LeadingLane Podcast

In this episode, we break down everything real estate agents need to know about making open houses actually work. We share our best tactics — from reverse-searching your CRM to invite warm leads, to reframing door knocking as a neighborhood party invitation. We talk about creative approaches like ice cream socials and weekday evening slots, what to bring (and what to leave behind), and why the real magic happens in your follow-up after the event. Whether you're new to the business or a seasoned agent who's fallen off the open house train, we lay out a complete playbook to turn every open house into a lead generation machine.

Creators and Guests

Host
Ashley Fredrick
Entrepreneur, Real Estate Broker/Owner
Host
Steven L. Burch
CEO, Entrepreneur, Founder of LeadingLane, Real Estate Broker/Owner

What is LeadingLane Podcast?

Welcome to LeadingLane, the go-to podcast for aspiring and seasoned real estate professionals! Hosted by Steven L. Burch and Ashley Fredrick, two seasoned brokers with a flair for the industry, this show delves into the core of what makes real estate tick. Each episode is a journey through essential topics like mastering time management, unraveling the complexities of real estate finances, and sharing authentic experiences from the field. Get valuable tips and tricks, whether you're a newbie or a pro. This podcast is your key to thriving in real estate.