WEBVTT

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Raphaël: Hey, and welcome back to
our series on EC's methodology.

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Last time we talked about automation
and your deployment processes.

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Today, we'll talk about
communicating with your users.

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Sometimes it's about confirming an
email address, other times it's about

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a notification and yet other times it's
about sending users onboarding messages.

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Unfortunately, sometimes it's also
about asking users who've dropped off.

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Why they aren't using
your product anymore.

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Communication takes many forms,
but with digital products,

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the most common one is email.

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So one of the first things you'll probably
need to do, if you're going to communicate

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through email is set up, what's
called an SMTP provider like SendGrid.

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SMTP stands for simple
mail transfer protocol.

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Remember how we talked
about domains previously.

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Your users are going to expect to
see your domain in the, from email

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address when they receive a password
reset or email confirmation, or

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even just a notification email.

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SMTP providers like SendGrid,
MailJet, and others will allow you to

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connect your domain to their service
so that when your users receive an

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email from your platform, their mail
client, like Gmail can authenticate

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that it's actually coming from you.

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You can use tools like SendGrid
right out of the box with your code.

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But for a lot of stuff, we find it's
more powerful and convenient to use event

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driven tools that tie into your analytics.

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We recommend using tools like segment.com
to unify your customer data across the

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different parts of your application.

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And using it to leverage tools like
Intercom or customer.io to reach your

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users at the right point in their journey.

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Using tools like that will also
let you communicate through other

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channels, like SMS or in-app and more.

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If you'd like to learn more about how
to build an app, we've put together

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a free PDF that outlines our process.

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We're also curious to learn more about
how you communicate with your customers.

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Let us know in the comments.

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And follow us.

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If you want to keep up with this
series, we've got a lot more to share.

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We're constantly updating our process.

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As we learn more from ourselves,
our partners and our community.

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If you think we could work together,
we'd love to hear from you and see if we

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can help you out with your next project.

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Thanks and see you next time.