The B2B content flywheel playbook - with Dave Gerhardt

Dave Gerhardt (Founder, Exit Five) and Erik Jacobson (Founder, Hatch.fm) share approaches for building a B2B content flywheel in 2024.

Here's what was covered:

• (4:08) - What is a content flywheel?
• (10:06) - How do you get started with a content flywheel?
• (19:27) - The content flywheel process
• (26:21) - The thought leader + content team structure
• (31:55) - Content distribution goals and approach
• (44:43) - Who should help get the best content from the Thought Leader?
• (46:45) - Curating your LinkedIn feed
• (47:53) - The value and approach of newsletters
• (50:43) - Is X/Twitter still a viable channel for B2B?
• (54:01) The most important part of a content strategy

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Hatch is a video-first content production agency that helps B2B marketing teams create video podcasts, video series, and short-form video content so they can run an efficient content engine, and be seen as experts in their industry.

To learn more, go to hatch.fm.

What is 95% Content?

95% Content is a show for B2B content teams who want to build trust with the 95% of buyers who are out-of-market today, but will be ready to buy in the future.

You can call it many different things: content marketing, demand creation, brand marketing, dark social, or zero-click content.

No matter what you call it, the goal is the same.

You want to reach future buyers on the social and content platforms they hang out on every single day, and in a way that compels them to want to work with you when they’re ready.

We’re going to cover how B2B companies can win with things like: organic social, short-form video, podcasting, YouTube, newsletters, webinars, and communities.

Because the best way to win in 2024 is to already be on your buyers short-list the day they decide they need a solution.

On this show hosted by Erik Jacobson, we’re going to explore how B2B content teams can do exactly that.