Building Jam

Getting builders together has become a core part of what we do at Jam- with events for our community now happening 3-4 times a month. The truth is it hasn’t always been clear we should do this, especially as a remote team with users all over the world (150+ countries 🤯). This week, we share the story behind our approach to events and building community as a startup.

(1:14) Why did we start hosting events at Jam?
(4:45) Our first in-person user meetup
(7:42) The nerves behind hosting our first event
(10:07) How to predict your event’s attendance rate
(12:55) Our biggest challenge with hosting events today
(15:10) The story behind our first AI demo night
(16:45) How we find demos for Jam events
(18:24) How to host your first event
(22:00) Doing community marketing without a community forum
(23:00) Why building Slack/Discord communities is difficult for saas products
(24:45) Hot take- Don’t oversell your product to your community
(27:55) What is the Jam community right now?
(29:10) Spicy topic- Measuring event ROI
(35:46) Our challenges this week

What is Building Jam?

A podcast about what it’s really like to build Jam.dev, week by week. No fluff, just real conversations on upcoming features and startup moments. New episodes every Friday.