P is for Profit

On this week’s episode of P is for Profit, we speak with sales expert, Connie Whitman. Connie is the CEO of Whitman and Associates, and is known for her high-energy, passionate, and enthusiastic approach to teaching and coaching. She aims to help business owners and sales teams build powerhouse organizations to achieve their most outrageous goals.

Show Notes

On this week’s episode of P is for Profit, we speak with sales expert, Connie Whitman. Connie is the CEO of Whitman and Associates, and is known for her high-energy, passionate, and enthusiastic approach to teaching and coaching. She aims to help business owners and sales teams build powerhouse organizations to achieve their most outrageous goals.

“You could be a great athlete, but that doesn't mean you should be coaching your team. One thing that I see with business owners is they're really good at creating their product or service, the innovation of it, but maybe sometimes they shouldn't be selling it; they get into the weeds too much. They talk about the details of whatever the product or service can do, but it's not about the product, or you and your business, it's always about the client,” says Connie.

We chat about Connie’s entrepreneurial journey, as well as:

  • Ensuring that your sales team is not only capable but also willing to sell

  • Her book, ESP - Easy Sales Process

  • Her seven steps to sales success

  • Building an effective referral network with integrity 

  • And more

What is P is for Profit?

Small business is crazy competitive and too often profits are razor-thin. However, some people are bringing home big, bankable profits. Adam Lean, small business veteran and founder of TheCFOProject.com interviews top small business experts to uncover the secrets to building a profit-focused company. Along the way, he'll break down all the complex finance stuff and make it simple and easy to understand so you can be a better business owner and own a more profitable business. Watch the on-demand video seminar: "Why Your Small Business Might Not Be as Profitable as it Should Be" at theCFOproject.com/video.