Live In The Feast

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Today’s co-host is Mor Cohen. Mor is a branding and web designer and teaches people how to build better client relationships. Mor is the founder of FlixFrame, a web design agency for small businesses and entrepreneurs.

Show Notes

Today’s co-host is Mor Cohen. Mor is a branding and web designer and teaches people how to build better client relationships. Mor is the founder of FlixFrame, a web design agency for small businesses and entrepreneurs.

Mor started out as a graphic designer during the “IPO Golden Era”, so to speak, and did a lot of pitch decks for clients who were trying to raise venture capital. Early on in her career, she realized that her value didn’t come from the number of pages or slides she designed, but in her ability to solve a problem for her clients.

These early insights allowed her to avoid the trap of pricing her services by quantity, and base it instead on the value she was delivering. But that wasn’t the only pricing trap she ran into. Mor found herself in a rut early on because of “how” she talked about pricing. By delaying the budget conversation, she would end up wasting a lot of time in meetings and developing proposals, only to have clients walk away when they couldn’t afford her prices. That realization pushed her to learn more about her clients upfront, and talk about pricing before moving forward.

Mor firmly believes that we’re not just designers or developers or digital marketers, we have to understand business, marketing, social media, SEO, etc. You can’t just put yourself in a corner as one thing and ignore the rest. It doesn’t work like that.

This episode goes deep on how and why you should talk to your clients about pricing. We also get into how confidence plays a critical role in getting clients to trust you and pay your rates.

"This is not about the tools. This is about the whole answer we are giving people. Clients don’t really care what plugins you have on your site. All they need to know is where they want to go and what problems do they have on their end with their own clients that I can help them solve.” ~ Mor Cohen

In this episode Mor talked about:
  • The “aha” moment that allowed her to pivot to where she is today.
  • The reason and the why around pricing something that may not take a lot of time to complete.
  • How clients perceive your pricing, and pitfalls to avoid.

Main Takeaways
  • Clients don’t care about the tools, tech, or the education. They want a solution. Show them that you can provide that solution and you will be in business.
  • Not addressing the issue of money (the budget for the project) just wastes everyone’s time.
  • Pricing has nothing to do with how much time something requires, but the value it delivers and the years of experience wrapped up in that task.
  • Clients are more willing to pay your price when you show that you have the confidence to complete the task and have expertise in the field. As soon as you start to lose confidence, your client will begin to micromanage and question your pricing.

Important Mentions in this Episode

What is Live In The Feast?

Live In The Feast is a seasonal podcast for developers and designers looking to discover their niche to build recurring revenue. So that they can live the life that they want and ultimately reach the goals of why they started their own business in the first place. Each season will be a theme specific to your business. And each episode features a guest who's been there before and achieved success. You'll get actionable takeaways for you to implement in your business immediately after each show. No fluff, no pie in the sky dreaming, this is real-life examples and takeaways for you.