Summary
In this episode, Sean discusses the misconception that sales is only for a specific type of person and highlights that sales is actually a process that anyone can learn. He explores two different approaches to sales - low touch and high touch - and emphasizes the importance of finding the right match between a problem and a solution. Sean also shares insights on how to design an effective sales process for a SaaS business.
Key Points
- Sales is about matching a problem with an appropriate solution.
- Low touch sales leverage a product-led approach, using software to qualify prospects.
- High touch sales involve synchronous interactions with different buyer personas.
- Hybrid approaches that combine both low touch and high touch sales exist.
- The goal of sales is to ensure customers receive value and continue to pay.
- Sales can be turned into a process for any type of business, including software.
- Asynchronous low touch sales can happen without direct intervention.
Quotes
- "Sales is really about following a process, and I want to talk more about what that process is because in my opinion, anyone can do it effectively."
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What is The Product Launch Podcast?
Sean Boyce from NxtStep shares the latest B2B SaaS strategies to help you succeed. The show covers everything from identifying problems worth solving to scaling B2B SaaS businesses. Sean will walk you through what he is building in real-time and share those results with you so you can learn from his successes (and failures) and apply what works to your B2B SaaS to generate real results.