1 00:00:00,320 --> 00:00:02,240 Carol Cox: Here. What happens when purposeful 2 00:00:02,240 --> 00:00:03,960 storytelling meets clear, 3 00:00:03,960 --> 00:00:05,440 actionable frameworks? 4 00:00:05,440 --> 00:00:07,560 As you listen in to two of our recent 5 00:00:07,560 --> 00:00:09,480 graduates of our Thought Leader Academy 6 00:00:09,520 --> 00:00:12,440 deliver their signature talks on this episode 7 00:00:12,440 --> 00:00:14,360 of the Speaking Your Brand podcast. 8 00:00:16,920 --> 00:00:19,440 More and more women are making an impact by 9 00:00:19,440 --> 00:00:22,160 starting businesses, running for office and 10 00:00:22,160 --> 00:00:24,120 speaking up for what matters. 11 00:00:24,440 --> 00:00:27,200 With my background as a TV political analyst, 12 00:00:27,240 --> 00:00:28,840 entrepreneur, and speaker, 13 00:00:29,040 --> 00:00:31,760 I interview and coach purpose driven women to 14 00:00:31,840 --> 00:00:34,360 shape their brands, grow their companies, 15 00:00:34,360 --> 00:00:37,200 and become recognized as influencers in their 16 00:00:37,200 --> 00:00:40,360 field. This is speaking your brand, 17 00:00:40,360 --> 00:00:42,800 your place to learn how to persuasively 18 00:00:42,800 --> 00:00:46,040 communicate your message to your audience. 19 00:00:47,880 --> 00:00:49,760 Hi there and welcome to backstage with 20 00:00:49,760 --> 00:00:51,480 Speaking Your Brand. I'm your host, 21 00:00:51,480 --> 00:00:55,120 Carol Cox. Today we have two of our current 22 00:00:55,160 --> 00:00:56,880 Thought Leader Academy clients who are 23 00:00:56,880 --> 00:00:59,200 actually graduating next week. 24 00:00:59,200 --> 00:01:01,850 They will have been with us for eight weeks 25 00:01:01,850 --> 00:01:04,050 working on their signature talks, 26 00:01:04,050 --> 00:01:05,810 their thought leadership messages, 27 00:01:05,970 --> 00:01:08,130 and their pitching and speaking proposals. 28 00:01:08,130 --> 00:01:09,810 I'm excited to bring Aaron, 29 00:01:09,810 --> 00:01:12,610 Mark and Doctor Deborah Stein to you today. 30 00:01:12,650 --> 00:01:14,970 Next week we're going to hear from the three 31 00:01:14,970 --> 00:01:17,010 other women who have been in our Thought 32 00:01:17,050 --> 00:01:19,370 Leader Academy as they deliver the ten minute 33 00:01:19,370 --> 00:01:21,650 version of the signature talks that they have 34 00:01:21,650 --> 00:01:23,130 worked on with us. 35 00:01:23,130 --> 00:01:25,770 And what I love about doing these live shows 36 00:01:25,770 --> 00:01:28,250 is that not only do I get to share with all 37 00:01:28,250 --> 00:01:30,850 of you how amazing these women are, 38 00:01:31,050 --> 00:01:33,330 but to also showcase the different 39 00:01:33,330 --> 00:01:35,850 industries, the different topics that they 40 00:01:35,850 --> 00:01:38,930 represent and that and how much variety it is 41 00:01:38,970 --> 00:01:41,970 and how important it is for you to have that 42 00:01:41,970 --> 00:01:44,210 thought leadership message for the change 43 00:01:44,210 --> 00:01:45,970 that you want to see in the world, 44 00:01:45,970 --> 00:01:48,530 and the change that you want your audience to 45 00:01:48,570 --> 00:01:50,810 be able to do for themselves. 46 00:01:50,810 --> 00:01:52,290 So we're going to have a round table 47 00:01:52,290 --> 00:01:54,670 discussion after Aaron delivers her ten 48 00:01:54,670 --> 00:01:57,290 minute version, and then Debbie presents her 49 00:01:57,290 --> 00:01:59,500 ten minute version of her talk. 50 00:01:59,500 --> 00:02:01,340 So hang tight, listen to them. 51 00:02:01,340 --> 00:02:03,700 Please let us know in the comments what 52 00:02:03,700 --> 00:02:05,660 you're liking. Questions you have. 53 00:02:05,860 --> 00:02:07,700 Cheer them on, and then we'll have that round 54 00:02:07,740 --> 00:02:09,860 table discussion afterwards to talk about 55 00:02:09,860 --> 00:02:12,340 what it was like to put their talk together 56 00:02:12,340 --> 00:02:15,060 and what is next for them as speakers and 57 00:02:15,060 --> 00:02:16,660 thought leaders. All right, Erin, 58 00:02:16,660 --> 00:02:18,660 you are first up. So I'm going to bring your 59 00:02:18,660 --> 00:02:20,620 slides up on the stage. 60 00:02:21,180 --> 00:02:23,060 Awesome. Go ahead and take it away. 61 00:02:23,100 --> 00:02:24,860 Erin Mark: Awesome okay. Thanks so much Carol. 62 00:02:24,860 --> 00:02:27,020 Hi, everybody. All right. 63 00:02:27,020 --> 00:02:28,620 Let's get started. So obviously as you know 64 00:02:28,660 --> 00:02:30,140 my name is Erin Mark. 65 00:02:30,500 --> 00:02:32,620 And this is the beginning of my talk. 66 00:02:34,340 --> 00:02:36,140 So think about something. 67 00:02:36,860 --> 00:02:39,980 Don't you just love that feeling when you 68 00:02:39,980 --> 00:02:42,380 first wake up in the morning and you kind of 69 00:02:42,420 --> 00:02:43,620 look around and think, 70 00:02:44,100 --> 00:02:48,980 wow, everything in my entire life has worked 71 00:02:48,980 --> 00:02:53,140 out exactly the way I wanted it to. 72 00:02:55,300 --> 00:02:57,950 Now, thank God. 73 00:02:58,150 --> 00:02:59,870 Me neither. I was going to say, 74 00:03:00,110 --> 00:03:02,390 if you said yes, please message me 75 00:03:02,390 --> 00:03:04,910 afterwards. I have so many questions. 76 00:03:05,950 --> 00:03:12,150 That space between expectation and reality. 77 00:03:12,910 --> 00:03:15,470 That's where uncertainty lives. 78 00:03:16,830 --> 00:03:19,550 Uncertainty is one of the biggest stressors 79 00:03:19,550 --> 00:03:21,710 we are all living with. 80 00:03:22,630 --> 00:03:26,310 It is causing us so much burnout. 81 00:03:27,270 --> 00:03:29,510 And that's what I talk about. 82 00:03:30,590 --> 00:03:31,710 And here's the good news. 83 00:03:32,430 --> 00:03:34,670 These aren't going to be some big dramatic 84 00:03:34,670 --> 00:03:37,110 changes that I'm going to suggest. 85 00:03:37,910 --> 00:03:42,910 They're small, and it's based on my lived 86 00:03:42,910 --> 00:03:46,630 experiences with research to back it up. 87 00:03:48,390 --> 00:03:51,110 Because for me, uncertainty hasn't been just 88 00:03:51,590 --> 00:03:53,190 an occasional visitor. 89 00:03:53,670 --> 00:03:55,750 It's been a constant companion. 90 00:03:56,960 --> 00:04:01,360 I have spent my entire life training to die. 91 00:04:02,600 --> 00:04:04,680 I want to talk about that a little more in a 92 00:04:04,680 --> 00:04:09,400 second. But first, I want to start with a 93 00:04:09,440 --> 00:04:12,160 little confession about, 94 00:04:12,200 --> 00:04:14,000 oh, maybe ten years ago, 95 00:04:14,320 --> 00:04:18,200 before one of my very first big keynote 96 00:04:18,240 --> 00:04:21,320 talks. I was so nervous. 97 00:04:21,920 --> 00:04:24,160 I had this pounding headache. 98 00:04:24,960 --> 00:04:28,200 So a few seconds before I went on stage, 99 00:04:28,440 --> 00:04:29,880 I reached into my bag, 100 00:04:30,440 --> 00:04:34,240 grabbed some Tylenol, took it when I went to 101 00:04:34,240 --> 00:04:38,120 put it back. That's when I noticed the label. 102 00:04:39,400 --> 00:04:42,800 I didn't take just regular Tylenol. 103 00:04:43,520 --> 00:04:47,720 I had accidentally taken a Tylenol PM. 104 00:04:49,040 --> 00:04:50,720 Instant panic. 105 00:04:51,560 --> 00:04:54,520 I started sweating, my heart was racing. 106 00:04:55,280 --> 00:04:58,810 By the way, that headache the least of my 107 00:04:58,810 --> 00:05:02,490 worries. My brain went into overdrive. 108 00:05:03,130 --> 00:05:05,610 Am I going to start slurring my words on 109 00:05:05,610 --> 00:05:08,730 stage? Am I going to fall asleep in the 110 00:05:08,730 --> 00:05:11,330 middle of this 45 minute keynote? 111 00:05:12,090 --> 00:05:14,730 Is everybody going to think I'm drunk? 112 00:05:16,690 --> 00:05:19,210 Of course, none of that was actually 113 00:05:19,250 --> 00:05:23,050 happening yet, but my brain was fully 114 00:05:23,050 --> 00:05:25,490 reacting to what might happen. 115 00:05:26,650 --> 00:05:28,330 Because that's what our brains do. 116 00:05:29,290 --> 00:05:32,090 They don't wait for danger to show up. 117 00:05:32,650 --> 00:05:35,650 They respond to the possibility of it. 118 00:05:36,690 --> 00:05:39,530 And research shows our brains find 119 00:05:39,530 --> 00:05:44,130 uncertainty more stressful than receiving bad 120 00:05:44,170 --> 00:05:49,090 news. When you don't know what's coming next, 121 00:05:49,650 --> 00:05:53,210 your nervous system is on constant alert. 122 00:05:53,750 --> 00:05:57,550 Okay, so if you are feeling more stressed, 123 00:05:57,910 --> 00:05:59,990 anxious, overwhelmed. 124 00:06:00,910 --> 00:06:02,030 You are not alone. 125 00:06:03,630 --> 00:06:06,430 It is a human response to the world. 126 00:06:06,790 --> 00:06:10,110 We are all living in at work. 127 00:06:10,390 --> 00:06:12,590 That can look like showing up when you're 128 00:06:12,590 --> 00:06:15,710 already exhausted, understaffed, 129 00:06:16,430 --> 00:06:19,110 and still expected to hold it all together. 130 00:06:20,190 --> 00:06:22,750 You're probably being asked to do more with 131 00:06:22,750 --> 00:06:25,270 less. And on top of that, 132 00:06:25,670 --> 00:06:28,310 navigating your own uncertainty in your 133 00:06:28,310 --> 00:06:29,550 personal lives. 134 00:06:30,070 --> 00:06:32,950 Maybe with families, relationships, 135 00:06:33,150 --> 00:06:35,750 finances, your own health. 136 00:06:37,990 --> 00:06:39,430 It's a lot of pressure. 137 00:06:40,470 --> 00:06:43,630 And listen, while I may not know every unique 138 00:06:43,630 --> 00:06:45,550 challenge that you have, 139 00:06:45,990 --> 00:06:48,550 I do know what it's like to live with 140 00:06:48,550 --> 00:06:51,270 uncertainty that doesn't let up. 141 00:06:52,550 --> 00:06:55,680 Which is why right when the MCU was 142 00:06:55,680 --> 00:06:58,440 announcing my name after I took that Tylenol 143 00:06:58,480 --> 00:07:03,080 PM, I had to pause and ask myself one 144 00:07:03,080 --> 00:07:08,280 question what can I control right now? 145 00:07:09,720 --> 00:07:13,240 Because for me, that question has always been 146 00:07:13,400 --> 00:07:14,640 my North Star. 147 00:07:15,960 --> 00:07:19,240 I was born with a fatal illness called cystic 148 00:07:19,240 --> 00:07:23,600 fibrosis, and my life came with an expiration 149 00:07:23,600 --> 00:07:27,920 date. Doctors told my parents I wouldn't live 150 00:07:28,360 --> 00:07:32,600 past 18, and I found that out early on 151 00:07:32,960 --> 00:07:35,200 because I overheard my dad on the phone one 152 00:07:35,200 --> 00:07:39,280 night quietly saying my life expectancy out 153 00:07:39,280 --> 00:07:42,440 loud. I was five years old. 154 00:07:44,240 --> 00:07:46,880 While most kids were dreaming about their 155 00:07:46,880 --> 00:07:50,840 future, I was trying to grasp that I wouldn't 156 00:07:50,840 --> 00:07:53,090 get one. In the night. 157 00:07:53,090 --> 00:07:55,890 After I heard my dad on that phone call, 158 00:07:56,490 --> 00:07:58,730 Make-A-Wish came to our house. 159 00:07:59,770 --> 00:08:02,250 I didn't fully understand what that meant at 160 00:08:02,250 --> 00:08:04,530 the time, but I was putting two and two 161 00:08:04,570 --> 00:08:08,010 together, and I knew I was sick enough to get 162 00:08:08,010 --> 00:08:11,250 a wish. And most kids back then wished for 163 00:08:11,250 --> 00:08:14,650 Disney World. That was sort of the default 164 00:08:15,010 --> 00:08:17,450 and had already been prearranged, 165 00:08:18,610 --> 00:08:20,250 but no one told me that. 166 00:08:21,050 --> 00:08:23,570 So when one of the men from Make-A-Wish 167 00:08:23,610 --> 00:08:26,210 leaned down to ask Aaron, 168 00:08:26,370 --> 00:08:30,410 if you could have one wish to go anywhere in 169 00:08:30,410 --> 00:08:32,530 the world, where would it be? 170 00:08:33,810 --> 00:08:38,170 Well, without hesitation I shouted, 171 00:08:38,810 --> 00:08:42,730 Tahiti! Yes, you heard that right. 172 00:08:42,730 --> 00:08:45,290 And you see that picture Tahiti in French 173 00:08:45,290 --> 00:08:49,730 Polynesia. I was a very exotic five year old, 174 00:08:50,970 --> 00:08:54,500 as you can imagine, the room went silent. 175 00:08:55,660 --> 00:08:56,820 After a couple seconds, 176 00:08:56,820 --> 00:08:59,220 that same man cleared his throat and said, 177 00:08:59,900 --> 00:09:01,460 how about Disney World? 178 00:09:02,780 --> 00:09:04,140 I had a follow up question. 179 00:09:04,900 --> 00:09:06,500 Are there palm trees there? 180 00:09:07,860 --> 00:09:09,140 The entire room shouted, 181 00:09:09,140 --> 00:09:10,780 and you're probably thinking it too. 182 00:09:11,180 --> 00:09:16,020 Yes. So I grudgingly accepted the palm trees 183 00:09:16,300 --> 00:09:18,900 and a chance to meet Mickey and Cinderella. 184 00:09:19,380 --> 00:09:21,100 Even though I don't look pleased in this 185 00:09:21,100 --> 00:09:23,860 picture, I remember thinking, 186 00:09:24,420 --> 00:09:26,180 Tahiti will have to wait. 187 00:09:26,700 --> 00:09:30,300 But not too long, because even at five I knew 188 00:09:30,340 --> 00:09:32,020 I was on limited time. 189 00:09:32,940 --> 00:09:36,100 And limited time changes how you see the 190 00:09:36,100 --> 00:09:38,700 world. Birthdays feel different. 191 00:09:39,380 --> 00:09:42,260 I made it to 18, then 20, 192 00:09:42,300 --> 00:09:47,300 then 30. Each one a bonus I wasn't supposed 193 00:09:47,300 --> 00:09:50,260 to get. I was so grateful, 194 00:09:51,110 --> 00:09:52,190 and I wanted more. 195 00:09:53,190 --> 00:09:55,710 But at 35, that road ran out. 196 00:09:56,470 --> 00:09:59,910 I entered end stage disease and I was dying. 197 00:10:01,150 --> 00:10:02,590 And I remember holding, 198 00:10:02,750 --> 00:10:06,230 excuse me grief in one hand and gratitude in 199 00:10:06,230 --> 00:10:10,590 the other. Grief because I didn't want to go 200 00:10:11,510 --> 00:10:15,230 in gratitude because it was a miracle I got 201 00:10:15,230 --> 00:10:17,270 to live those extra years. 202 00:10:18,630 --> 00:10:19,990 But at the last minute, 203 00:10:20,310 --> 00:10:21,870 as time was running out, 204 00:10:22,830 --> 00:10:26,870 a breakthrough drug was approved and it saved 205 00:10:26,870 --> 00:10:30,630 my life. I didn't die, 206 00:10:30,990 --> 00:10:32,990 I was going to get to live. 207 00:10:34,510 --> 00:10:39,270 But I did not expect how I would feel next. 208 00:10:40,190 --> 00:10:43,830 It was both relief and confusion. 209 00:10:44,510 --> 00:10:48,270 I was preparing to wrap things up and 210 00:10:48,270 --> 00:10:53,280 suddenly I needed a 400 1KA LinkedIn strategy 211 00:10:54,360 --> 00:10:56,440 SPF in my moisturizer, 212 00:10:57,640 --> 00:11:00,800 I have to pause and ask you people been 213 00:11:00,800 --> 00:11:02,640 living like this your whole lives? 214 00:11:04,680 --> 00:11:06,560 This is very stressful. 215 00:11:08,840 --> 00:11:12,920 The future I never thought I have was in 216 00:11:12,920 --> 00:11:15,680 front of me. This identity shift that 217 00:11:15,680 --> 00:11:17,800 happened overnight, almost. 218 00:11:18,520 --> 00:11:20,120 And you don't have to have gone through what 219 00:11:20,120 --> 00:11:24,800 I have to know that feeling of an identity 220 00:11:24,800 --> 00:11:27,000 shift for you. 221 00:11:27,280 --> 00:11:29,760 It could be a role, a goal, 222 00:11:30,160 --> 00:11:33,200 a season of life that has suddenly 223 00:11:33,720 --> 00:11:37,000 disappeared. In psychology, 224 00:11:37,000 --> 00:11:39,080 it's called identity foreclosure. 225 00:11:39,600 --> 00:11:42,440 And it's what we cling so tightly to who we 226 00:11:42,440 --> 00:11:46,200 are. We can't imagine who we could be. 227 00:11:48,610 --> 00:11:52,170 This future that I had wide open came with 228 00:11:52,650 --> 00:11:54,210 almost a lot of pressure. 229 00:11:54,250 --> 00:11:57,890 Positive pressure, but new expectations, 230 00:11:57,930 --> 00:12:00,010 new options, new decisions, 231 00:12:00,890 --> 00:12:03,770 even good change can knock us off balance, 232 00:12:03,770 --> 00:12:07,010 right? We buy a new house, 233 00:12:07,370 --> 00:12:11,290 have a baby, get that job we always wanted, 234 00:12:11,530 --> 00:12:13,610 or get that role we worked really hard to 235 00:12:13,650 --> 00:12:17,170 get. Nothing bad happened, 236 00:12:17,530 --> 00:12:20,610 but suddenly there's more at stake. 237 00:12:22,050 --> 00:12:26,490 And what I learned was everything that I 238 00:12:26,490 --> 00:12:28,570 needed to live, to train, 239 00:12:28,570 --> 00:12:32,050 to live, to really live for this next phase 240 00:12:32,050 --> 00:12:36,570 of my life. I had already learned while 241 00:12:36,570 --> 00:12:40,970 dying. Because struggle has a way of teaching 242 00:12:40,970 --> 00:12:44,330 us things that comfort never does. 243 00:12:45,650 --> 00:12:49,180 What I learned through all of that massive 244 00:12:49,220 --> 00:12:52,220 uncertainty, that burnout I went through. 245 00:12:53,100 --> 00:12:54,940 It wasn't about pushing harder. 246 00:12:55,540 --> 00:12:59,580 It was about staying calm and not just as an 247 00:12:59,580 --> 00:13:04,220 emotion, but as four key pieces that anybody 248 00:13:04,220 --> 00:13:07,820 can use to help survive uncertain moments. 249 00:13:08,100 --> 00:13:09,820 Whether you're a company, 250 00:13:09,820 --> 00:13:11,700 corporation or individual, 251 00:13:12,220 --> 00:13:14,380 it relates to all of it. 252 00:13:14,980 --> 00:13:16,620 Controlling what you can, 253 00:13:17,180 --> 00:13:21,540 adapting, leaning on others and moving 254 00:13:21,580 --> 00:13:25,300 forward. I would be honored to share my 255 00:13:25,300 --> 00:13:26,380 framework with you. 256 00:13:26,580 --> 00:13:29,300 And thanks so much for listening to a little 257 00:13:29,340 --> 00:13:30,460 bit of my story. 258 00:13:33,100 --> 00:13:34,660 Carol Cox: Thank you so much, Erin. 259 00:13:34,700 --> 00:13:36,420 That was fantastic. 260 00:13:36,660 --> 00:13:38,740 Uh, as you know, we've been working closely 261 00:13:38,740 --> 00:13:39,980 over the past few months, 262 00:13:39,980 --> 00:13:43,580 so I'm always inspired when I hear your story 263 00:13:43,580 --> 00:13:45,420 and your message and the message that you 264 00:13:45,420 --> 00:13:48,070 have to share with your audiences before we 265 00:13:48,070 --> 00:13:50,750 bring Debbie on for her ten minutes. 266 00:13:50,790 --> 00:13:52,510 Let me just ask you one quick question. 267 00:13:52,670 --> 00:13:54,630 So how did that feel? 268 00:13:54,830 --> 00:13:57,190 Did it feel as good as going to Disney World 269 00:13:57,190 --> 00:13:57,910 or Tahiti? 270 00:13:58,190 --> 00:14:00,430 Erin Mark: I mean, maybe not of Tahiti, 271 00:14:00,470 --> 00:14:02,350 but it felt just as good as Disney World, 272 00:14:02,350 --> 00:14:05,350 I guess. Okay, you're better than Disney 273 00:14:05,390 --> 00:14:06,430 World. Carol speaking, 274 00:14:06,430 --> 00:14:07,950 your brand is better than going to. 275 00:14:07,990 --> 00:14:09,510 It's almost like at the Super Bowl. Like, 276 00:14:09,510 --> 00:14:11,790 what will you do next? I'm going to see Carol 277 00:14:11,790 --> 00:14:13,430 Cox at Speaking your brand. 278 00:14:14,350 --> 00:14:15,590 Carol Cox: Which you did last week. 279 00:14:15,590 --> 00:14:17,070 And we'll talk about that during the 280 00:14:17,070 --> 00:14:18,150 roundtable, too. 281 00:14:19,150 --> 00:14:20,830 All right. That was amazing. 282 00:14:20,990 --> 00:14:23,630 Um, fantastic delivery as well. 283 00:14:23,630 --> 00:14:25,230 And we'll talk a little bit about that too 284 00:14:25,270 --> 00:14:26,670 during the roundtable. 285 00:14:26,870 --> 00:14:28,390 All right. So, Debbie, 286 00:14:28,430 --> 00:14:30,630 you're next. I'm going to load your slides up 287 00:14:30,630 --> 00:14:31,870 here on the stage. 288 00:14:31,910 --> 00:14:33,230 Let me bring you up. 289 00:14:33,550 --> 00:14:35,950 And so, Debbie, go ahead and take it away. 290 00:14:37,190 --> 00:14:38,910 Deborah Stine: Okay. So I'm doctor Deborah Stine, 291 00:14:38,910 --> 00:14:41,070 I'm founder of the Science and Technology 292 00:14:41,070 --> 00:14:42,270 Policy Academy. 293 00:14:42,590 --> 00:14:47,160 Um, and I Want you to first think about what 294 00:14:47,200 --> 00:14:49,400 societal problems that you care about. 295 00:14:49,400 --> 00:14:50,560 It could be health policy, 296 00:14:50,560 --> 00:14:52,400 just like Erin was talking about. 297 00:14:52,400 --> 00:14:54,880 It could be environment or energy, 298 00:14:55,240 --> 00:14:57,200 national security, homelessness, 299 00:14:57,200 --> 00:14:59,920 whatever it is. Just think about those sort 300 00:14:59,920 --> 00:15:02,560 of problems and what you might be able to do 301 00:15:03,320 --> 00:15:07,080 to impact policy that will help resolve those 302 00:15:07,080 --> 00:15:11,080 challenges. So the first societal challenge I 303 00:15:11,080 --> 00:15:12,280 addressed was when I was a high school 304 00:15:12,280 --> 00:15:16,320 student, uh, I was in Texas and the Gulf 305 00:15:16,320 --> 00:15:19,120 Coast. And just like the little girl in this 306 00:15:19,120 --> 00:15:21,160 picture, I was really concerned about oil 307 00:15:21,160 --> 00:15:22,800 pollution in the Gulf of Mexico. 308 00:15:23,080 --> 00:15:24,880 I could see it on the beach when I went in 309 00:15:24,880 --> 00:15:26,560 the water, it would get in my swimsuit. 310 00:15:26,880 --> 00:15:28,400 And as a high school student, 311 00:15:28,400 --> 00:15:32,360 I conducted research on the use of microbial 312 00:15:32,400 --> 00:15:34,520 elements to clean up that oil. 313 00:15:34,840 --> 00:15:37,080 And that was like really exciting for me. 314 00:15:37,120 --> 00:15:38,440 And I produced a paper. 315 00:15:38,800 --> 00:15:41,800 But what I found out shortly after words was 316 00:15:41,800 --> 00:15:43,840 that, you know, if you want to have impact on 317 00:15:43,970 --> 00:15:46,690 society. It's not enough to produce a paper. 318 00:15:47,010 --> 00:15:49,890 So just like, uh, the. 319 00:15:50,170 --> 00:15:51,570 At the Raiders of the Lost Ark, 320 00:15:51,810 --> 00:15:53,930 Indiana Jones went to all that effort to find 321 00:15:53,930 --> 00:15:55,250 the Ark of the covenant, 322 00:15:55,250 --> 00:15:57,530 and then it ended up in this big warehouse. 323 00:15:57,690 --> 00:15:59,810 The same thing can happen with scientific 324 00:16:00,290 --> 00:16:02,930 research, unless we take actions to get it 325 00:16:02,930 --> 00:16:04,530 out there into the world. 326 00:16:06,050 --> 00:16:09,010 So this came up again when I was at the White 327 00:16:09,010 --> 00:16:11,530 House. And and you can see me there in the 328 00:16:11,530 --> 00:16:13,050 back and I'm sort of in the red suit, 329 00:16:13,090 --> 00:16:14,770 and President Obama is on the, 330 00:16:15,010 --> 00:16:17,410 the right. And this is during the BP oil 331 00:16:17,410 --> 00:16:19,690 spill. And I sat there in my office listening 332 00:16:19,730 --> 00:16:22,050 to the folks in the office next door trying 333 00:16:22,050 --> 00:16:24,810 to figure out ways to respond to this 334 00:16:24,810 --> 00:16:28,570 challenge. And I thought back, 335 00:16:28,610 --> 00:16:30,530 you know, that goes back to my paper just, 336 00:16:30,570 --> 00:16:32,250 you know, again, we have an oil spill in the 337 00:16:32,250 --> 00:16:35,130 Gulf of Mexico. What can we do about it? 338 00:16:35,170 --> 00:16:37,490 What what actions can we take to have an 339 00:16:37,490 --> 00:16:38,810 impact on society? 340 00:16:39,930 --> 00:16:42,090 And luckily, through the years I was in DC, 341 00:16:42,130 --> 00:16:43,820 including at the White House. 342 00:16:43,820 --> 00:16:45,140 I was able to have an impact. 343 00:16:45,140 --> 00:16:48,380 And I can say all these things change because 344 00:16:48,380 --> 00:16:50,500 of my contribution and that of many other 345 00:16:50,500 --> 00:16:51,820 scientists, engineers and health 346 00:16:51,820 --> 00:16:54,020 professionals to society. 347 00:16:55,660 --> 00:16:58,420 And but what I learned is that it doesn't 348 00:16:58,420 --> 00:17:00,220 happen just with scientific and technical 349 00:17:00,220 --> 00:17:02,780 evidence. It also means storytelling. 350 00:17:02,780 --> 00:17:05,700 So the person on the the left who is shaking 351 00:17:05,700 --> 00:17:07,660 hands with President Clinton is a guy named 352 00:17:07,700 --> 00:17:10,780 Norm Augustine, a former CEO of Lockheed 353 00:17:10,780 --> 00:17:12,220 Martin. I worked with him on this report 354 00:17:12,220 --> 00:17:14,140 called Rising Above the Gathering Storm. 355 00:17:14,580 --> 00:17:16,380 And this was a bipartisan, 356 00:17:16,780 --> 00:17:19,820 bicameral effort to try to think about how 357 00:17:19,820 --> 00:17:22,100 the US could be more innovative with 358 00:17:22,100 --> 00:17:23,900 scientific and technical information. 359 00:17:24,180 --> 00:17:25,860 And it was something where we could really 360 00:17:25,860 --> 00:17:27,740 see that the parties could work together. 361 00:17:28,100 --> 00:17:30,380 Uh, they passed the American Competes act. 362 00:17:30,540 --> 00:17:32,460 Uh, when President Obama came into office, 363 00:17:32,460 --> 00:17:35,140 he signed legislation to actually fund all 364 00:17:35,140 --> 00:17:37,300 the different activities in the America 365 00:17:37,300 --> 00:17:39,940 Competes act. But unfortunately, 366 00:17:39,940 --> 00:17:43,040 those days are are behind us. 367 00:17:43,040 --> 00:17:46,600 So although it used to be that Republicans 368 00:17:46,600 --> 00:17:49,360 and had a great deal of confidence in 369 00:17:49,400 --> 00:17:51,240 scientists, that's not the case. 370 00:17:51,240 --> 00:17:53,440 Overall, the United States, we've seen a 10% 371 00:17:53,440 --> 00:17:56,360 decrease in confidence in scientists and in 372 00:17:56,360 --> 00:17:58,120 Republicans it's been 20%. 373 00:17:58,960 --> 00:18:00,960 So we really need to take actions to figure 374 00:18:00,960 --> 00:18:03,920 out how to get back that confidence that we 375 00:18:03,920 --> 00:18:05,600 lost and began during the pandemic. But 376 00:18:05,600 --> 00:18:08,000 what's of greater concern is that we're not 377 00:18:08,000 --> 00:18:09,480 really getting it back. 378 00:18:11,320 --> 00:18:13,200 And one way to do that is to make sure that 379 00:18:13,200 --> 00:18:15,680 we answer the questions that policymakers and 380 00:18:15,680 --> 00:18:16,720 the public have. 381 00:18:16,960 --> 00:18:20,320 And too often, as scientists and engineers, 382 00:18:20,360 --> 00:18:21,920 we focus on effectiveness, 383 00:18:22,080 --> 00:18:26,200 the degree to which a societal goal is met. 384 00:18:26,280 --> 00:18:28,160 We also have to think about efficiency. 385 00:18:28,520 --> 00:18:30,400 What will get the best bang for the buck? 386 00:18:30,400 --> 00:18:32,000 We have to think about equity, the fairness 387 00:18:32,000 --> 00:18:33,920 of the policy, who are the winners, 388 00:18:33,920 --> 00:18:34,960 who are the losers? 389 00:18:35,120 --> 00:18:37,040 And we have to think about ease of political 390 00:18:37,040 --> 00:18:39,320 acceptability. The degree to which people 391 00:18:39,320 --> 00:18:42,770 will oppose or support a particular policy. 392 00:18:44,490 --> 00:18:46,450 Another lesson that I learned, 393 00:18:46,450 --> 00:18:48,450 and this goes back to when I was working on 394 00:18:48,450 --> 00:18:50,690 The Rising Above the Gathering Storm report, 395 00:18:50,810 --> 00:18:53,170 is that we need to learn that people prefer 396 00:18:53,210 --> 00:18:55,730 stories. You know, you'll see here on this 397 00:18:55,730 --> 00:18:57,090 chart on the right that, 398 00:18:57,090 --> 00:18:59,570 yes, facts and evidence do play a role, 399 00:18:59,570 --> 00:19:02,170 but stories also play a very important role. 400 00:19:02,330 --> 00:19:03,690 And so for those of you who are not 401 00:19:03,690 --> 00:19:05,730 scientists, engineers, but you still think 402 00:19:05,730 --> 00:19:10,090 that public policy should be evidence based, 403 00:19:10,330 --> 00:19:12,050 your stories, your lived experiences, 404 00:19:12,050 --> 00:19:14,370 are just as important as that scientific 405 00:19:14,370 --> 00:19:17,010 evidence in trying to bridge these moral and 406 00:19:17,010 --> 00:19:19,250 political divides that we're facing today. 407 00:19:20,970 --> 00:19:23,610 So what we need is a combination of skills 408 00:19:23,610 --> 00:19:25,370 and stories and spaces. 409 00:19:25,610 --> 00:19:26,930 We need skills. 410 00:19:26,930 --> 00:19:29,290 So this is an example of an analysis I just 411 00:19:29,290 --> 00:19:30,930 recently did for an organization called 412 00:19:30,930 --> 00:19:33,210 Reimagine Appalachia, about using waste heat 413 00:19:33,210 --> 00:19:35,810 from data centers to provide some sort of 414 00:19:35,850 --> 00:19:38,290 community good, like perhaps a greenhouse 415 00:19:38,570 --> 00:19:43,580 that could help grow food for people who lack 416 00:19:43,580 --> 00:19:47,540 food, or those who are for food deserts. 417 00:19:47,740 --> 00:19:50,100 Um, when I was teaching a workshop in 418 00:19:50,100 --> 00:19:51,940 Virginia, a student told me about her 419 00:19:51,940 --> 00:19:55,500 grandmother, who was forced to leave her home 420 00:19:55,500 --> 00:19:56,980 because of PFAS in her. 421 00:19:56,980 --> 00:19:59,820 Well, and we need spaces. 422 00:19:59,820 --> 00:20:02,580 We need to make sure that the stories and the 423 00:20:02,580 --> 00:20:04,580 analysis that we do are focused on where 424 00:20:04,580 --> 00:20:07,020 people live on their communities. 425 00:20:07,300 --> 00:20:10,060 And this is analysis done by one of my former 426 00:20:10,060 --> 00:20:12,140 students when she was at the University of 427 00:20:12,140 --> 00:20:14,740 Minnesota, uh, that, uh, 428 00:20:14,740 --> 00:20:16,540 and she was concerned about tear gas that 429 00:20:16,540 --> 00:20:18,420 came into where she was living, 430 00:20:18,860 --> 00:20:20,420 uh, attending the University of Minnesota 431 00:20:20,420 --> 00:20:22,900 during the George Floyd protest. 432 00:20:22,900 --> 00:20:24,900 And we've seen this even again today, 433 00:20:25,100 --> 00:20:27,060 recently with the Ice protest. 434 00:20:27,340 --> 00:20:29,900 So we need those skills and stories and those 435 00:20:29,900 --> 00:20:32,460 spaces where people live to really have an 436 00:20:32,460 --> 00:20:34,260 impact on policy. 437 00:20:35,060 --> 00:20:37,100 So to do this, I came up with this Ace 438 00:20:37,100 --> 00:20:40,390 framework. It includes three elements. 439 00:20:40,390 --> 00:20:41,750 The first is analysis. 440 00:20:41,790 --> 00:20:43,390 The key thing that I've been doing for 441 00:20:43,390 --> 00:20:46,230 decades. Getting those facts and figures. 442 00:20:46,470 --> 00:20:48,190 Um, and then we want to communicate. We need 443 00:20:48,190 --> 00:20:49,510 to sort of tell a story. 444 00:20:50,030 --> 00:20:52,630 But just like this, we also have to do 445 00:20:52,670 --> 00:20:56,070 engagement because just like this scene, 446 00:20:56,070 --> 00:20:57,510 which is from Hamilton, 447 00:20:57,950 --> 00:21:01,630 where he's where, um, Aaron Burr is telling 448 00:21:01,630 --> 00:21:06,150 Alexander Hammer to to talk less and that he 449 00:21:06,150 --> 00:21:08,790 needs to smile more, listen more. 450 00:21:08,950 --> 00:21:11,030 That's something else that we also need to 451 00:21:11,030 --> 00:21:13,390 do. And we need to do this in partnership 452 00:21:13,670 --> 00:21:16,110 with those who have those lived experiences, 453 00:21:16,510 --> 00:21:19,310 so that together, we can have an impact on 454 00:21:19,310 --> 00:21:21,670 society and make the world a better place. 455 00:21:22,430 --> 00:21:24,550 So if you'd like to know more about my Ace 456 00:21:24,550 --> 00:21:28,630 framework and how you can get involved in all 457 00:21:28,630 --> 00:21:30,390 the work that I'm doing to try to bring 458 00:21:30,390 --> 00:21:32,630 scientific and technical information to bear 459 00:21:32,630 --> 00:21:35,110 on societal outcomes, please connect with me 460 00:21:35,110 --> 00:21:37,270 on LinkedIn and I'd be happy to tell you 461 00:21:37,400 --> 00:21:37,640 more. 462 00:21:38,960 --> 00:21:40,080 Carol Cox: Fantastic. Debbie. 463 00:21:40,120 --> 00:21:41,320 All right. Let me. I'll leave that. All 464 00:21:41,360 --> 00:21:42,720 right. We got that slide. 465 00:21:43,400 --> 00:21:44,840 Wonderful. So it was. 466 00:21:44,840 --> 00:21:47,280 It's been so fun to work with you as well, 467 00:21:47,280 --> 00:21:49,080 Debbie, because you and Aaron are so 468 00:21:49,320 --> 00:21:51,640 different in your approaches. 469 00:21:51,640 --> 00:21:52,920 Your speaker archetypes, 470 00:21:52,920 --> 00:21:55,480 I would say. And but you. 471 00:21:55,520 --> 00:21:58,000 But I love that you bring what is authentic 472 00:21:58,000 --> 00:22:00,240 to you, to your speaking, 473 00:22:00,280 --> 00:22:02,600 to your messaging and to your talk. 474 00:22:02,600 --> 00:22:04,120 So, Debbie, I'll start with you. 475 00:22:04,600 --> 00:22:07,120 Tell me a little bit about the the speaking 476 00:22:07,120 --> 00:22:08,480 that you traditionally do. 477 00:22:08,520 --> 00:22:10,560 And I know we call you a presentation machine 478 00:22:10,560 --> 00:22:13,320 because you do. I don't know how many virtual 479 00:22:13,320 --> 00:22:15,360 presentations and workshops plus in-person 480 00:22:15,360 --> 00:22:17,960 conferences that that you do. 481 00:22:17,960 --> 00:22:19,680 So tell me a little bit about how you 482 00:22:19,680 --> 00:22:21,600 approach putting your presentations together, 483 00:22:21,600 --> 00:22:24,080 and then why you decided to come work with us 484 00:22:24,080 --> 00:22:25,240 here at Speaking Your Brand. 485 00:22:26,400 --> 00:22:29,040 Deborah Stine: Well, I do, I actually did a catalog last 486 00:22:29,040 --> 00:22:31,840 summer and I do about 40 different workshops 487 00:22:31,840 --> 00:22:33,880 and different workshop topics, so I really 488 00:22:33,880 --> 00:22:36,080 cover all sorts of different things. 489 00:22:36,210 --> 00:22:38,410 Analysis, community engagement. 490 00:22:38,730 --> 00:22:41,450 Um, AI you know, the application of AI, 491 00:22:42,170 --> 00:22:44,170 um, things about AI data centers. 492 00:22:44,170 --> 00:22:46,970 So I really cover a vast array of topics. 493 00:22:47,170 --> 00:22:50,370 Most of, most of the time my audience is, 494 00:22:50,610 --> 00:22:52,450 um, scientists, engineers. 495 00:22:52,730 --> 00:22:54,730 It can be anything from high school students 496 00:22:54,730 --> 00:22:56,530 up to very senior professionals. 497 00:22:56,850 --> 00:22:59,730 Uh, but it's a very but it's still sort of 498 00:22:59,770 --> 00:23:02,370 the same people, people who already, 499 00:23:02,810 --> 00:23:04,970 um, believe that scientific and technical 500 00:23:04,970 --> 00:23:06,490 evidence should have an impact on public 501 00:23:06,490 --> 00:23:08,770 policy. And this year, 502 00:23:08,770 --> 00:23:11,010 I really felt that I would kind of try to 503 00:23:11,050 --> 00:23:12,890 make my for 2026. 504 00:23:12,890 --> 00:23:15,170 I tried to go from that workshop stage, 505 00:23:15,170 --> 00:23:16,850 which I've been on for quite a while, 506 00:23:17,250 --> 00:23:19,330 uh, to try to do more at, 507 00:23:19,330 --> 00:23:20,770 at a, at a keynote level. 508 00:23:20,770 --> 00:23:23,050 But I also realized that the same 509 00:23:23,050 --> 00:23:24,890 presentation that I give for all these 510 00:23:24,890 --> 00:23:27,690 workshops is not going to be the same as 511 00:23:27,730 --> 00:23:29,690 that. I would give on a stage, 512 00:23:30,090 --> 00:23:32,330 uh, you know, where like sometimes, 513 00:23:32,410 --> 00:23:35,540 uh, as I find out I can have I can't even 514 00:23:35,540 --> 00:23:38,420 have slides with me that I can point to and 515 00:23:38,420 --> 00:23:40,780 talk about my four E's and all these 516 00:23:40,780 --> 00:23:42,300 different things that I that I do, 517 00:23:42,340 --> 00:23:44,180 which for me is a real challenge, 518 00:23:44,460 --> 00:23:46,300 um, in terms of doing these things. 519 00:23:46,300 --> 00:23:48,940 But if you look at like Ted Talks and South 520 00:23:48,940 --> 00:23:50,460 by Southwest, I mean, it's true that, you 521 00:23:50,460 --> 00:23:52,020 know, it's not rarely do you see sort of 522 00:23:52,020 --> 00:23:54,700 slides. So I sort of knew I needed help. 523 00:23:54,820 --> 00:23:56,540 Um, and then I came across Carol, 524 00:23:56,580 --> 00:23:58,420 actually for totally other reasons, 525 00:23:58,420 --> 00:23:59,980 for AI related reasons. 526 00:24:00,260 --> 00:24:02,660 And then I found out that she did this work. 527 00:24:02,660 --> 00:24:04,300 And I thought, you know, I think Carol can 528 00:24:04,300 --> 00:24:05,780 maybe help me. And that's that's how I 529 00:24:05,780 --> 00:24:06,340 started. 530 00:24:07,140 --> 00:24:08,740 Carol Cox: Okay, great. We'll come back to you, Debbie, 531 00:24:08,740 --> 00:24:09,860 in just a moment. Erin, 532 00:24:09,860 --> 00:24:12,340 let me come to you. So we also connected last 533 00:24:12,340 --> 00:24:15,300 fall and tell tell us a little bit about, 534 00:24:16,060 --> 00:24:17,420 you know, where did this, 535 00:24:17,460 --> 00:24:20,620 uh, you know, desire to become a speaker come 536 00:24:20,620 --> 00:24:23,260 from and sharing your message of having 537 00:24:23,260 --> 00:24:26,180 cystic fibrosis and this idea of training to 538 00:24:26,220 --> 00:24:28,260 die and then now training to live. 539 00:24:28,260 --> 00:24:29,860 Where did that come from? 540 00:24:29,860 --> 00:24:31,340 That you wanted to share your message with 541 00:24:31,340 --> 00:24:32,340 more audiences? 542 00:25:54,280 --> 00:25:55,560 Yes and yes. Like you said, 543 00:25:55,600 --> 00:25:56,880 broadening your message out. 544 00:25:56,920 --> 00:25:59,320 Say not just to even people who have an 545 00:25:59,320 --> 00:26:02,120 illness like cystic fibrosis or some other 546 00:26:02,160 --> 00:26:03,640 type of illness, or even like, 547 00:26:03,640 --> 00:26:05,240 you know, caregivers or people in the health 548 00:26:05,240 --> 00:26:07,720 care industry, which I know one of your one 549 00:26:07,720 --> 00:26:09,320 of the different types of audiences you can 550 00:26:09,320 --> 00:26:10,920 speak to are people in health care, 551 00:26:11,160 --> 00:26:12,920 but then broadening that out. 552 00:26:12,920 --> 00:26:14,040 And so I remember when, 553 00:26:14,080 --> 00:26:16,320 as we've been working together on your talk, 554 00:26:16,360 --> 00:26:18,120 Aaron, obviously you have the personal 555 00:26:18,120 --> 00:26:20,440 stories and that really is the core of your 556 00:26:20,440 --> 00:26:22,760 talk and your message because it is 557 00:26:22,760 --> 00:26:24,720 incredibly inspiring to people, 558 00:26:25,160 --> 00:26:27,000 even if they've never been in your situation, 559 00:26:27,000 --> 00:26:28,320 they can still think about this idea of 560 00:26:28,320 --> 00:26:30,920 uncertainty and where it shows up for them, 561 00:26:30,920 --> 00:26:32,890 but then taking the storytelling, 562 00:26:32,890 --> 00:26:35,490 but then wrapping it into a framework. 563 00:26:35,530 --> 00:26:38,010 Your calm framework and into that third party 564 00:26:38,010 --> 00:26:41,450 credibility, the research studies and kind of 565 00:26:41,490 --> 00:26:43,010 blending all of that together. 566 00:26:43,010 --> 00:26:46,290 So what was the process like for you working 567 00:26:46,290 --> 00:26:48,290 on your talk? I know you like you like to 568 00:26:48,330 --> 00:26:49,530 write, which is great. 569 00:26:49,530 --> 00:26:52,730 I'm a speaker. Clearly I'm not a writer you 570 00:26:52,730 --> 00:26:54,290 like to write. So tell me a little bit about 571 00:26:54,330 --> 00:26:56,530 the process and what worked well for you. 572 00:28:25,540 --> 00:28:27,100 Well, and I was going to tell you on your 573 00:28:27,100 --> 00:28:28,300 delivery today. 574 00:28:28,340 --> 00:28:31,070 You did an incredible job at the pacing. 575 00:28:31,310 --> 00:28:33,110 So for those of you who are watching and 576 00:28:33,110 --> 00:28:35,310 listening, we talk about with with your 577 00:28:35,310 --> 00:28:37,790 content. The content should have contrast, 578 00:28:37,830 --> 00:28:39,230 right? Like you're kind of bringing the 579 00:28:39,230 --> 00:28:40,630 audience up, you know, 580 00:28:40,670 --> 00:28:42,390 energetically and kind of like then bringing 581 00:28:42,390 --> 00:28:43,910 them down and bringing them up through your 582 00:28:43,910 --> 00:28:45,950 stories and your content and so on. 583 00:28:46,070 --> 00:28:48,510 The same thing applies for delivery. 584 00:28:48,710 --> 00:28:50,950 Even if you're super energetic and upbeat, 585 00:28:50,990 --> 00:28:52,710 if you keep that same energetic, 586 00:28:52,750 --> 00:28:54,830 upbeat level the entire time, 587 00:28:54,990 --> 00:28:56,750 the audience doesn't really have a chance to 588 00:28:56,790 --> 00:28:59,150 like, just like, take a breath. 589 00:28:59,390 --> 00:29:00,830 Neither do you, right? 590 00:29:00,870 --> 00:29:03,030 And so that's like one of the things we've 591 00:29:03,030 --> 00:29:06,110 been we've been encouraging all of you is to 592 00:29:06,110 --> 00:29:07,630 do that vocal contrast, 593 00:29:07,950 --> 00:29:10,390 find those key moments to slow down. 594 00:29:10,950 --> 00:29:12,750 Right. Bring the energy down a beat. 595 00:29:13,430 --> 00:29:15,430 Have those intentional pauses. 596 00:29:15,430 --> 00:29:16,390 And you did it. 597 00:29:33,770 --> 00:29:35,010 I can tell. And you did. 598 00:29:35,050 --> 00:29:37,330 And because you have such great energy. 599 00:29:37,370 --> 00:29:39,450 Naturally. And I saw this when you were at 600 00:29:39,450 --> 00:29:41,570 our one day workshop here in Orlando last 601 00:29:41,570 --> 00:29:43,290 week. You have incredible energy. But then 602 00:29:43,290 --> 00:29:44,850 just doing that contrast, 603 00:29:44,890 --> 00:29:47,130 then when your energy comes back up, 604 00:29:47,130 --> 00:29:49,890 the audience tunes in even more and the same 605 00:29:49,890 --> 00:29:52,210 thing when like, and this is for any speaker, 606 00:29:52,250 --> 00:29:56,970 you slow down and you pause and then the 607 00:29:56,970 --> 00:29:58,850 audience also leans back in. 608 00:29:59,330 --> 00:30:00,410 So I love that. 609 00:30:01,170 --> 00:30:03,170 All right, Debbie, let's come back to you. 610 00:30:03,170 --> 00:30:06,130 So you and Aaron and the and the other three 611 00:30:06,130 --> 00:30:07,850 women who will be on the LinkedIn live with 612 00:30:07,850 --> 00:30:09,970 Diane next week have been with us and our 613 00:30:09,970 --> 00:30:12,490 thought leader Academy for it will be eight 614 00:30:12,490 --> 00:30:13,730 weeks as of next week, 615 00:30:13,770 --> 00:30:15,970 your graduation. So tell me a little bit 616 00:30:15,970 --> 00:30:18,650 about what that experience has been like for 617 00:30:18,650 --> 00:30:20,650 you. Because we do the one on one VIP day 618 00:30:20,650 --> 00:30:22,010 where we map out your talk, 619 00:30:22,010 --> 00:30:23,850 but then we have these small group weekly 620 00:30:23,850 --> 00:30:26,170 calls to dive into other topics. 621 00:30:26,170 --> 00:30:28,500 What has been the value for you there? 622 00:30:29,220 --> 00:30:31,300 Deborah Stine: Yeah. I think for me, the hardest part, 623 00:30:31,460 --> 00:30:35,140 uh, sort of like Aaron is trying to get down 624 00:30:35,140 --> 00:30:37,020 to, like, my core message, 625 00:30:37,340 --> 00:30:39,100 you know, like, this was ten minutes, but I 626 00:30:39,100 --> 00:30:40,580 have to do this again in a week. 627 00:30:40,580 --> 00:30:42,140 In five minutes. Right? 628 00:30:42,460 --> 00:30:45,180 And, you know, that's really tough. 629 00:30:45,220 --> 00:30:46,780 You know, for somebody, particularly for 630 00:30:46,780 --> 00:30:48,500 somebody like me who, you know, 631 00:30:48,660 --> 00:30:50,580 was a former academic and a policy where you 632 00:30:50,580 --> 00:30:52,340 used to have like an hour to talk, 633 00:30:52,700 --> 00:30:55,020 uh, it's really, really tough to get your 634 00:30:55,020 --> 00:30:56,420 core message down. So, 635 00:30:56,780 --> 00:30:59,620 um, I think that the what was useful for me 636 00:30:59,660 --> 00:31:01,700 was, you know, the session where we went with 637 00:31:01,700 --> 00:31:03,020 your big board, you know, 638 00:31:03,060 --> 00:31:04,820 with, you know, kind of like the kind of 639 00:31:04,860 --> 00:31:06,740 introduction or like act one, 640 00:31:06,780 --> 00:31:09,700 act two, act three, all that other aspect of 641 00:31:09,700 --> 00:31:12,740 it. And then that was still kind of like the 642 00:31:12,740 --> 00:31:14,220 first time I did that. 643 00:31:14,340 --> 00:31:15,980 Um, not long after that, 644 00:31:16,020 --> 00:31:17,700 it was still pretty long. 645 00:31:18,140 --> 00:31:20,740 Uh, and then it's ever since then, 646 00:31:20,740 --> 00:31:22,660 I've been just trying to winnow it down 647 00:31:23,700 --> 00:31:25,580 further and further and further. 648 00:31:25,580 --> 00:31:27,190 This is the closest I've gotten. 649 00:31:27,190 --> 00:31:29,070 I don't know what it was, you know, 650 00:31:29,110 --> 00:31:30,550 just now, but when I was, 651 00:31:30,590 --> 00:31:34,390 you know, doing my practice runs and tying 652 00:31:34,390 --> 00:31:36,150 myself, I got myself down to eight minutes, 653 00:31:36,150 --> 00:31:39,810 which for me is amazing to get down to eight 654 00:31:39,810 --> 00:31:42,110 minutes, because just a couple days ago I was 655 00:31:42,110 --> 00:31:43,990 like at, you know, like much longer than 656 00:31:43,990 --> 00:31:47,030 that. So, um, so I think, 657 00:31:47,030 --> 00:31:49,150 I think that is really helpful. 658 00:31:49,150 --> 00:31:50,950 And then the other aspect, 659 00:31:50,950 --> 00:31:53,310 I think that you added and I guess this is 660 00:31:53,310 --> 00:31:55,390 maybe even the day after we did it, 661 00:31:55,430 --> 00:31:57,270 is you added those three S's, 662 00:31:57,310 --> 00:31:59,470 you know, the, the, the spaces and things 663 00:31:59,470 --> 00:32:01,870 like that, which, which I thought was helpful 664 00:32:01,870 --> 00:32:05,070 in bringing together some of some of the 665 00:32:05,310 --> 00:32:07,710 aspects that I was interested in. 666 00:32:07,750 --> 00:32:09,950 Like I was focused much more because I'm an 667 00:32:09,990 --> 00:32:11,750 analyst on my Ace framework, 668 00:32:11,750 --> 00:32:14,510 which is analysis, and I thought that would 669 00:32:14,510 --> 00:32:16,030 be the focus of what I was doing. 670 00:32:16,030 --> 00:32:17,790 But you basically said, okay, no, that's more 671 00:32:17,830 --> 00:32:20,710 the endpoint as opposed to the beginning 672 00:32:20,710 --> 00:32:23,270 point. And that was a change for me because 673 00:32:23,310 --> 00:32:25,880 again, I have been for decades teaching 674 00:32:25,880 --> 00:32:28,160 workshops, classes, everything on how to do 675 00:32:28,200 --> 00:32:30,880 policy analysis and how to communicate those 676 00:32:30,880 --> 00:32:33,200 analyses. But I really wanted to get to that 677 00:32:33,200 --> 00:32:35,440 engagement point. 678 00:32:35,440 --> 00:32:38,160 And, um, I think you can just see and this is 679 00:32:38,160 --> 00:32:39,800 why I think Aaron and I pair well, 680 00:32:39,840 --> 00:32:41,440 so well together is. 681 00:32:41,440 --> 00:32:43,200 Yes, you need an analyst like me. 682 00:32:43,200 --> 00:32:44,640 You need those researchers who do the 683 00:32:44,640 --> 00:32:46,680 research, but you also need people like Erin 684 00:32:46,680 --> 00:32:48,280 to tell the story, because believe me, 685 00:32:48,400 --> 00:32:50,040 they're going to remember Erin a heck a lot 686 00:32:50,040 --> 00:32:51,600 more than they can remember me. 687 00:32:51,640 --> 00:32:53,920 I mean, even the people on this podcast, 688 00:32:54,000 --> 00:32:56,000 they're going to remember Erin's story more. 689 00:32:58,360 --> 00:32:59,720 Erin Mark: Because opposites attract. 690 00:32:59,760 --> 00:33:02,360 We need you. Yes. 691 00:33:02,960 --> 00:33:04,480 Deborah Stine: Yes, we we need both of us. 692 00:33:04,480 --> 00:33:07,200 We need a partnership to kind of have an 693 00:33:07,200 --> 00:33:08,360 impact on society. 694 00:33:08,360 --> 00:33:10,920 And, you know, we're just having our impacts 695 00:33:10,920 --> 00:33:12,480 in different, different ways. 696 00:33:12,760 --> 00:33:16,560 Um, so, um, I think that that to me was 697 00:33:16,720 --> 00:33:18,640 something that really helped helped because 698 00:33:18,640 --> 00:33:20,280 I'm used to doing stories, right. I'm used to 699 00:33:20,280 --> 00:33:22,240 writing reports with beginning and middles 700 00:33:22,240 --> 00:33:26,770 and ends, but, uh, I have always done it for 701 00:33:26,770 --> 00:33:29,090 my workshop presentations. 702 00:33:29,170 --> 00:33:30,410 It's more of steps, you know, 703 00:33:30,450 --> 00:33:33,490 like one steps, one through ten versus more 704 00:33:33,530 --> 00:33:34,330 of a story. 705 00:33:35,330 --> 00:33:36,930 Carol Cox: Yes. Well, I'm glad you brought up the three 706 00:33:36,930 --> 00:33:39,050 S's. Now I'm a sucker for alliterations. 707 00:33:39,050 --> 00:33:41,290 I will if you know whether it's an acronym 708 00:33:41,290 --> 00:33:42,930 like Erin has with Calm, 709 00:33:43,170 --> 00:33:44,650 if that. You know, if I can't think of an 710 00:33:44,650 --> 00:33:46,250 acronym, you already had an acronym, 711 00:33:46,250 --> 00:33:48,450 Debbie with Ace, which I figured was good for 712 00:33:48,450 --> 00:33:50,890 act three for the call to action for the for 713 00:33:50,890 --> 00:33:53,250 your audience. But I really wanted in that 714 00:33:53,250 --> 00:33:56,810 act to to think about you sharing with an 715 00:33:56,810 --> 00:33:58,290 audience on a keynote stage. 716 00:33:58,330 --> 00:34:00,010 Right. Not a workshop training, 717 00:34:00,050 --> 00:34:01,850 not your traditional presentations that you 718 00:34:01,890 --> 00:34:03,610 are already excellent at. 719 00:34:03,770 --> 00:34:06,490 But how can we broaden out your message? 720 00:34:06,610 --> 00:34:08,730 And that's where I thought of the the skills, 721 00:34:08,730 --> 00:34:09,970 the stories and the spaces. 722 00:34:10,010 --> 00:34:11,690 And again, I like alliteration because then I 723 00:34:11,690 --> 00:34:13,490 remember it, which I just did, 724 00:34:13,890 --> 00:34:15,810 which otherwise I probably would not have 725 00:34:15,810 --> 00:34:18,610 remembered it. Yeah. 726 00:34:18,970 --> 00:34:20,370 So because I really imagine you, 727 00:34:20,410 --> 00:34:21,490 Debbie, because of the, 728 00:34:21,490 --> 00:34:23,450 the background, you have the Obama White 729 00:34:23,540 --> 00:34:25,380 House, National Science Foundation, all of 730 00:34:25,380 --> 00:34:27,860 these incredible positions you've had and the 731 00:34:27,860 --> 00:34:29,900 impact that you have, I think a lot of people 732 00:34:29,900 --> 00:34:32,340 can learn from you, not only the scientists 733 00:34:32,340 --> 00:34:34,300 and the researchers and the people who are 734 00:34:34,300 --> 00:34:36,140 already in those fields. 735 00:34:36,140 --> 00:34:37,540 But I think a lot of other people, 736 00:34:37,580 --> 00:34:40,340 whether it's healthcare or nurses or just, 737 00:34:40,380 --> 00:34:42,020 you know, people who do have some type of 738 00:34:42,020 --> 00:34:44,260 expertise but don't think of themselves as 739 00:34:44,260 --> 00:34:46,820 connected to having an impact on policy. 740 00:34:46,900 --> 00:34:48,700 But to your I know your message is, 741 00:34:48,700 --> 00:34:50,620 but we need them, right? 742 00:34:50,660 --> 00:34:53,340 You know, to whether it's writing op eds, 743 00:34:53,340 --> 00:34:55,020 engaging with their local community, 744 00:34:55,060 --> 00:34:56,980 state legislatures, etc., 745 00:34:56,980 --> 00:34:58,940 so that these positive changes are more 746 00:34:58,940 --> 00:34:59,980 likely to happen. 747 00:35:00,460 --> 00:35:02,260 Deborah Stine: Yeah. And I think that's really the case. You 748 00:35:02,260 --> 00:35:04,540 know, it's one thing for me as an analyst to 749 00:35:04,900 --> 00:35:07,980 present their story, but I will never be as 750 00:35:07,980 --> 00:35:09,580 strong a voice as, you know, I'm based in 751 00:35:09,580 --> 00:35:11,740 Pittsburgh, you know, and for those of you 752 00:35:11,740 --> 00:35:13,100 who watch Pitt, you know, 753 00:35:13,140 --> 00:35:14,780 the, you know, the Pitt, which is with no 754 00:35:14,820 --> 00:35:16,780 Wiley. You know, they had you know, 755 00:35:16,820 --> 00:35:18,700 they definitely have doctors and nurses, 756 00:35:18,740 --> 00:35:20,580 you know, from Pittsburgh who said, 757 00:35:20,580 --> 00:35:21,860 hey, this is real life. 758 00:35:21,900 --> 00:35:24,110 Like what's on that show is really what we 759 00:35:24,110 --> 00:35:27,310 experience. Well, that obviously means a lot 760 00:35:27,310 --> 00:35:29,110 more to people than anything. 761 00:35:29,110 --> 00:35:31,470 I would say. Any data I would give about all 762 00:35:31,470 --> 00:35:33,390 the challenges that are faced by emergency 763 00:35:33,390 --> 00:35:35,150 departments in Pittsburgh, 764 00:35:35,150 --> 00:35:36,670 public hospitals. Right. 765 00:35:36,990 --> 00:35:40,750 Um, so I really think it's important to kind 766 00:35:40,750 --> 00:35:42,030 of broaden that message. 767 00:35:42,030 --> 00:35:43,710 And like I said, that's the reason I wanted 768 00:35:43,710 --> 00:35:45,870 to do this, is to try to go beyond, 769 00:35:46,350 --> 00:35:48,910 you know, my core audience who already know 770 00:35:48,910 --> 00:35:51,270 me. And, you know, I know maybe they're tired 771 00:35:51,270 --> 00:35:53,030 of me at this point, but but, 772 00:35:53,030 --> 00:35:55,910 but to reach others because ultimately, 773 00:35:55,950 --> 00:35:58,630 you know, my life goal is to have an impact 774 00:35:58,630 --> 00:36:01,350 on society with evidence based knowledge, 775 00:36:01,630 --> 00:36:04,790 whatever that knowledge you know, 776 00:36:04,830 --> 00:36:08,110 might be. And to to realize, 777 00:36:08,190 --> 00:36:10,550 um, that though we as scientists, 778 00:36:10,550 --> 00:36:11,950 engineers, we have to be humble enough to 779 00:36:11,990 --> 00:36:15,510 recognize that what we say is not enough to 780 00:36:15,550 --> 00:36:19,030 really impact action, impact society. 781 00:36:19,350 --> 00:36:20,950 Uh, and that's, I think, a very important 782 00:36:20,950 --> 00:36:22,400 message for us to understand. 783 00:36:22,400 --> 00:36:25,080 And then for also those who have stories to 784 00:36:25,120 --> 00:36:26,240 know that we need them, 785 00:36:26,280 --> 00:36:28,840 you know, because oftentimes people will say, 786 00:36:28,880 --> 00:36:30,640 oh, but I don't know, science or I don't 787 00:36:30,680 --> 00:36:32,880 know, it doesn't really make any difference. 788 00:36:33,440 --> 00:36:35,880 What's important is that you tell your story 789 00:36:36,000 --> 00:36:37,080 so that you can show that, 790 00:36:37,080 --> 00:36:39,720 yes, you know, this is an important issue to 791 00:36:39,720 --> 00:36:42,080 address. Or like in Aaron's case, 792 00:36:42,120 --> 00:36:43,800 you know, like there's been a lot of cuts to 793 00:36:43,840 --> 00:36:45,840 research funding, for example, 794 00:36:46,040 --> 00:36:47,680 to show that. Yes. Just because, 795 00:36:47,720 --> 00:36:49,240 you know, we had federal research funding, it 796 00:36:49,280 --> 00:36:51,920 created this drug which ended up saving her 797 00:36:51,920 --> 00:36:53,040 life. Right. 798 00:36:53,200 --> 00:36:55,480 And we've really had for the past year or so, 799 00:36:55,480 --> 00:36:57,600 really had to get across that message. 800 00:36:57,880 --> 00:37:00,280 Um, and before, I think as a community, 801 00:37:00,280 --> 00:37:01,960 we took that for granted and we could no 802 00:37:01,960 --> 00:37:04,480 longer take for granted that people 803 00:37:04,680 --> 00:37:06,880 understand the power that science and 804 00:37:06,880 --> 00:37:08,880 technology can bring to people's lives. 805 00:37:11,040 --> 00:37:13,600 Erin Mark: Uh, Debbie, are we are we collaborating for 806 00:37:13,640 --> 00:37:15,520 a. I think what's next is Debbie and I are 807 00:37:15,520 --> 00:37:16,920 going on tour for. 808 00:37:17,200 --> 00:37:19,200 Yeah, yeah. Yes, yes. 809 00:37:19,240 --> 00:37:20,770 I didn't mean to interrupt. Sorry. I was 810 00:37:20,770 --> 00:37:22,210 like, Debbie, what are we doing here? What 811 00:37:22,210 --> 00:37:23,610 are we doing? Let's get together. 812 00:37:23,650 --> 00:37:25,530 Yes. Bring with us, Diane. 813 00:37:25,570 --> 00:37:26,730 Hop on. All right. 814 00:37:26,730 --> 00:37:28,370 Go ahead. Sorry, Carol. I got so excited. 815 00:37:28,650 --> 00:37:30,210 Carol Cox: No, we're going to Tahiti. 816 00:37:30,370 --> 00:37:32,130 We gotta find a speaking engagement. 817 00:37:33,130 --> 00:37:33,570 Erin Mark: Yes. 818 00:37:33,850 --> 00:37:36,210 Deborah Stine: You know, I you know, I kept wondering, 819 00:37:36,210 --> 00:37:38,850 Aaron, actually. Did you ever make it to 820 00:37:38,890 --> 00:37:40,530 Tahiti? I've actually been to Haiti, and it's 821 00:37:40,530 --> 00:37:42,330 very lovely. Did you ever go? 822 00:37:42,490 --> 00:37:44,690 Erin Mark: I have never made it to Tahiti yet. 823 00:37:44,730 --> 00:37:45,130 Okay. 824 00:37:45,650 --> 00:37:47,890 Deborah Stine: Okay, well, we gotta solve this problem. 825 00:37:47,930 --> 00:37:50,010 We need to book a speaking gig in Tahiti. 826 00:37:50,050 --> 00:37:52,250 Erin Mark: Right? If anybody is listening, 827 00:37:52,490 --> 00:37:55,050 hire me for your off site Tahiti for 828 00:37:55,050 --> 00:37:56,930 corporate. Debbie and I will come. 829 00:37:57,250 --> 00:37:58,450 Carol's going to come. 830 00:37:58,610 --> 00:38:01,010 We're in. Yes. 831 00:38:01,050 --> 00:38:02,890 Carol Cox: Make Erin's wish come true. 832 00:38:02,970 --> 00:38:03,410 Deborah Stine: Right. 833 00:38:03,970 --> 00:38:05,370 Erin Mark: The adult Make-A-Wish. 834 00:38:05,450 --> 00:38:07,890 Right. Like. Yeah, I survived, 835 00:38:07,890 --> 00:38:09,610 right? I remember, by the way, 836 00:38:09,650 --> 00:38:12,570 Cinderella, this beautiful blonde would save 837 00:38:12,570 --> 00:38:14,770 me a seat every day at breakfast because I 838 00:38:14,770 --> 00:38:16,290 was obsessed with her. I was not obsessed 839 00:38:16,290 --> 00:38:18,570 with Mickey, but the Cinderella I warmed up 840 00:38:18,570 --> 00:38:20,100 to. She was near a palm tree, 841 00:38:20,260 --> 00:38:21,460 and I thought to myself, 842 00:38:21,900 --> 00:38:24,100 if she only knew that I made it right. 843 00:38:24,140 --> 00:38:26,260 That I survived because at the time, 844 00:38:26,260 --> 00:38:28,900 right? She probably didn't think so. 845 00:38:28,940 --> 00:38:30,300 Me? I gotta find her. 846 00:38:30,300 --> 00:38:32,180 So, Cinderella, if you're watching, 847 00:38:32,180 --> 00:38:34,020 I made it. I made it, Cindy. 848 00:38:34,020 --> 00:38:36,220 And I'm going to Tahiti eventually. 849 00:38:37,300 --> 00:38:39,460 Carol Cox: Oh, we're gonna get you there soon. 850 00:38:39,460 --> 00:38:41,100 All right. Erin. So that was my next question 851 00:38:41,100 --> 00:38:42,540 is, what's next for you? 852 00:38:42,700 --> 00:38:45,020 Erin Mark: Yeah, yeah. Besides Tahiti, 853 00:38:45,220 --> 00:38:49,660 what's next for me is keynotes and being able 854 00:38:49,660 --> 00:38:52,140 to impact as many people as possible and 855 00:38:52,140 --> 00:38:54,940 really firing up this business of mine and 856 00:38:54,940 --> 00:38:57,020 really just taking it to the next level. 857 00:38:57,180 --> 00:39:01,460 I'm looking to really expand into just 858 00:39:01,460 --> 00:39:03,260 healthcare, more conferences, 859 00:39:03,260 --> 00:39:05,660 associations, but corporates really any 860 00:39:05,660 --> 00:39:07,420 industry is going through change, 861 00:39:07,540 --> 00:39:08,980 which is very broad, right? 862 00:39:09,020 --> 00:39:12,620 But partnering right with HR teams to come in 863 00:39:12,620 --> 00:39:15,620 and to help also motivate their employees. 864 00:39:15,620 --> 00:39:18,550 Talking about realistic Resilience. 865 00:39:18,750 --> 00:39:20,590 Not this forced optimism. 866 00:39:20,590 --> 00:39:22,830 Right. Because I think we have so much going 867 00:39:22,830 --> 00:39:25,390 on in both our professional lives and our 868 00:39:25,390 --> 00:39:27,990 work lives and in our personal lives. 869 00:39:27,990 --> 00:39:31,910 So we need a way to stay calm as much as 870 00:39:31,910 --> 00:39:34,110 possible, to keep moving forward and to make 871 00:39:34,110 --> 00:39:36,150 a better life for all of us. 872 00:39:36,190 --> 00:39:38,470 You don't need a crisis to change everything 873 00:39:38,470 --> 00:39:40,510 in your life. You don't have to have a 874 00:39:40,510 --> 00:39:42,270 terminal illness like I did, 875 00:39:42,390 --> 00:39:45,230 right? It's just these small changes that can 876 00:39:45,230 --> 00:39:47,510 really set you up for success professionally 877 00:39:47,510 --> 00:39:48,470 and personally. 878 00:39:50,510 --> 00:39:53,190 Carol Cox: You know, Erin, I was actually was just last 879 00:39:53,190 --> 00:39:54,990 week because I know your framework and I know 880 00:39:54,990 --> 00:39:56,510 your talk since we've been working together. 881 00:39:56,510 --> 00:39:58,070 And there was there was something I was like 882 00:39:58,070 --> 00:39:59,950 sitting on the sofa and getting ready to, 883 00:39:59,990 --> 00:40:01,670 you know, watch something on TV for the night 884 00:40:01,670 --> 00:40:03,230 to like, you know, like, 885 00:40:03,270 --> 00:40:04,830 relax and you're calm. 886 00:40:04,830 --> 00:40:07,030 Framework popped into my head for some 887 00:40:07,030 --> 00:40:08,950 reason. Maybe I had been watching the news. 888 00:40:08,990 --> 00:40:10,590 I don't know, I probably was it. 889 00:40:10,910 --> 00:40:12,750 And then I actually went through it. 890 00:40:12,750 --> 00:40:14,630 I'm like, okay, what can I control? 891 00:40:14,670 --> 00:40:16,150 Adapt. Lean on others, 892 00:40:16,310 --> 00:40:18,320 you know, move forward and I remembered it. 893 00:40:18,320 --> 00:40:21,040 And so I think that is the power of combining 894 00:40:21,040 --> 00:40:23,560 a framework with a story for a talk, 895 00:40:23,560 --> 00:40:25,320 for an audience, because I think they will 896 00:40:25,320 --> 00:40:26,840 walk away remembering it, 897 00:40:27,240 --> 00:40:28,840 and then they'll start putting it into 898 00:40:28,840 --> 00:40:30,760 practice. Because as speakers, 899 00:40:31,040 --> 00:40:32,440 sure, we want to, you know, 900 00:40:32,480 --> 00:40:34,760 entertain the audience while we're on stage, 901 00:40:34,800 --> 00:40:35,920 you know, inspire them, 902 00:40:35,920 --> 00:40:37,680 make them feel good, have them think 903 00:40:37,680 --> 00:40:40,520 differently for that 30 minutes or 45 minutes 904 00:40:40,520 --> 00:40:42,120 or an hour that we're with them, 905 00:40:42,120 --> 00:40:44,960 but we want them to be able to take what they 906 00:40:44,960 --> 00:40:47,400 heard from us and carry it forward and 907 00:40:47,400 --> 00:40:49,480 remember it. And so I think they'll remember 908 00:40:49,480 --> 00:40:51,360 your story and they'll you'll remember your 909 00:40:51,360 --> 00:40:52,560 framework. And, Debbie, 910 00:40:52,800 --> 00:40:55,000 same with you. So what's next for you? 911 00:40:55,000 --> 00:40:56,480 I know you also have some speaking 912 00:40:56,480 --> 00:40:57,720 engagements coming up. 913 00:40:58,600 --> 00:41:02,080 Deborah Stine: Um, yeah. So I'm sort of like building up 914 00:41:02,120 --> 00:41:03,880 again for my goal of 2026, 915 00:41:03,880 --> 00:41:05,840 which is to move to more of a keynote, 916 00:41:05,960 --> 00:41:08,920 um, stage, uh, where I'll be next week is 917 00:41:08,960 --> 00:41:10,320 actually with Dorie Clark, 918 00:41:10,320 --> 00:41:12,680 who you've had, I know on your podcast, 919 00:41:12,680 --> 00:41:15,160 Carol and and her interview was really very 920 00:41:15,160 --> 00:41:18,420 useful. And so my my challenge I think that I 921 00:41:18,420 --> 00:41:20,220 have next is to figure out, 922 00:41:20,540 --> 00:41:25,580 um, the uh, kind of how to market this enough 923 00:41:25,900 --> 00:41:29,700 to get to the right audience because in my 924 00:41:29,700 --> 00:41:31,740 world, you know, you know, a lot of people 925 00:41:31,740 --> 00:41:32,820 speak for free. 926 00:41:32,860 --> 00:41:34,620 And I would certainly love to speak for free. 927 00:41:34,620 --> 00:41:36,700 But the reality is, is I cannot afford to 928 00:41:36,700 --> 00:41:39,660 speak for free. And so I need to figure out 929 00:41:39,660 --> 00:41:42,620 some way to to still get across my message 930 00:41:42,620 --> 00:41:45,580 and find audiences who are interested in 931 00:41:45,580 --> 00:41:47,460 inspiring their audiences. 932 00:41:47,820 --> 00:41:50,860 You know, with what it is that my message is, 933 00:41:51,100 --> 00:41:52,900 uh, in terms of what it is that I have to 934 00:41:52,900 --> 00:41:57,060 say. So that I think is my big next, 935 00:41:57,100 --> 00:42:00,300 uh, step. So I'm doing that next week and 936 00:42:00,300 --> 00:42:01,460 then the like, I know, 937 00:42:01,500 --> 00:42:02,740 two weeks after that, uh, 938 00:42:02,740 --> 00:42:03,860 here in Pittsburgh, I'm, 939 00:42:04,060 --> 00:42:06,540 I'm doing a, uh, speakers, 940 00:42:06,660 --> 00:42:08,140 uh, with the National Speakers Association. 941 00:42:08,140 --> 00:42:09,860 I'm doing another event also. 942 00:42:09,900 --> 00:42:11,020 Again, I have to do this in, 943 00:42:11,100 --> 00:42:12,860 like five minutes, uh, 944 00:42:12,900 --> 00:42:15,990 to get a recording to Again to be able to use 945 00:42:15,990 --> 00:42:17,950 that for for marketing. 946 00:42:18,310 --> 00:42:20,310 So I still have a lot of like workshops and 947 00:42:20,310 --> 00:42:21,830 things booked. 948 00:42:21,870 --> 00:42:24,830 I haven't really tried yet to book. 949 00:42:24,950 --> 00:42:27,910 Um, like to find the right thing for the 950 00:42:27,950 --> 00:42:30,590 keynote? Um, because I think it's going to 951 00:42:30,590 --> 00:42:32,150 take some thought. And I'm hoping after this 952 00:42:32,150 --> 00:42:34,470 strategy session I have next week, 953 00:42:34,470 --> 00:42:35,870 plus all the stuff I've learned from you, 954 00:42:35,910 --> 00:42:38,830 Carol, um, that I can figure out, 955 00:42:39,470 --> 00:42:41,550 you know, who might be interested in the 956 00:42:41,550 --> 00:42:43,390 message that I have that I can make, 957 00:42:43,430 --> 00:42:45,670 maybe make the pitch to. 958 00:42:45,710 --> 00:42:48,590 And I feel that it's definitely possible 959 00:42:48,630 --> 00:42:50,790 because I've done this in the past, like at 960 00:42:50,790 --> 00:42:52,790 NIH, they didn't at one point. 961 00:42:52,790 --> 00:42:55,030 They didn't have any classes that were on 962 00:42:55,030 --> 00:42:56,270 policy or things like that, 963 00:42:56,310 --> 00:42:57,990 and I pitched it to them, 964 00:42:57,990 --> 00:42:59,830 I don't know, maybe ten years ago now. 965 00:43:00,190 --> 00:43:02,750 Um, and, you know, then I started out with 966 00:43:02,750 --> 00:43:05,110 one like, you know, class, 967 00:43:05,110 --> 00:43:06,590 and then I went to, like, five, 968 00:43:06,630 --> 00:43:09,350 right? Uh, so I found that if I could just 969 00:43:09,350 --> 00:43:11,830 find one, like, niche. 970 00:43:11,870 --> 00:43:14,440 Niche, you know, that I can. 971 00:43:14,840 --> 00:43:16,440 It will make sense to me, but I'm just not 972 00:43:16,440 --> 00:43:18,000 quite sure what that is yet. 973 00:43:18,000 --> 00:43:20,240 So I'm going to rely on you and others to try 974 00:43:20,240 --> 00:43:21,960 to help me figure out it from a marketing 975 00:43:21,960 --> 00:43:24,040 perspective, what that is, 976 00:43:24,040 --> 00:43:26,200 I don't feel very comfortable yet again with 977 00:43:26,200 --> 00:43:29,200 that keynote style of, 978 00:43:29,320 --> 00:43:30,560 uh, of marketing. 979 00:43:31,600 --> 00:43:33,160 Carol Cox: Okay, well, we are here for you, 980 00:43:33,200 --> 00:43:34,840 Debbie. And like I told you, 981 00:43:34,840 --> 00:43:36,480 I think because of your background, your 982 00:43:36,480 --> 00:43:38,200 credibility, your message, 983 00:43:38,200 --> 00:43:39,400 your storytelling ability, 984 00:43:39,440 --> 00:43:41,240 you are right for the keynote stage. 985 00:43:41,440 --> 00:43:43,240 A lot of it is relationship building. 986 00:43:43,240 --> 00:43:45,360 And even going back to the conferences you've 987 00:43:45,360 --> 00:43:47,000 spoken at in the past, 988 00:43:47,200 --> 00:43:48,320 even if you, you know, 989 00:43:48,880 --> 00:43:50,520 even if you weren't paid at the time or, 990 00:43:50,560 --> 00:43:52,000 you know, you were a breakout session and 991 00:43:52,000 --> 00:43:54,400 pitching them as the keynote speaker for 992 00:43:54,400 --> 00:43:55,920 their next, the next event, 993 00:43:55,920 --> 00:43:57,440 whatever that it could be next year, you 994 00:43:57,440 --> 00:43:59,480 know, because they book far in advance a lot 995 00:43:59,480 --> 00:44:02,800 of the times it's you would be surprised that 996 00:44:03,080 --> 00:44:05,400 we have to let them know that, 997 00:44:05,400 --> 00:44:07,520 hey, like, I'm could be this like I could be 998 00:44:07,520 --> 00:44:08,960 your keynote speaker because they don't 999 00:44:08,960 --> 00:44:11,240 necessarily put two and two together and it 1000 00:44:11,240 --> 00:44:13,810 can feel very like, uh, 1001 00:44:13,850 --> 00:44:16,210 intimidating to do it because you're, 1002 00:44:16,250 --> 00:44:18,450 you know, and I'm speaking for me and 1003 00:44:18,450 --> 00:44:20,050 probably for a lot of listeners, if you're a 1004 00:44:20,050 --> 00:44:22,610 rejection, like, maybe they just don't reply. 1005 00:44:23,050 --> 00:44:24,770 What are they going to think about me? 1006 00:44:24,770 --> 00:44:25,930 But I would just say, like, 1007 00:44:26,210 --> 00:44:29,050 Debbie, you are so qualified to be on those 1008 00:44:29,050 --> 00:44:31,410 keynote stages. Audiences need to hear your 1009 00:44:31,410 --> 00:44:34,010 message. So as a public service to your 1010 00:44:34,010 --> 00:44:36,210 audiences, you should start pitching 1011 00:44:36,210 --> 00:44:36,850 yourself. 1012 00:44:37,410 --> 00:44:40,130 Deborah Stine: Yes, yes I will, and I just I just need to 1013 00:44:40,170 --> 00:44:42,490 figure out how how best to do it. 1014 00:44:42,490 --> 00:44:43,890 But yeah, I mean like and again, I'm 1015 00:44:43,890 --> 00:44:45,410 passionate about my message. 1016 00:44:45,410 --> 00:44:48,130 My entire career has been focused, 1017 00:44:48,330 --> 00:44:51,090 you know, like that was to not because 1018 00:44:51,090 --> 00:44:52,410 originally I could have just been a 1019 00:44:52,410 --> 00:44:55,250 researcher, but to try to have an impact on 1020 00:44:55,250 --> 00:44:57,650 society. And I've been able to have that, 1021 00:44:57,690 --> 00:44:59,170 you know, working for all the different 1022 00:44:59,170 --> 00:45:00,770 places that I've worked. 1023 00:45:00,930 --> 00:45:03,290 And so I really feel I can still carry that 1024 00:45:03,290 --> 00:45:06,050 message. I just, I just need to figure out 1025 00:45:06,050 --> 00:45:07,130 how best to do it. 1026 00:45:07,770 --> 00:45:09,570 Carol Cox: All right. Well, you're in the right place. 1027 00:45:09,570 --> 00:45:11,410 All right. So everyone who was watching and 1028 00:45:11,410 --> 00:45:13,460 listening Make sure to connect with Debbie 1029 00:45:13,460 --> 00:45:15,580 and Erin on LinkedIn. 1030 00:45:15,620 --> 00:45:17,060 Obviously, if you're watching on LinkedIn, 1031 00:45:17,100 --> 00:45:19,460 you can see them as the speakers and you can 1032 00:45:19,460 --> 00:45:21,300 connect with them there. If you're listening 1033 00:45:21,340 --> 00:45:22,860 to this on the podcast, 1034 00:45:22,860 --> 00:45:24,620 check the show notes for the links to their 1035 00:45:24,620 --> 00:45:26,020 LinkedIn profiles. 1036 00:45:26,020 --> 00:45:27,180 Also for their websites. 1037 00:45:27,180 --> 00:45:32,500 You can find Erin at Erinmark.com that's e r 1038 00:45:32,540 --> 00:45:35,940 i n m a r k . Com and you can find Debbie's 1039 00:45:35,980 --> 00:45:39,900 website at scitechpolicyacademy.com. 1040 00:45:39,940 --> 00:45:41,860 Again, links will be in the show notes. 1041 00:45:41,860 --> 00:45:43,500 And if you would like to join us in the 1042 00:45:43,500 --> 00:45:45,460 Thought Leader Academy to develop your 1043 00:45:45,500 --> 00:45:47,420 thought leadership message, your signature 1044 00:45:47,420 --> 00:45:49,860 talk, learn the business of speaking and be 1045 00:45:49,860 --> 00:45:52,460 around an amazing group of other women 1046 00:45:52,460 --> 00:45:53,740 speakers and women leaders. 1047 00:45:53,740 --> 00:45:55,980 You can get all the details and apply 1048 00:45:56,420 --> 00:46:00,060 speaking your brand. Com Academy again, 1049 00:46:00,060 --> 00:46:03,580 that's speaking your brand academy. 1050 00:46:03,980 --> 00:46:06,340 And until next time, thanks for listening.