ITC's sin good is now fuelling the reversal in its fortunes

ITC's stock had been lagging for years. Many institutional investors stayed away from ITC because the company's shares are considered sin stocks. 

The company, meanwhile, has avoided acknowledging the importance of cigarettes, its mainstay business, in its communications.

But over the last year, the ITC stock has made a dramatic comeback. Suddenly, investors can't get enough of the company.

What changed?

Tune in to find out.

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