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Hi everyone, welcome to
the Ad Hacks podcast.

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I'm your host Rod Bland, and
in this podcast, I talk about

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how to get better results from
your Instagram and Facebook

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marketing and the many lessons
that I've learned from being

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in the e-commerce business
for the last 20 years.

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What is going on with the
Facebook ads interface?

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You might've noticed that you
can't create a new ad campaign

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with the same objectives
that you used to have

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because you've been enrolled
in Facebook's new ODAX.

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Which is short for outcome
driven ad experiences.

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Now, Facebook are saying that
this allows advertisers to do

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optimal campaign setups, but I
found it was quite tricky just

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to create a likes campaign.

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So this video is going
to take you through the

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differences between the
old interface and the new

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interface in relation to
setting up a likes campaign.

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Let's get into it.

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Today's episode is going to
be all about Facebook's new

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ads manager interface, which
they are gradually rolling out

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to all advertisers, otherwise
known as ODAX which is

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outcome driven ad experience.

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I'm going to show you the
differences in specifically

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how it relates to setting
up a likes campaign from

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scratch, which I've talked
about in a previous video, but

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the way that that works now
with the new ODAX interface,

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it is quite different
to set up and I found it

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quite confusing to actually
get the campaign going.

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So let's jump on the computer
and see how it's done.

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So here's the article
that Facebook published

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back in December.

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They've  been gradually
rolling out this new

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ODAX interface to
advertisers over time.

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I've noticed on some of our
ad accounts that we still

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have the original interface,
and whenever we have a new

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client come on board and
we've got a new business

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manager and new ad accounts
being created, that the new

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ODAX interface is the one
that is set up by default.

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So Facebook are saying
that it's really all about

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providing a more optimal
campaign setup experience for

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advertisers and by and large,
I'd say that's probably true.

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If you are used to the old
interface, like me then you

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might find the new interface
a little bit confusing.

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I found it particularly
confusing with relation to

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setting up a likes campaign,
and because this is a topic

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that I've covered before
in previous videos, I'm

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creating this one to show you
specifically how you go about

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creating a likes campaign
with the new interface,

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because it took me quite
a while to figure it out.

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So I've deliberately split
my screen up here so that

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you can see the difference
between the old interface

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and the new interface.

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So on the right-hand
side, I've got the old ad

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manager interface and on
the left-hand side, I've

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got an ad account with the
new ad manager interface.

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So let's start with the old
one on how we would set up a

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likes campaign from scratch.

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So we click create, and then
we choose engagement and we

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choose page likes and you
can name your campaign, and

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that gets us into the initial
setup of the campaign itself.

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Now let's go over to
the new interface.

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We click create.

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Now we've only got six
objectives and we can

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choose engagement, but you
can't choose anything else.

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You can't select what
particular engagement

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that you want.

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So when I first saw
this, I really wasn't

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sure what to do next.

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Just click continue.

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Now we're at the
campaign level.

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As you can see, the campaign
objective over here is page

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likes on the old interface.

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On the new interface,
it's engagement.

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If we click on edit,
that's the only

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option that we've got.

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Let's put my face
in the middle here.

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So let's go next on the
new interface, and we'll go

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next on the old interface.

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So the conversion location
is the next part that I

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found a bit confusing.

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So initially I thought well,
I want the conversion location

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to be on the ad because I
want people to click the

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like button on the ad itself.

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But, that's not actually
what you need to do.

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What you need to do is
select Facebook page.

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Then you just select
the page that you want.

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If it's not already selected.

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On the old interface, you
might need to select your

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particular page, and then
we get down into budget

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and end date, and the
audience, which I won't go

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into because I've already
covered this in a previous

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video and I'll put a link
to that in the description.

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So let's go next on the
new interface and we'll go

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next on the old interface.

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So at the ad level, everything
else is still the same.

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So the only real thing
you have to be concerned

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about is that at the ad set
level, on the new interface,

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you've got to specifically
select the Facebook page

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as the conversion location.

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Whereas on the old interface,
because you've selected a more

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granular campaign objective
of page likes, you don't

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need to make that selection
at the ad set level, like

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you do on the new interface.

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Thank you so much for
watching or listening.

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If you found this episode
useful, here's two ways

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I can help you grow
your business for free.

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Firstly, subscribe to my
YouTube channel at rodsyt.com

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or just subscribe to this
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in video format from now on.

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And secondly, you can join my
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And finally leave me a
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I can reach some amazing
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on as guests on the show.

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I'll catch you in
the next episode.