How Music Charts

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Summary

“Scooter Braun's Ithaca Holdings Acquires Scott Borchetta's Big Machine Label Group” is what Sunday’s official press release reads, we’ll take a look at a sample of Swift’s data while on Big Machine and on Republic Records.... chartmetric.com @chartmetric #chartmetric #chartmetric #musicanalysis #musicbusiness #taylorswift #scooterbraun

Show Notes


  • Highlights  
    • “Scooter Braun's Ithaca Holdings Acquires Scott Borchetta's Big Machine Label Group” is what Sunday’s official press release reads, we’ll take a look at a sample of Swift’s data while on Big Machine and on Republic Records
  • Mission   
    • Good morning, it’s Jason here at Chartmetric with your 3-minute Data Dump where we upload charts, artists and playlists into your brain so you can stay up on the latest in the music data world.
  • Date
    • This is your Data Dump for Tuesday, July 2nd, 2019.
  • Taylor Swift: Before and After Big Machine
    • The music business’ latest media frenzy revolves around a music mogul acquiring a top music star’s catalog.
      • This is reminiscent of how in 1985, the late King of Pop, Michael Jackson, acquired the Beatles’ catalog of song copyrights, after receiving advice from Paul McCartney himself that music publishing was a great business to get into.
    • Current music executive Scooter Braun and his Ithaca Holdings media company purchased Nashville-based Big Machine Label Group, Taylor Swift’s former label,  for lots of money. This was announced over the weekend.
      • Big Machine’s assets include Swift’s catalog up through 2017’s “Reputation”.
      • She signed to UMG’s Republic Records in 2018, and now owns her own future masters starting with the album “Lover”.
    • While we don’t have data on the controversy, we can look at two tracks: one from Swift’s Big Machine era, and one from her Republic Records era.
    • The former is “Look What You Made Me Do” from 2017’s “Reputation” album while the latter is the first single from the 2019 album “Lover,” “You Need to Calm Down”.
    • Big Machine-owned “Look What You Made Me Do”
      • ...was released almost two years ago in August 2017.
      • Currently at a 75 out of 100 Spotify Popularity Index (or SPI), it was at 91 SPI in Nov 2018.
      • The track is on 1.6K Spotify playlists, 17 of them editorial including the This Is: Taylor Swift playlist....
      • ...while it also has a current spot on 77 Apple Music playlists and 27 Amazon playlists, all editorial for the latter case.
    • In her Republic-era, “You Need to Calm Down”
      • ...was released just two weeks ago in June 2019.
      • Currently at 92 SPI, it’s on less total Spotify playlists at 1.1K, but is on more editorial at 94, which makes sense since it’s relatively a brand new release.
      • It’s on almost three times as many Apple Music playlists at 202, and 3.5x as many Amazon playlists at 98.
    • So is it fair to say that the Republic era is “better”? Not necessarily- again, it’s just a newer track and her Big Machine track was in the middle of her 2014-2018 Spotify absence, limiting a big part of her data profile.
      • But what this kind of side-by-side track comparison CAN do is help you evaluate how well tracks do under different promotional strategies, label teams or simply with different types of music.
      • Hope it’s useful.
Outro
  • That’s it for your Daily Data Dump for Tuesday, July 2nd, 2019. This is Jason from Chartmetric.
  • Free accounts are at chartmetric.com
  • And article links and show notes are at: podcast.chartmetric.com
  • Happy Tuesday, and we’ll see you tomorrow!

What is How Music Charts?

How Music Charts is the second season of Chartmetric's music industry + data podcast!

Season 1: "Your Music Data Dump" was 107 episodes of 3-minute, current event-focused episodes involving music data.
Season 2: "How Music Charts" is long-form & interview-driven with music industry guests focused on music & data today.

Email us at social@chartmetric.com
Chartmetric is on Twitter, LinkedIn, Facebook, Instagram (@chartmetric)
Free accounts are available at chartmetric.com
Article links and show notes are at: podcast.chartmetric.com

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