#1 Core values, why they matter and how to create them

Being a part of the start-up scene and hanging around with startup-type people you quickly realize there is a lot of hype around core values. It’s kinda like ping-pong conference tables, provided lunches, and segways or skateboards to get from one meeting to the next. So are core values just cool vinyl graphics for the hip startups wall or are they so much more? I believe they are the heart and soul of your business and without them, a business will not reach its full potential.

In this episode, Vivian unpacks core values, what they are, why they matter, and step-by-step how to create them.

Show Notes

Unpacking this episode min by min:

1:17 - Core values are the glue that holds a business together
1:35 - The hype of core values, is it just all about wall decor and vinyl graphics?
3:16 - What I thought core values were all about at first
3:39 - Core values are the heart and soul of the owner and for the team first and then for your clients
4:00 - What core values are all about
5:11 - Defining what core values truly are
6:20 - They are values, not what you do, they are the why and the way
7:15 - Why they matter and why you should define them sooner than later
7:57 - Most common reason businesses finally create core values
8:44 - When the excitement of a new business wears off, these are the most common things business owner say
9:40 - Fully owning your core values is key
10:08 - Take the test, do you have your core values defined? Do this short exercise
11:24 - The people you work with can't read your mind
12:19 - How to use core values in your business
15:48 -Step-by-step on how to create your business core values
20:18 - Example core values

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Reach out! Send your feedback and comments. Have you created core values? If so, what are your core values? If not, whats holding you back? Drop me a message I would love to hear from you.

Vivian Kvam:

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Riding Tandem with Vivian Kvam
A podcast from Tandem Works
Email the team: [e-mail] 

What is Riding Tandem?

Are you a business owner? Or are you on the verge of taking that side hustle to the next level? Or curious about the world of entrepreneurship? Join Vivian Kvam, Co-Owner of Tandem Works, each week for a behind-the-scenes at small businesses and what it takes to succeed.

Each episode is full of inspiration, education, tips, and great conversation with people like you, people who are figuring it out. Take your business to the next level with insight from expert guests in business, leadership, and marketing.