Hi everyone, welcome to the Ad Hacks podcast.
I'm your host Rod Bland, and in this podcast, I talk about
how to get better results from your Instagram and Facebook
marketing and the many lessons that I've learned from being
in the e-commerce business for the last 20 years.
What is going on with the Facebook ads interface?
You might've noticed that you can't create a new ad campaign
with the same objectives that you used to have
because you've been enrolled in Facebook's new ODAX.
Which is short for outcome driven ad experiences.
Now, Facebook are saying that this allows advertisers to do
optimal campaign setups, but I found it was quite tricky just
to create a likes campaign.
So this video is going to take you through the
differences between the old interface and the new
interface in relation to setting up a likes campaign.
Let's get into it.
Today's episode is going to be all about Facebook's new
ads manager interface, which they are gradually rolling out
to all advertisers, otherwise known as ODAX which is
outcome driven ad experience.
I'm going to show you the differences in specifically
how it relates to setting up a likes campaign from
scratch, which I've talked about in a previous video, but
the way that that works now with the new ODAX interface,
it is quite different to set up and I found it
quite confusing to actually get the campaign going.
So let's jump on the computer and see how it's done.
So here's the article that Facebook published
back in December.
They've been gradually rolling out this new
ODAX interface to advertisers over time.
I've noticed on some of our ad accounts that we still
have the original interface, and whenever we have a new
client come on board and we've got a new business
manager and new ad accounts being created, that the new
ODAX interface is the one that is set up by default.
So Facebook are saying that it's really all about
providing a more optimal campaign setup experience for
advertisers and by and large, I'd say that's probably true.
If you are used to the old interface, like me then you
might find the new interface a little bit confusing.
I found it particularly confusing with relation to
setting up a likes campaign, and because this is a topic
that I've covered before in previous videos, I'm
creating this one to show you specifically how you go about
creating a likes campaign with the new interface,
because it took me quite a while to figure it out.
So I've deliberately split my screen up here so that
you can see the difference between the old interface
and the new interface.
So on the right-hand side, I've got the old ad
manager interface and on the left-hand side, I've
got an ad account with the new ad manager interface.
So let's start with the old one on how we would set up a
likes campaign from scratch.
So we click create, and then we choose engagement and we
choose page likes and you can name your campaign, and
that gets us into the initial setup of the campaign itself.
Now let's go over to the new interface.
We click create.
Now we've only got six objectives and we can
choose engagement, but you can't choose anything else.
You can't select what particular engagement
that you want.
So when I first saw this, I really wasn't
sure what to do next.
Just click continue.
Now we're at the campaign level.
As you can see, the campaign objective over here is page
likes on the old interface.
On the new interface, it's engagement.
If we click on edit, that's the only
option that we've got.
Let's put my face in the middle here.
So let's go next on the new interface, and we'll go
next on the old interface.
So the conversion location is the next part that I
found a bit confusing.
So initially I thought well, I want the conversion location
to be on the ad because I want people to click the
like button on the ad itself.
But, that's not actually what you need to do.
What you need to do is select Facebook page.
Then you just select the page that you want.
If it's not already selected.
On the old interface, you might need to select your
particular page, and then we get down into budget
and end date, and the audience, which I won't go
into because I've already covered this in a previous
video and I'll put a link to that in the description.
So let's go next on the new interface and we'll go
next on the old interface.
So at the ad level, everything else is still the same.
So the only real thing you have to be concerned
about is that at the ad set level, on the new interface,
you've got to specifically select the Facebook page
as the conversion location.
Whereas on the old interface, because you've selected a more
granular campaign objective of page likes, you don't
need to make that selection at the ad set level, like
you do on the new interface.
Thank you so much for watching or listening.
If you found this episode useful, here's two ways
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I'll catch you in the next episode.