In this episode of The Responsive Lab, Carly and Scott sit down with Dave Raley, Founder of the Center for Sustainable Giving. Dave spent 18 years in fundraising and marketing before founding the Center, driven by a belief that sustainable, recurring funding should be accessible to every nonprofit, not just the largest ones.
You'll hear about:
• Why a flat recurring giving program is often a visibility problem, not a donor problem, and what to look at first
• How the first 30 days after a first gift is the most important window to invite donors into recurring giving
• Why an invitation to recurring giving is really an invitation to donor identity, and how that reframe changes your messaging approach
• Specific ways to upgrade recurring donors beyond just asking for a higher dollar amount, including gift type, additional appeals, and legacy conversations
• How to make recurring donors feel genuinely recognized without a large budget or a complicated new workflow
• Where nonprofit fundraising technology is furthest behind the subscription economy, and what closing that gap actually looks like
Links from the episode:
* Connect with Dave on LinkedIn:
https://www.linkedin.com/in/draley/* Learn more about the Center for Sustainable Giving:
https://www.sustainablegiving.org/* Download the Sustainable Giving Growth Blueprint:
https://www.sustainablegiving.org/blueprint* See the Recurring Giving Upgrade feature in Virtuous Raise:
Recurring Upgrades With One Link
Looking for technology that helps you build deeper donor relationships with less work from your team? Learn more at
virtuous.org.