Paris Talks Marketing

We're excited to share our first rebranded podcast episode with you! 🎙️

In our first theme, First-Party Data in Marketing, with AnnMarie and Matt, we discuss the importance of collecting and using first-party data (1PD) to improve your marketing efforts.

👉 AnnMarie Wills is the Co-Founder and CEO of Leverage Lab, a 1PD consultancy specializing in CDP (customer data platform) technology. 

She believes that we are living in a critical evolutionary period, where embracing 1PD to create customer centricity not only drives improved business outcomes but creates true authentic brand relationships. It's the 1PD revolution, and AnnMarie is here for it!

👉 Matt Parisi is the Director of Product Marketing at Tealium, which is one of the original SaaS vendors offering a CDP (customer data platform) for managing first-party data.

Prior to Telium, Matt was a digital marketing strategist for marketing agencies and other SaaS businesses. 

Join us on our rebranded podcast as we dive into the 1PD revolution with AnnMarie and Matt. 

🔥 With a new format and different themes, each episode provides a well-rounded perspective that includes our host's own insights. Don't miss out on the first season of our podcast!

And stay tuned for part two, where we discuss one of the benefits of 1PD: using it to predict customer lifetime value! ⏳


Chapters:

00:00 Intro
03:10 The Cookiepocalypse
05:29 What SaaS businesses must know about first-party data
07:39 DMP (data management platform) vs. CDP (customer data platform)
10:50 How a CDP can work alongside a data warehouse
14:39 Benefits of a CDP
19:47 The 3 steps to first-party data strategy transformation: Data Aggregation, Data Segmentation & Data Activation
29:47 Tealium use cases of first-party data & CDP with clients
36:01 How to get value from a CDP and first-party data
44:48 Episode wrap-up

Creators and Guests

Host
Paris Childress
Founder & CEO of Hop Online, Performance Marketing Agency | Ex-Googler
Producer
Desislava Arnaudova
Podcast Marketing Operations Manager | Marketing Specialist of Hop Online

What is Paris Talks Marketing?

Cybersecurity & MSSP Growth, Unlocked.

We’re the performance-marketing team that helps cybersecurity firms and MSSPs capture demand, fill pipelines, and pile on predictable MRR. As a Google Ads Premier Partner and a Moz-recommended SEO agency, we blend paid media precision with search authority to dominate the buyer journey end-to-end.

Why us?
• Transparency first. You see every task, test, and metric in real time via ClickUp—no smoke, no mirrors.
• Agility at scale. AI-powered workflows slash busywork and surface insights faster, so campaigns evolve at the speed of threats.
• True partnership. We’re not vendors—we’re an extension of your growth team, and our case-study portfolio proves it.

Whether you need razor-sharp PPC, technical SEO, conversion-obsessed CRO, or demand-fueling content, we build the mix that moves the needle for cyber and MSSP markets.

Ready to outpace the competition? Drop us a message and let’s get rolling.