Growing and evolving your MSP in desperate times

Paul Green is the very first guest on our SuperPod show. He is a well-known marketing and growth influencer in the MSP space. He started out as a radio presenter, moved on to start his own marketing agency, and then successfully sold it after almost a decade. Paul Green is now the host of The Paul Green's MSP Marketing Show where he discusses marketing strategies for MSPs. He is the author of 'Updating Servers Doesn’t Grow Your Business'. He also runs a community — 'vendor-free zone' as he calls it — on Facebook with over 1000 MSPs.

In this episode, he talks about the key challenges that the MSP community has faced in the last few months, how the community has adapted themselves to the changes, and how MSPs around the world can navigate the new normal.

Show Notes

Topics discussed in this episode:

• The two factors affecting how MSPs navigate the changes. 04:15
• The only constant in the world of technology is change. 07:13
• MSPs that didn't care well for their clients in the summer of 2019 are losing customers 08:00
• Distributed workforce increased the demand for MSPs. 09:51
• Adoption of new technology isn't purely an MSP's responsibility; the client must be willing too. 12:07
• The advantages of hosting events virtually and marketing to an audience virtually. 13:31
• Social proof is key to marketing. It's as good as word-of-mouth marketing. 16:14
• A series of elements that make a good website isn't the same as a perfect website, and why you should have one. 20:04
• Marketing your MSP business is as important as building your products or delivering great customer service. 23:01
• Why it's necessary to look around at what's happening and see how to fit that in your current MSP strategy. 26:30

Resources mentioned in this episode:

• Updating Servers Doesn't Grow Your Business by Paul Green
• The 6 Principles of Persuasion by Dr. Robert Cialdini
• The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies by Chet Holmes
• They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer by Marcus Sheridan

Credits:

The team that made this episode possible:

• Praveen Ramesh, who leads product marketing and growth
• Monica Maria, who leads the content marketing and editorial efforts
• Karthikeyan Ganesh, who designs everything you see on our website
• Kanagaraj Subramaniam, who built everything on this podcast page

What is SuperPod — The no-filter MSP show?

SuperPod — The no-filter MSP show is an all-tactical podcast where we get behind the scenes, talk to MSP owners (and experts), and get to know what they are doing to evolve their business.

Presented by SuperOps.ai.