Jonas Tåhlin leads Moët Hennessy's global spirits business, overseeing prestigious Maisons such as Belvedere Vodka, Glenmorangie and Ardbeg single malt whiskies, and Volcan de mi Tierra Tequila. He also spearheaded the joint venture with Beyoncé Knowles-Carter to launch SirDavis American whisky. Jonas joins Scott Kerr to discuss how Moët Hennessy is attacking the challenging spirits market, teaming up with Harrison Ford for Glenmorangie's new global campaign, Ardbeg veering off the whisky marketing playbook with a sci-fi graphic novel for whisky fans, working with Beyoncé to bring her SirDavis whisky project to life, and keeping its ultra-premium vodka and tequila brands vibrant in a polarized market. Plus: How Moët Hennessy is integrating into the LVMH x F1 racing partnership.
Featuring: Jonas Tåhlin, President of Spirits Brands at Moët Hennessy (lvmh.com/en/our-maisons/wines-spirits)
Host: Scott Kerr, Founder & President of Silvertone Consulting
About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.
Stay Connected: scott@silvertoneconsulting.com
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What is The Luxury Item with Scott Kerr?
Host Scott Kerr gives you the in-depth, unfiltered interviews with leaders of the world's most influential luxury brands. Kerr chats with the biggest names in the luxury business, from CEOs and C-suite executives to creative directors and fashion designers, about the forces redefining the sector: from customer expectations and brand relevance to new approaches in creativity, operations, AI and growth strategy.
Want to get in touch? Email us, scott@silvertoneconsulting.com