The FMCG Marketing Daily | How Dr Pepper's 'Fansville' campaign stays | Coke tackles college football season with | Unilever, McCormick to put Colman's up

The FMCG Marketing Daily — August 28, 2026 In this episode: • Fansville is one of the longest-running branded entertainment campaigns in FMCG — and its longevity makes it a rare live case study in sustained brand equity building. • Coca-Cola is betting on a social-first, creator-led model for college football — a direct signal of how the world's biggest beverage brand is shifting its live sports playbook. • Unilever and McCormick are offloading one of Britain's most iconic condiment brands — a move that signals ongoing FMCG portfolio rationalisation is far from over. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

What is The FMCG Marketing Daily?

The essential morning briefing for brand leaders in fast-moving consumer goods. Hosted by Marco and Klara — two senior strategists with decades of experience inside global CPG companies and consultancies. Every episode covers retail media and distribution shifts, brand and competitor moves from Unilever, Coke, Nestlé, and challenger brands, and the macro and regulatory forces reshaping the category. Authoritative. Analytical. No noise. Built for brand managers, trade marketers, CMOs, and agency directors who need to stay ahead.