Conversion Tracking Playbook

Chase Clymer, Host of the Honest eCommerce Podcast and co-founder of Electric Eye joins Brad Redding, Founder & CEO @ Elevar to do a deep dive on conversion rate optimization. Topics discussed are the # 1 system Chase thinks brands should focus on building first, founder vs outsourcing product-market fit, blending qualitative CRO data with quantitative data, optimizing content pages through unique lead opt-ins, biggest CRO wins and failures.

Show Notes

Chase Clymer, Host of the Honest eCommerce Podcast and co-founder of Electric Eye (Connect on Twitter) joins Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) to do a deep dive on conversion rate optimization. Some of the topics discussed:
  • # 1 system Chase thinks brands should focus on building first
  • Founder vs outsourcing product-market fit
  • Approach to blending qualitative (surveys, heatmaps etc) with quantitative data
  • Do you have enough revenue to test and is it worth it?
  • Optimizing content pages through unique lead opt-ins
  • Creative optimization
  • Biggest CRO wins and failures 
We hope you enjoy!

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We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
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Links Referenced:

Electric Eye

Honest Commerce Podcast

Rightmessage

A/B Test Significance Calculator by VWO


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And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

What is Conversion Tracking Playbook?

Accelerate your eCommerce growth and become an analytics and tracking expert. Join Elevar's Founder & CEO, Brad Redding, as he discusses how to address data collection issues that D2C brands face today. Plus you'll learn real world examples of transforming data into insights to help your business grow faster.