The Pub Way: A Podcast for Publishers | Ep. 2: Building the Perfect Contextual Strategy with Brett Goverman, Penske Media Corporation

In this episode of The Pub Way Podcast, our host's Tina & Mike sit down with Brett Goverman (Associate VP, Data Strategy at Penske Media Corporation) to discuss how to build the perfect contextual strategy. 

During the conversation, they discussed:

- Sentiment targeting vs suitability an how to properly evaluate it.

- The role of AI in improving ad targeting and audience segmentation.

- The importance of consumer data privacy.

What is The Pub Way: A Podcast for Publishers ?

The Pub Way Podcast explores the world of digital advertising, focusing on essential topics like consumer data privacy, revenue strategies, audience diversity, and the innovative approaches publishers use to deliver more relevant ads. Join us as we take a deep dive into the supply side of the adtech industry, exploring how publishers and advertisers navigate the ever-evolving landscape of digital advertising.