Chief Influencer®

Gary Jacobs, widely known as The Zen Lobbyist, to explore how mindfulness and authenticity can fundamentally reshape influence in Washington. Drawing from decades of experience in health policy, government relations, and organizational leadership, Gary shares his journey from early-career advocate to a leader who grounds his work in stillness, compassion, and gratitude. He recounts the personal health challenges, including anxiety, panic attacks, and even a stroke, that forced him to slow down, reevaluate his identity, and adopt mindful practices that now guide both his life and his approach to influence. Through stories of policymaking, personal transformation, and professional reinvention, Gary illustrates how bringing humanity back into advocacy creates deeper trust and more effective impact.

Gary also reflects on major milestones in modern healthcare, from the rise of HMOs to Medicare Advantage to value-based care, and what he learned from being inside some of the most consequential policy moments of the last several decades. He explains why relationship-building, not pressure or transactions, sits at the heart of sustainable influence, and why democratizing access to information is the next frontier of advocacy. Together, Gary and Anthony explore how leaders can foster connection in an increasingly tech-driven, high-pressure environment and why influence today requires not only strategic skill, but emotional intelligence, self-awareness, and a willingness to lead with empathy.


Takeaways:
  • Start every day with stillness to set your strategy: Gary begins each morning with meditation and yoga, using stillness as the foundation for clarity before stepping into chaotic policy environments.
  • Lead with compassion to build authentic, long-term relationships: Gary emphasizes that empathy—not pressure or transactions—is what creates trust with policymakers and partners.
  • Practice gratitude consistently to renew energy and prevent burnout: Expressing appreciation strengthens relationships, grounds your leadership, and maintains resilience in high-stress fields.
  • Redefine influence as education, not persuasion: Rather than selling a point of view, Gary focuses on educating members of Congress with honesty, transparency, and real-world context.
  • Abandon rigid scripts and prepare to respond in the moment: After a transformative yoga retreat, Gary stopped scripting meetings and shifted to more authentic, adaptive conversations.
  • Invest in relationships beyond positional power: Washington’s hierarchy is temporary—what endures is how people experience you as a human being, not the title you hold.
  • Advocate for democratized, accessible information: Gary believes modern influence includes helping people navigate complex issues using real-time tools—podcasts, digital platforms, and transparent communication.

Quote of the Show:
  • “Compassion is influence. When you lead with empathy, people listen differently.”

Links:

Creators and Guests

Host
Anthony Shop
Anthony Shop believes in the power of people-centered branding and marketing to create a bright future. He chairs the National Digital Roundtable, the premier convener of digital innovators, leaders and policy shapers. Anthony also is the Co-Founder and Chief Strategy Officer of Social Driver, a digital services firm that helps companies and non-profits establish winning strategies with social media, websites, creative, and advertising. An enthusiastic presenter and teacher, he has led executive-level training for Amazon, PepsiCo, NASA, The British Embassy and the Bipartisan Policy Center. He has been recognized as an “OUTstanding LGBT Role Model” by The Financial Times, “40 Under 40” by The Washington Business Journal, and Business Leader of the Year by the DC Chamber of Commerce. A former newspaper reporter, Anthony was the first new media professional elected to the National Press Club’s Board of Governors. He currently serves on the boards of Leadership Greater Washington and LearnServe International. He earned his MBA from The George Washington University School of Business, where he teaches as an adjunct lecturer.
Producer
Amanda Goyette
Producer
Robert Krueger
Robert is an Executive Director for The Communications Board, an organization with the mission of providing high-quality professional development for every communicator in every location. He is also the Global Lead for Partnership Communications at Gensler, the world’s largest architecture and design firm. Prior to his current role, he performed executive and CEO communications for Gensler, and was the senior director of public relations and social media at the Urban Land Institute. He obtained an MA in Communications and an MA in History from George Mason University. He did his undergraduate studies at the University of Missouri-Columbia. In addition, Robert has taught communications at universities including George Mason University, West Virginia University, and the University of Florida. Robert currently serves as Immediate-Past President for the Public Relations Society of America’s National Capital Chapter (PRSA-NCC) -- the nonprofit’s largest chapter.

What is Chief Influencer®?

Washington is the Center of Influence - in the U.S. and arguably the world. Chief Influencer® spotlights leaders who have figured out how to break through in today’s fragmented and noisy world. Social Driver teamed up with The George Washington University College of Professional Studies and The Communications Board to recognize these leaders as Chief Influencers and highlight how they inspire and influence others.