WEBVTT NOTE This file was generated by Descript 00:00:00.789 --> 00:00:06.320 Welcome to the Soul Touched by Dogs Podcast, the show for dog lovers who 00:00:06.340 --> 00:00:12.000 see dogs not as toys or tools, but wise souls worth our respect and care. 00:00:12.580 --> 00:00:14.559 I'm an Herrmann, and I'm your host. 00:00:15.320 --> 00:00:20.560 I talk to poor some humans, people who do great work for dogs and their people. 00:00:21.099 --> 00:00:23.360 So come and join us for today's conversation. 00:00:25.901 --> 00:00:27.901 Anke: Hello and welcome. 00:00:28.261 --> 00:00:29.671 I'm super excited this morning. 00:00:30.081 --> 00:00:35.171 Um, actually early morning my time for change, and I'm here with 00:00:35.171 --> 00:00:40.661 the lovely Vicky and Joe from the Canine Business Academy, and I can't 00:00:40.691 --> 00:00:42.871 wait to get stuck into that topic. 00:00:43.291 --> 00:00:46.976 So, ladies, Take it away. 00:00:47.016 --> 00:00:49.686 Where in this lovely world are you based? 00:00:49.766 --> 00:00:52.046 And, you know, what's your business? 00:00:52.416 --> 00:00:53.816 I've kind of already given it away. 00:00:55.906 --> 00:01:00.116 Jo: We are in, uh, in England, in the UK, and I would love to say 00:01:00.116 --> 00:01:01.766 it's sunny, but it really is not. 00:01:01.766 --> 00:01:03.916 It's very grey. 00:01:03.916 --> 00:01:06.226 It's trying to be. 00:01:07.086 --> 00:01:08.096 No, not here, it's not. 00:01:10.126 --> 00:01:17.886 And our business is supporting dog professionals to have a business that 00:01:17.886 --> 00:01:21.906 they absolutely love and that loves them back for all the right reasons. 00:01:23.036 --> 00:01:23.766 Anke: I love the sound of that. 00:01:26.256 --> 00:01:28.456 Okay, well, there's so much I want to know about that. 00:01:28.716 --> 00:01:31.546 Um, so, but you're dog trainers as well, aren't you? 00:01:32.276 --> 00:01:33.156 Jo: Yes, we are. 00:01:33.716 --> 00:01:34.426 Yeah, that's right. 00:01:34.466 --> 00:01:39.596 We've been doing dog training for collectively about 25 years, uh, between 00:01:39.596 --> 00:01:43.196 us, so lots of miles on the clock. 00:01:43.556 --> 00:01:46.866 Anke: So are you still, are you still supporting clients or do still people 00:01:46.946 --> 00:01:50.746 come to you like my dog does, whatever, so like you're still working as that or 00:01:50.756 --> 00:01:55.456 have you, fully shifted towards like, okay, uh, we support dog professionals. 00:01:55.456 --> 00:01:58.956 Vicky: In the thick of it still. 00:02:01.036 --> 00:02:06.246 Joe and I had, we met because we had two separate dog training businesses that 00:02:06.256 --> 00:02:08.796 we have now collaborated them together. 00:02:08.846 --> 00:02:09.766 We've merged them together. 00:02:09.766 --> 00:02:10.306 It's one. 00:02:10.636 --> 00:02:15.626 And we had very similar views of the dog industry and we could see 00:02:15.946 --> 00:02:17.656 there were some things that needed. 00:02:17.876 --> 00:02:24.696 Attention, shall we say, and that was our mission, really, is to work together to be 00:02:24.696 --> 00:02:28.376 able to help these dog professionals who are struggling in the ways that they are. 00:02:28.376 --> 00:02:32.046 And yeah, so the dog training business is now one. 00:02:32.486 --> 00:02:35.346 We are doing that alongside Canine Business Academy. 00:02:35.756 --> 00:02:39.856 We are reducing our client base because we all find it very 00:02:39.856 --> 00:02:41.856 difficult to juggle everything. 00:02:42.016 --> 00:02:46.216 But yes, no, we are still in the thick of that dog training at the moment. 00:02:46.621 --> 00:02:47.021 Anke: Hmm. 00:02:47.091 --> 00:02:47.291 Yeah. 00:02:47.291 --> 00:02:50.041 I mean, I was just thinking like, yeah, anybody who's ever transitioned 00:02:50.041 --> 00:02:54.231 or pivoted, like knows there is that period where you just have to do both. 00:02:54.561 --> 00:02:57.271 But the question, you know, where I was curious about was 00:02:57.271 --> 00:03:01.721 like, is the plan to keep to, or is the plan to transition over? 00:03:01.761 --> 00:03:04.141 Because it is hard to keep up. 00:03:04.151 --> 00:03:07.781 I literally saw an email you sent out this morning and you've got a book in the 00:03:07.781 --> 00:03:11.951 making and, you know, and the mastermind, and there are a lot of balls to juggle. 00:03:12.141 --> 00:03:14.121 So which ones are your favorite balls then? 00:03:15.251 --> 00:03:16.818 Ooh, great question. 00:03:16.818 --> 00:03:18.064 Great question. 00:03:18.064 --> 00:03:20.741 I hope nobody takes that out of context. 00:03:20.741 --> 00:03:21.759 That's 00:03:21.759 --> 00:03:22.777 Vicky: Yeah. 00:03:22.777 --> 00:03:26.291 I love it, I love it. 00:03:26.311 --> 00:03:29.001 Well, actually, we were having a conversation yesterday, 00:03:29.001 --> 00:03:30.121 weren't we Jo, about this? 00:03:30.181 --> 00:03:36.391 And how much we, we're putting everything into CBA, as we call it, affectionately. 00:03:36.976 --> 00:03:41.406 And we never thought we'd feel this way about another business 00:03:41.406 --> 00:03:43.686 or another angle of the industry. 00:03:43.906 --> 00:03:49.566 Like our passion is so great for this business that we are, yeah, I 00:03:49.586 --> 00:03:54.186 think we're feeling that trajectory to make this something really huge. 00:03:54.731 --> 00:03:57.011 And we've got these massive goals that we want to be able to hit. 00:03:57.031 --> 00:04:02.681 So I think the dog training will, it is reducing, and that is the aim 00:04:02.691 --> 00:04:07.521 is to still do it, but in a very limited, reduced capacity and let 00:04:07.551 --> 00:04:11.221 the Canine Business Academy kind of just keep growing and growing. 00:04:11.631 --> 00:04:13.431 Anke: Yeah, no, I mean, that does make sense because it 00:04:13.451 --> 00:04:15.621 gives you that unique angle. 00:04:15.631 --> 00:04:20.121 Like, you know, the industry, like, you know, so what is it that 00:04:20.751 --> 00:04:22.781 dog professionals struggle most? 00:04:23.351 --> 00:04:26.111 Like, what's the state they come to you for? 00:04:26.371 --> 00:04:30.691 Like in, you know, like when I go, Oh, what, what's the hardest part of it? 00:04:32.391 --> 00:04:33.561 Jo: There is really, doesn't it? 00:04:33.571 --> 00:04:38.061 We've got people that are either just really early doors of their 00:04:38.251 --> 00:04:44.331 business where they've, they've gone and got a air quote qualification or 00:04:44.331 --> 00:04:48.791 an accreditation with a course, and then they're going right, okay, how 00:04:49.191 --> 00:04:50.581 do I then turn this into a business? 00:04:50.601 --> 00:04:51.691 So we've had a few of those. 00:04:51.761 --> 00:04:56.611 Um, We've had some like training veterans that have been doing it for several 00:04:56.621 --> 00:05:01.941 years and are just feeling really stuck with knowing what to do next. 00:05:01.951 --> 00:05:06.491 Um, feeling like they're not making a living wage, feeling frustrated with the 00:05:06.491 --> 00:05:08.681 clients that they're perhaps working with. 00:05:08.861 --> 00:05:14.204 Um, and then we've got others that are bigger businesses, let's say where 00:05:14.204 --> 00:05:19.981 they've got teams under them and they are in slightly different marketplaces. 00:05:19.981 --> 00:05:20.831 So we've got. 00:05:21.171 --> 00:05:23.501 Borders and daycares we're working with. 00:05:23.501 --> 00:05:24.361 We've got groomers. 00:05:24.731 --> 00:05:28.851 Um, so it's kind of cast that net quite nicely, actually, to cover the 00:05:28.851 --> 00:05:34.841 dog profession, even though we are specifically talking from our experience. 00:05:34.861 --> 00:05:38.911 But because of the role that we have, which is essentially business strategists, 00:05:39.411 --> 00:05:42.311 it can apply to the whole industry and it's the whole industry that we, 00:05:42.311 --> 00:05:43.541 that we love and want to improve. 00:05:44.151 --> 00:05:45.181 Anke: Yeah, no, I love that. 00:05:45.411 --> 00:05:50.126 And I remember the conversation, like your podcast, when we, when we met, I was 00:05:50.126 --> 00:05:56.346 sitting there listening to Andy, like your fabulous guest on the day, talking about 00:05:56.586 --> 00:06:00.456 the challenges and I'm like, well, that's exactly the same that I know in the, in 00:06:00.456 --> 00:06:04.166 the coaching space, you know, the sort of the coaching and trainers and therapists 00:06:04.166 --> 00:06:06.456 like it's exactly the same stuff, right? 00:06:08.716 --> 00:06:13.736 added layer here that there's the dogs involved. 00:06:13.906 --> 00:06:15.466 So it's not just the people. 00:06:15.466 --> 00:06:18.936 So there's also like, well, okay, like how, you know, who's harder to 00:06:18.936 --> 00:06:20.186 deal with the dogs or the people? 00:06:22.816 --> 00:06:23.576 Vicky: Always the people. 00:06:26.376 --> 00:06:26.936 Anke: All the time. 00:06:30.006 --> 00:06:33.746 Yeah, that's kind of like the main difference that it's almost, it's 00:06:33.746 --> 00:06:36.836 almost like when you, like I had my first business was a sewing 00:06:36.836 --> 00:06:40.656 business and sometimes I'd make, um, You know, flamenco dance costumes. 00:06:40.656 --> 00:06:41.276 I'm in Spain. 00:06:41.701 --> 00:06:47.291 And, and so I would, you know, and then I would go and, and make a dress, dresses 00:06:47.291 --> 00:06:48.981 for like a little group of dancers. 00:06:49.021 --> 00:06:51.611 And when they were kids, it's that same situation. 00:06:51.941 --> 00:06:55.361 Like the person actually getting the dress is the child, but the person 00:06:55.361 --> 00:06:57.041 you're dealing with is the parent, right? 00:06:57.081 --> 00:06:58.741 And the teacher of the group. 00:06:58.741 --> 00:07:01.671 So it's an interesting, interesting dynamic. 00:07:01.921 --> 00:07:05.601 So what would you, what would you recommend to somebody who 00:07:05.601 --> 00:07:09.241 says, Oh, you know, I love dogs and I just did the certification. 00:07:09.241 --> 00:07:11.061 I want to turn it into a business. 00:07:11.061 --> 00:07:13.091 Like what's a tip you'd give them? 00:07:14.561 --> 00:07:17.001 Vicky: Well, it's, it's one of those things because 00:07:17.001 --> 00:07:18.291 people get into this industry. 00:07:19.331 --> 00:07:20.211 This reason, don't they? 00:07:20.211 --> 00:07:23.211 It's, it's pull in, it's a passion piece. 00:07:23.581 --> 00:07:28.611 And very often that takes over and, and that's all they can think about is 00:07:28.611 --> 00:07:29.811 that I want to work with these dogs. 00:07:29.811 --> 00:07:35.211 I want to help people, all this stuff, but they forget any kind of plan and 00:07:35.211 --> 00:07:39.671 any kind of roadmap and strategy where the business is going to start and 00:07:39.681 --> 00:07:43.231 where it's going to maybe end up or the journey they're going to go on to 00:07:43.231 --> 00:07:45.571 get to their, their goals or missions. 00:07:46.041 --> 00:07:49.781 And have they even thought about what they want their business to look like, 00:07:49.781 --> 00:07:53.411 have they even thought about who they want to serve, you know, what kind 00:07:53.411 --> 00:07:57.491 of people they are targeting and, you know, what is the purpose of the 00:07:57.491 --> 00:08:00.921 business, what are they trying to achieve, what's their, their mission? 00:08:00.971 --> 00:08:04.361 Because if we don't know that, then it's really hard to base 00:08:04.391 --> 00:08:06.871 the rest on anything really. 00:08:06.891 --> 00:08:11.191 So like the, a lot of the work that we do with people is a lot of pre work. 00:08:11.711 --> 00:08:14.511 And getting people to think about the purpose of the business, the why they're 00:08:14.511 --> 00:08:20.341 doing what they do, where they are and where they want to be and, and just plan 00:08:20.371 --> 00:08:25.851 all of those things and just get all what we call the foundational pillars really 00:08:25.851 --> 00:08:28.351 solid to be able to build the rest on. 00:08:28.621 --> 00:08:32.751 So it can be, I think back to when I first started out and it's the last thing I'd 00:08:32.751 --> 00:08:34.421 be thinking about is this business thing. 00:08:34.421 --> 00:08:36.801 It's like, what, why do you need to think about that? 00:08:36.801 --> 00:08:40.421 It's all the exciting things of starting a business and working with people. 00:08:40.921 --> 00:08:45.561 But it pays off so much if you spend that time and just do that groundwork 00:08:46.071 --> 00:08:51.451 and it just prevents so many problems in the, in the future if you do that right. 00:08:51.471 --> 00:08:56.991 So I think Jo would probably agree that that would be our first piece of advice 00:08:56.991 --> 00:09:00.571 is to sit down and think about all of those things that are really important 00:09:00.571 --> 00:09:06.201 to you and your values, uh, vision, mission, um, and yeah, just get those 00:09:06.231 --> 00:09:08.381 really good and, and really solid. 00:09:08.861 --> 00:09:09.541 Anke: Yeah, I love that. 00:09:09.591 --> 00:09:10.041 I love that. 00:09:10.281 --> 00:09:13.451 I mean, it's like, I, and I think it makes it harder when 00:09:13.451 --> 00:09:15.111 it's your first rodeo, right? 00:09:15.441 --> 00:09:18.551 Because when I moved to Spain in 2004, it's like, Oh, I want to 00:09:18.561 --> 00:09:19.701 make Flamenco costumes, right? 00:09:20.071 --> 00:09:24.621 Uh, well, I was the same, you know, all I thought about was next, like 00:09:24.621 --> 00:09:27.791 what I can find some poor soul will buy a skirt I made, right? 00:09:28.141 --> 00:09:31.231 And you didn't really, and the problem is, I think a lot of people 00:09:31.231 --> 00:09:34.221 like that don't know, you don't know what you don't know, right? 00:09:34.221 --> 00:09:36.981 So you're not, because I'm sort of seeing it now where it's like, when 00:09:36.981 --> 00:09:40.911 you, Like, it's the second vote of you, you know, all these things and you 00:09:40.911 --> 00:09:44.991 kind of know about, you know, you were saying it targeting and positioning and 00:09:45.001 --> 00:09:49.461 like, what problem are you solving for somebody when you first start out with 00:09:49.461 --> 00:09:52.151 this, like, I want to help dogs, like, that's the last thing you think about, 00:09:52.161 --> 00:09:53.751 but you should be thinking about, right? 00:09:54.171 --> 00:09:56.431 So how do you find this hard to, 00:09:58.551 --> 00:10:01.531 I mean, it feels to me, it's like people won't search for 00:10:01.531 --> 00:10:02.741 something they don't know exists. 00:10:03.516 --> 00:10:05.456 Vicky: Yeah, it's a bit like a puppy owner. 00:10:06.326 --> 00:10:10.336 In an ideal world, you want them all to start as soon as they get the puppy 00:10:10.426 --> 00:10:14.776 without any issues having started or anything, but they don't do that. 00:10:14.956 --> 00:10:17.546 So they try and do things on their own for a little bit and then they 00:10:17.546 --> 00:10:19.846 go, Oh my God, it's too overwhelming. 00:10:19.906 --> 00:10:21.046 I can't do it by myself. 00:10:21.366 --> 00:10:25.466 So this is what we typically tend to find, isn't it, Jo, that we get people 00:10:25.476 --> 00:10:27.976 who have tried to do their best. 00:10:27.986 --> 00:10:30.246 And it really is trying to do your best because you just 00:10:30.246 --> 00:10:31.406 don't know anything different. 00:10:31.861 --> 00:10:36.571 And then coming up with all these obstacles and this frustration that 00:10:36.571 --> 00:10:40.361 we talked about at the beginning, the burnout, the tiredness, all 00:10:40.361 --> 00:10:41.931 of that stuff just kicks in. 00:10:42.271 --> 00:10:46.131 Um, and it would be absolutely amazing if we could reach out to people who 00:10:46.311 --> 00:10:50.211 haven't even started yet or are thinking about getting started and getting 00:10:50.211 --> 00:10:52.461 to the source of, of them really. 00:10:52.801 --> 00:10:55.711 Um, so again, that's another one of our missions is to try and, 00:10:56.151 --> 00:10:58.631 yeah, prevent as many people going through what we've been through. 00:10:58.991 --> 00:11:00.651 Both been through as we possibly can. 00:11:01.451 --> 00:11:05.071 Anke: Yeah, no, I think anybody who's, who's turned a passion into 00:11:05.251 --> 00:11:07.891 like, that's the thing for me, that started 20 years ago and it's 00:11:07.891 --> 00:11:09.401 always been about the passion. 00:11:09.981 --> 00:11:13.881 But it comes with that pitfall, like the very same thing that drives you, 00:11:13.911 --> 00:11:18.661 motivates you to actually do something with it is also the thing that stops 00:11:18.751 --> 00:11:20.761 you from being strategic and methodical. 00:11:21.091 --> 00:11:23.051 So yeah, totally makes sense. 00:11:23.321 --> 00:11:24.651 So tell me about the book. 00:11:26.346 --> 00:11:27.906 Jo: It's a labour of love, this is. 00:11:32.926 --> 00:11:41.636 So the book is due to come out in November this year, so November 2024, and it 00:11:41.636 --> 00:11:44.936 is We haven't got a name for it yet. 00:11:44.936 --> 00:11:47.826 Nameless book. 00:11:47.906 --> 00:11:52.346 But the content is, is all about, as, as Vicky alluded to, like 00:11:52.466 --> 00:11:56.746 building these really strong foundational pillars in your business. 00:11:56.756 --> 00:12:01.746 So the, the hope and the purpose of it is that somebody will be 00:12:01.746 --> 00:12:03.876 able to pick it up and go, right. 00:12:03.986 --> 00:12:06.016 If I do these steps. 00:12:06.496 --> 00:12:11.716 Then I'm going to be in a much better place to understand myself and my 00:12:11.716 --> 00:12:16.356 role in the business, like what my business actually looks like, the, the 00:12:16.366 --> 00:12:21.436 type of people that I'm serving, the offers that I am putting out there. 00:12:21.436 --> 00:12:24.726 It's like my whole service piece, whatever that looks like. 00:12:25.306 --> 00:12:32.071 And thinking about it from the customer Journey bit as well, like how are 00:12:32.081 --> 00:12:36.091 they viewing your business and just really getting you to think about all 00:12:36.091 --> 00:12:40.391 of these different pillars that you've potentially not ever considered, or 00:12:40.391 --> 00:12:44.881 if it has been considered, it may have just been a fleeting thought because 00:12:44.881 --> 00:12:48.941 then the day to day gets in and we're like, Oh, I need to bring in some 00:12:48.951 --> 00:12:52.351 money, I just need new clients, I just need this, I just need that, and 00:12:52.371 --> 00:12:54.171 we get caught up in, in that world. 00:12:54.171 --> 00:12:54.411 So. 00:12:54.766 --> 00:12:59.856 This is to hopefully give people space to, to take a little bit of time out, hit 00:12:59.866 --> 00:13:04.986 pause, breathe, and start to implement some of these strategies that we know 00:13:04.986 --> 00:13:06.316 can really make a huge difference. 00:13:06.896 --> 00:13:07.486 Anke: I love that. 00:13:07.516 --> 00:13:07.976 I love that. 00:13:07.976 --> 00:13:10.756 It's kind of like the dog business Bible, right? 00:13:10.756 --> 00:13:11.571 Yeah, 00:13:11.571 --> 00:13:12.386 Vicky: I 00:13:12.386 --> 00:13:13.201 Jo: think, 00:13:13.201 --> 00:13:14.016 Vicky: yeah. 00:13:14.016 --> 00:13:17.506 And actually, it's designed and it's written in such a way where if the 00:13:17.536 --> 00:13:21.856 steps are followed in the order that we put them in, it takes you from 00:13:21.856 --> 00:13:23.256 one to the other really fluidly. 00:13:23.936 --> 00:13:29.376 And it, like Jo said, it's a step by step guide as to, Wherever you are, whether 00:13:29.376 --> 00:13:33.126 you're new, whether you're established, to be able to get to that point where 00:13:33.126 --> 00:13:37.306 you absolutely love your business again and you enjoy everything about it. 00:13:37.646 --> 00:13:40.491 Because really, when you have a business, You should love 00:13:40.491 --> 00:13:41.571 everything about the business. 00:13:41.571 --> 00:13:43.251 There are bits you prefer and bits you don't. 00:13:43.861 --> 00:13:48.621 But ultimately, it should be, like, the whole thing you absolutely love. 00:13:48.661 --> 00:13:49.541 A bit like a person. 00:13:49.741 --> 00:13:52.671 We had an interview with somebody the other day and they used that analogy. 00:13:53.111 --> 00:13:55.221 And ever since, it's really, like, stuck with me. 00:13:55.531 --> 00:13:57.081 And gone, yeah, do you know what? 00:13:57.081 --> 00:13:58.391 Like, it is like a relationship. 00:13:58.541 --> 00:14:01.721 You don't just pick and choose the bits that you accept. 00:14:01.721 --> 00:14:04.111 You kind of have to accept the whole thing, don't you? 00:14:04.486 --> 00:14:08.066 Anke: Yeah, actually there's, there's somebody like, like actually a couple 00:14:08.066 --> 00:14:12.406 of sort of coaches I know, they really talk about like, they, they, they 00:14:12.406 --> 00:14:15.786 go very much sort of tune into their business sort of energetically and they 00:14:15.786 --> 00:14:20.916 literally say, well, I treat it like, like it's got its own, like, they kind 00:14:20.916 --> 00:14:24.346 of like, not like a person, but you know, like its own sort of energetic entity. 00:14:24.346 --> 00:14:27.806 So then they literally have this conversation with their business, right? 00:14:27.806 --> 00:14:31.886 It's this thing, it's this whole thing that you have a relationship with, right? 00:14:31.886 --> 00:14:35.681 I think, and it's kind of like, Well, I have, I don't think I've ever 00:14:35.811 --> 00:14:39.551 talked to my business, but you know, I talked to my dogs, but I haven't 00:14:39.551 --> 00:14:43.431 really talked to my business, but it does make sense to kind of think like, 00:14:43.431 --> 00:14:46.061 okay, it is a relationship, right? 00:14:46.511 --> 00:14:51.771 So, and it's, it's something that is easy to overlook when all you think 00:14:51.781 --> 00:14:53.201 about, I just want to help dogs. 00:14:53.981 --> 00:14:54.881 Vicky: Yeah, absolutely. 00:14:54.881 --> 00:14:59.021 And I think a business for a lot of people is the inconvenience part of it. 00:14:59.361 --> 00:15:01.231 They're like, we just want to work with the dogs. 00:15:01.231 --> 00:15:03.041 We just want to do the thing we're really good at. 00:15:03.081 --> 00:15:04.781 And we totally appreciate that. 00:15:04.791 --> 00:15:05.631 And we understand it. 00:15:05.631 --> 00:15:06.651 And we felt the same. 00:15:07.091 --> 00:15:10.181 But if you get all of these things right, you can love everything. 00:15:10.386 --> 00:15:12.036 every part of it as much. 00:15:12.126 --> 00:15:15.796 And, and it should be enjoyable because at the end of the day we do it for the, 00:15:15.806 --> 00:15:17.646 for the love of everything about it. 00:15:17.906 --> 00:15:19.156 And we've made that choice. 00:15:19.206 --> 00:15:21.206 And so we should own that choice. 00:15:21.446 --> 00:15:21.986 Anke: Absolutely. 00:15:22.216 --> 00:15:26.586 And I think also to, to just, uh, embrace the learning journey, because 00:15:26.606 --> 00:15:30.256 I feel a lot of, I see this, you know, like I'm, I'm a tech girl. 00:15:30.266 --> 00:15:31.616 So it's like, uh, I see it. 00:15:31.616 --> 00:15:35.696 A lot of people come as like, Oh, the tech does my head in and, and, Well, 00:15:35.896 --> 00:15:41.096 most of it comes because it's out of your area of competence, right? 00:15:41.096 --> 00:15:43.596 And nobody enjoys something you're no good at. 00:15:43.886 --> 00:15:48.256 So like part of it is like, yeah, there is some stuff you have to learn 00:15:48.646 --> 00:15:50.086 because you can keep this as a hobby. 00:15:50.086 --> 00:15:52.526 You can help somebody else with their dog as a hobby. 00:15:52.526 --> 00:15:55.346 If you want to turn it into a business, there's going to be some things. 00:15:55.346 --> 00:15:59.676 And as you gain competence, you often enjoy something more. 00:15:59.726 --> 00:16:01.566 Is that, is that something that you see? 00:16:02.656 --> 00:16:03.626 Jo: Yeah, absolutely. 00:16:03.626 --> 00:16:04.906 And I would say that it's. 00:16:04.906 --> 00:16:09.606 It's, it's really interesting when you start looking at other people's 00:16:09.606 --> 00:16:14.826 businesses as well, because you realize how, I don't know, I've certainly, 00:16:14.826 --> 00:16:17.936 it's been like a bit of a learning journey for us as individuals as well 00:16:17.936 --> 00:16:21.356 in going, realize just how much we. 00:16:21.856 --> 00:16:27.086 We do get stuck in on all of these different parts of it and we'd not 00:16:27.086 --> 00:16:30.186 necessarily realized it at the time when we were in the thick of it in the dog 00:16:30.186 --> 00:16:33.796 training business but now we've kind of like applied everything into this 00:16:33.796 --> 00:16:37.646 business we're like oh it's actually gone quite seamlessly because we've got 00:16:37.646 --> 00:16:43.376 some knowledge and we and we know what we're doing more but I think it's it can 00:16:43.376 --> 00:16:50.401 absolutely be a scary thing for people in general to to try something that 00:16:50.401 --> 00:16:52.411 they're not necessarily wanting to do. 00:16:52.421 --> 00:16:56.111 Like, there's still elements that, yeah, like Vicky said, like we're 00:16:56.111 --> 00:16:58.561 not overly keen on doing the tech. 00:16:58.591 --> 00:17:03.951 We can do, we can do the basic bits, but knowing, oh gosh, sorry, I'm drinking 00:17:03.951 --> 00:17:06.301 a massive mug of tea because my voice has gone a bit croaky this morning. 00:17:06.341 --> 00:17:08.771 So, anyone who's watching and you can't see my face when 00:17:08.771 --> 00:17:09.711 I'm drinking, I apologize. 00:17:09.711 --> 00:17:16.876 Um, When you are doing that work for your mission and that, and that purpose of your 00:17:16.876 --> 00:17:24.506 business, you can start to forward project where you want your business to go. 00:17:24.656 --> 00:17:27.776 And you can implement things for the short term. 00:17:27.776 --> 00:17:31.986 So we know that we are going to have, um, we're going to grow this business 00:17:31.986 --> 00:17:34.416 so that it's got a team working in it. 00:17:34.676 --> 00:17:36.116 And we can then start to. 00:17:37.446 --> 00:17:41.456 Divvy up some of the roles and give it to people who have got the specialism 00:17:41.476 --> 00:17:44.696 in that so that it becomes a more efficient part of the business. 00:17:45.016 --> 00:17:48.366 But in these early stages, and again, it totally depends on what type of 00:17:48.366 --> 00:17:49.686 business you want to be running. 00:17:49.856 --> 00:17:54.556 You may never want to have a team, or you may just naturally start growing and then 00:17:54.556 --> 00:17:57.016 go, Oh, I actually need somebody now. 00:17:57.336 --> 00:18:02.116 Um, so I think it's being mindful that your business will grow as a team. 00:18:02.456 --> 00:18:07.056 you do and the more you learn and the more you implement things will change 00:18:07.086 --> 00:18:08.526 and it's okay for it to change as well. 00:18:08.556 --> 00:18:10.826 In fact it's quite exciting when it changes I think. 00:18:12.076 --> 00:18:14.916 Anke: Yeah I think it's it's inevitable and it's wonderful 00:18:15.066 --> 00:18:17.246 because it'd be boring if it didn't. 00:18:17.246 --> 00:18:22.696 I was just thinking like I don't know like if I look back like 20 years 00:18:22.696 --> 00:18:26.676 before oh no I wouldn't want to go back there you know I definitely want 00:18:26.676 --> 00:18:32.036 to you know it's so much it's um yeah and it doesn't always have to be. 00:18:33.046 --> 00:18:34.136 Perfect days every day. 00:18:34.166 --> 00:18:37.556 Like, I think even as the, especially when, when you have these moments, like 00:18:37.556 --> 00:18:39.706 literally just thinking of this email this morning, we're like, Oh, we've 00:18:39.706 --> 00:18:41.066 got this launch coming up and that. 00:18:41.396 --> 00:18:44.346 So it's like those little pressure pot moments. 00:18:44.646 --> 00:18:47.636 You know, I think that's where a lot of insights come through as well. 00:18:47.636 --> 00:18:51.236 When you see it's like, Oh, well actually, you know, time pressure. 00:18:51.236 --> 00:18:52.376 Tell me about time pressure. 00:18:52.376 --> 00:18:54.116 Cause I said, I read something in your email. 00:18:54.126 --> 00:18:55.446 We said, Ooh, we love a bit of a deadline. 00:18:56.096 --> 00:18:59.136 You know, I find it's like when there's time pressure, it's almost 00:18:59.136 --> 00:19:01.456 like priorities become really. 00:19:01.471 --> 00:19:02.251 Clearer. 00:19:02.311 --> 00:19:07.321 Easier than if you're just kind of like, oh, you pick and choose one out randomly. 00:19:07.941 --> 00:19:11.361 Vicky: Yeah, and it's like in that email it, we talked about juggling 00:19:11.361 --> 00:19:12.176 or spinning a lot of plates. 00:19:13.031 --> 00:19:16.921 Like, we are doing that at the moment, but it is strategic. 00:19:17.101 --> 00:19:21.351 It's strategic juggling of balls or strategic spilling of plates. 00:19:21.391 --> 00:19:24.341 It's not sustainable for a long period of time. 00:19:24.671 --> 00:19:27.621 So what we're in at the moment is a lot of stuff. 00:19:28.001 --> 00:19:31.581 Like, we're getting family members and friends being like, My God, 00:19:31.591 --> 00:19:32.881 how much stuff have you got on? 00:19:32.891 --> 00:19:36.941 But because we know there's an end point to it, because we know it isn't forever, 00:19:37.301 --> 00:19:42.906 and if it was, we would absolutely be like, But we can kind of just get 00:19:42.906 --> 00:19:44.406 through it day to day at the moment. 00:19:44.876 --> 00:19:49.886 Um, and so all of these things that we've got coming up are like, 00:19:49.996 --> 00:19:51.386 some things are very imminent. 00:19:51.396 --> 00:19:53.756 So some of those deadlines are going to pass very quickly. 00:19:53.756 --> 00:19:56.476 In fact, the book is going to be today. 00:19:57.376 --> 00:19:58.056 Isn't it, Jo? 00:19:58.056 --> 00:20:01.786 Off with the publisher today. 00:20:01.786 --> 00:20:03.946 Yeah, the final draft is going to go off today. 00:20:03.986 --> 00:20:06.206 So that will be one massive tick off that. 00:20:06.486 --> 00:20:11.606 And so Because we know what we need to do, when we need to do it, and there is 00:20:11.606 --> 00:20:16.396 that light at the end, at the end of the tunnel, that means that it's, it's not 00:20:16.396 --> 00:20:20.746 just this stupid busyness that we're in for a long period of time, which, you 00:20:20.746 --> 00:20:25.496 know, there are people who are in that day to day for like extended periods of 00:20:25.496 --> 00:20:29.666 time, and this is where that burnout can happen, because they have no plan, they 00:20:29.676 --> 00:20:33.506 have no strategy, they have no end point for things, and then they just want to 00:20:33.506 --> 00:20:35.216 give up because they can't do it anymore. 00:20:35.921 --> 00:20:39.491 And it's so sad because this industry is losing people every 00:20:39.491 --> 00:20:41.231 day because of that burnout. 00:20:41.261 --> 00:20:43.891 And because of that, I don't know what else to do. 00:20:43.941 --> 00:20:47.721 I'm trying to like stick pins in things all the time and just firefight. 00:20:47.761 --> 00:20:50.931 And they just have no clue how to, how to deal with it. 00:20:50.941 --> 00:20:54.431 And I guess that's where we come in because this is what we love to help 00:20:54.441 --> 00:20:56.001 people that are in that situation. 00:20:56.441 --> 00:21:00.131 And to make them again, coming back to that love element again, 00:21:00.131 --> 00:21:02.781 we want them to love that business because they started it with love. 00:21:03.021 --> 00:21:04.651 So we want them to get that back again. 00:21:05.216 --> 00:21:05.766 Anke: I love that. 00:21:05.806 --> 00:21:06.356 I love that. 00:21:06.986 --> 00:21:10.546 That's, that's just, yeah, it's such a beautiful space, just 00:21:10.556 --> 00:21:12.146 beautiful place to land the plane. 00:21:12.186 --> 00:21:16.426 So, you know, if anybody, well, not anybody, like a lot of people will 00:21:16.426 --> 00:21:19.056 resonate with that because I, and there's also, it's like, you know what 00:21:19.056 --> 00:21:23.146 I love about this, how leveraged it is for you to, you still help dogs. 00:21:23.546 --> 00:21:28.976 You know, by, by helping the people who help dogs stick out 00:21:28.996 --> 00:21:30.166 and build their businesses. 00:21:30.176 --> 00:21:32.606 So I think it's that leveraged piece of it. 00:21:32.906 --> 00:21:37.106 That it's even if you were to never actually work with dog training clients 00:21:37.106 --> 00:21:39.786 again, you'd still help the dogs, right? 00:21:39.796 --> 00:21:41.206 So I just, just love that. 00:21:41.606 --> 00:21:45.306 So where can people go to find out about you? 00:21:45.306 --> 00:21:48.776 Where can they get in touch, get on your email list, find out what you've got? 00:21:49.376 --> 00:21:58.056 Vicky: So there are a couple of ways actually, if people want 00:21:58.056 --> 00:21:59.536 to have a look at what we do. 00:22:00.116 --> 00:22:02.946 Then have a look at our website caninebusinessacademy. 00:22:03.016 --> 00:22:03.376 com. 00:22:03.666 --> 00:22:07.446 So there's some information on there about obviously more about us and how 00:22:07.456 --> 00:22:09.836 we do things, what we, um, how we work. 00:22:10.106 --> 00:22:12.696 You can subscribe to our mailing list on there. 00:22:13.126 --> 00:22:15.636 And then we've also got a Facebook community group, 00:22:15.636 --> 00:22:16.966 which is really nice actually. 00:22:16.966 --> 00:22:18.526 We're building a really nice group there. 00:22:18.986 --> 00:22:24.166 Um, which if you search on Facebook CBA community, That will come up. 00:22:24.236 --> 00:22:28.616 And so, yeah, if anybody's interested in, again, engaging more with us, we 00:22:28.616 --> 00:22:30.106 do some live trainings in that group. 00:22:30.896 --> 00:22:33.746 Um, you hear about things first in that group as well. 00:22:33.766 --> 00:22:38.706 So yeah, any dog professionals that are just interested in wanting to have more 00:22:38.706 --> 00:22:42.926 of a plan with their business, feeling a bit stuck and want to connect with other, 00:22:43.396 --> 00:22:46.626 um, dog professionals in there, because that's something that we really, really 00:22:46.656 --> 00:22:51.476 promote is that community and connection, which is lacking in the industry. 00:22:52.996 --> 00:22:54.516 Anke: And so important, right? 00:22:54.516 --> 00:22:56.446 Because it's so often that people will. 00:22:56.601 --> 00:22:57.891 I feel they're battling. 00:22:57.911 --> 00:23:02.081 I really saw this when I did my summit in February, and people were 00:23:02.081 --> 00:23:04.861 in the room and they go, Oh my God, I can't believe there's all these 00:23:04.891 --> 00:23:07.111 other people on the same path. 00:23:07.631 --> 00:23:10.311 You know, and there was literally somebody says like, Oh, I've been, you 00:23:10.311 --> 00:23:14.311 know, battling and especially they're all, you know, like fear free, force 00:23:14.311 --> 00:23:18.271 free and they get a lot of slack so they get kind of attacked a lot so they feel 00:23:18.271 --> 00:23:21.401 they, they, they're so passionate about. 00:23:22.371 --> 00:23:27.341 Like, not using any, any, any harmful kind of approaches, and they feel 00:23:27.341 --> 00:23:30.841 they're kind of yelling in a vacuum, they sort of feel it's like just me 00:23:31.151 --> 00:23:33.701 against, like, the wind of everything. 00:23:33.921 --> 00:23:38.611 So all of a sudden they're like, oh my god, like, I'm not the only one and 00:23:38.611 --> 00:23:42.461 that is such a big piece, you know, when you know you're not, you're not alone 00:23:42.461 --> 00:23:44.431 and what you're going through is, like, 00:23:46.841 --> 00:23:48.231 Vicky: And it's a bit like dog owners, isn't it? 00:23:48.231 --> 00:23:50.831 You know, dog owners, when they connect together and they're having the same 00:23:50.831 --> 00:23:53.551 problems, it's like, Oh my God, I'm not the only person going through. 00:23:53.941 --> 00:23:54.261 Yeah. 00:23:54.401 --> 00:23:55.901 It makes such a difference. 00:23:56.431 --> 00:23:58.811 And of course the other thing is our podcast. 00:23:59.111 --> 00:24:03.021 So we've got our podcast, Let's Talk Dog Business, um, which we 00:24:03.021 --> 00:24:06.391 have lots of episodes with just Jo and I chatting about, you know, all 00:24:06.391 --> 00:24:09.271 sorts of things, but we have lots of amazing guests on there as well. 00:24:09.891 --> 00:24:15.571 So we've got some, yeah, very well known dog trainers, um, and business 00:24:15.581 --> 00:24:19.491 professionals and like all people from all walks of life, actually, because 00:24:19.491 --> 00:24:22.211 there were lots of different angles that we come at from that podcast. 00:24:22.211 --> 00:24:25.251 So yeah, if people want to learn more about us, that's probably the best way 00:24:25.261 --> 00:24:29.151 because we're just on there chatting and, um, giving lots of, um, yeah, 00:24:29.241 --> 00:24:31.301 tips and ideas and information away. 00:24:31.301 --> 00:24:31.841 So, yeah. 00:24:32.386 --> 00:24:32.796 Love that. 00:24:32.866 --> 00:24:33.246 Love that. 00:24:33.366 --> 00:24:33.446 Well, 00:24:33.446 --> 00:24:34.466 Anke: thank you so much. 00:24:34.726 --> 00:24:38.436 This has been delightful and, um, yeah, let's just all help 00:24:38.436 --> 00:24:39.496 dogs and their people, right? 00:24:39.586 --> 00:24:41.206 So thanks so much for coming. 00:24:41.746 --> 00:24:42.556 Thanks for having us. 00:24:44.977 --> 00:24:46.207 Thanks so much for listening. 00:24:46.727 --> 00:24:51.027 If you enjoyed the episode, don't forget to subscribe, and leave a review so 00:24:51.127 --> 00:24:52.907 other dog lovers can find the show. 00:24:53.697 --> 00:24:57.187 If you haven't already, head over to soul touched by dogs. 00:24:57.617 --> 00:25:03.187 com and sign up for weekly doggy cuteness tips, recommendations, and personal 00:25:03.287 --> 00:25:05.657 stories to warm your dog loving heart. 00:25:05.657 --> 00:25:09.387 And if you know a pawsome human you think I should interview, 00:25:09.807 --> 00:25:10.947 I'd love an introduction. 00:25:11.427 --> 00:25:13.257 Email me at Anke. 00:25:13.527 --> 00:25:17.762 That's A N k E at Soul touched by dogs.com.