community for all of his marinas. 

He shares insights on leadership, investment strategies, the lessons learned from past mistakes, and the sustainability initiatives that give the brand and his team a clear advantage in this competitive market.

Finally, Michael tells us about his next adventure as he moves full-time into his executive coaching business and hands over the reins to somebody new.

We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!

The SATT Team :) 

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What is Swim Against The Tide?

The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.

The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.

If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.