Getting builders together has become a core part of what we do at Jam- with events for our community now happening 3-4 times a month. The truth is it hasn’t always been clear we should do this, especially as a remote team with users all over the world (150+ countries 🤯). This week, we share the story behind our approach to events and building community as a startup.
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1:14) Why did we start hosting events at Jam?
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4:45) Our first in-person user meetup
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7:42) The nerves behind hosting our first event
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10:07) How to predict your event’s attendance rate
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12:55) Our biggest challenge with hosting events today
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15:10) The story behind our first AI demo night
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16:45) How we find demos for Jam events
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18:24) How to host your first event
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22:00) Doing community marketing without a community forum
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23:00) Why building Slack/Discord communities is difficult for saas products
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24:45) Hot take- Don’t oversell your product to your community
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27:55) What is the Jam community right now?
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29:10) Spicy topic- Measuring event ROI
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35:46) Our challenges this week