Optimize

Join Nate Matherson as he sits down with Rebekah Edwards Le for the fourteenth episode of the Optimize podcast. Rebekah is the co-founder and CEO of Clara, a boutique content and SEO agency focused on producing high-quality content for B2C brands in the health, wellness, lifestyle, and coaching industries. Rebekah has been in the content marketing space since 2014 and partnered with brands including Ask the Dentist, Ancient Nutrition/Dr. Axe, Surely Wines, PrimeHealth, and The Real Food Dietitians. In this episode, Rebekah and Nate discuss what it takes to create great content in 2023 and how to prepare for algorithm updates. The pair discuss optimizing content strategy for the Your Money, Your Life (YMYL) space, crafting perfect content outlines and briefs, and navigating the realm of AI-generated content. Rebekah also shares tips on finding and hiring great talent from an agency owner’s POV.  Closing out the episode is our popular lightning round of questions! For more information please visit www.positional.com, or email us at podcast@positional.com.

Resources:
Join Positional’s Private Beta Here: www.positional.com
Check in with Nate on LinkedIn & Twitter
Check in with Rebekah on LinkedIn & Twitter

What to Listen For:
02:25 Rebekah’s background and starting Clara
05:10 Clara’s core services
07:08 What makes a fantastic piece of content in 2023?
09:57 How to write perfect content outlines and content briefs
13:02 How content strategy changes within the Your Money, Your Life (YMYL)
17:51 Rebekah’s thoughts on AI-generated content
21:34 How to find and hire SEO and content marketing professionals
25:32 The importance of revisiting and optimizing your content
29:25 How to prepare for algorithm updates
34:54 Dr. Axe Case Study
36:15 Lightning question round

What is Optimize?

Looking to scale an SEO channel and generate more traffic to your website? You are in the right place with the Optimize weekly podcast. Hosted by Nate Matherson, a content marketing and SEO leader, we go in-depth and tactical with an amazing selection of guests ranging from in-house SEO teams, agency folks, and solo practitioners who are crushing in their respective niches. Whether you are building an organic search channel for the first time or a seasoned pro, the Optimize podcast helps you keep up in the ever-changing SEO space. Our episodes are released each week on Wednesdays. For more information visit us at www.positional.com