How This Vertical SaaS Hit $50/Month Pricing and Zero Churn in Gas Stations

How This Vertical SaaS Hit $50/Month Pricing and Zero Churn in Gas Stations Most B2B SaaS founders think they need a VP of Marketing by $5M ARR. This fractional CMO proves you can scale faster without one. Featuring Kathleen Booth, fractional CMO and founder of Traject — who's helped 20+ SaaS companies break through growth plateaus using demand generation strategies that don't require full-time marketing executives. Jean-Michel and Kathleen reveal why hiring too early kills SaaS growth velocity, the exact fractional leadership model that cuts marketing costs by 60% while doubling pipeline, and how founders can build scalable demand generation systems before they're ready for a full marketing team. 🎯 Why hiring a VP Marketing before $5M ARR usually backfires 💰 Fractional CMO model cuts marketing spend 60% vs full-time hire 📊 The founder-led content strategy that generated $2M pipeline 🔄 How to structure fractional leadership for maximum impact 📈 Demand generation playbook for pre-$5M SaaS companies ⏱️ 00:00 When SaaS founders hire marketing executives too early 04:20 The fractional CMO business model breakdown 09:15 Building demand generation without a marketing team 15:30 Founder-led content that drives enterprise pipeline 21:45 Structuring fractional leadership agreements 26:10 Common mistakes hiring fractional vs full-time marketing 🔥 Ready to add $1M in new revenue to your B2B company this year? Apply to Scale 👉 https://www.rapidproductgrowth.com 🔗 Website: https://www.rapidproductgrowth.com 🔗 Jean-Michel on LinkedIn: https://www.linkedin.com/in/jeanmichelthink/ 🔗 Kathleen Booth on LinkedIn: https://www.linkedin.com/in/kathleenbooth/ 🔗 Traject: https://www.traject.com #SaaS #FractionalCMO #B2BMarketing #RapidProductGrowth #DemandGeneration

What is Product Growth Stories?

Want to scale your SaaS to the next level? Here's the exact playbook from founders who've done it.

Product Scale Stories helps B2B SaaS founders and CEOs break through growth plateaus and scale past $5M ARR. Each episode features real conversations with founders who've successfully scaled their companies, sharing the exact strategies, pivots, and lessons that drove their growth.

Hosted by Jean-Michel Moreau, CEO of Rapid Product Growth, a growth expert with 20+ years of experience in tech and SaaS companies. He helps founders scale using the Massive Feedback Method - a scientific approach to sustainable growth without burning cash on failed hires or ineffective agency relationships.

Subscribe for actionable insights on:
🚀 Breaking through revenue plateaus
🔬 Scientific approach to user acquisition
⚡ Growth engineering systems
📈 Market optimization strategies
💡 Founder scaling stories

Book a call with us http://freegrowthsession.com to implement these strategies in your business.