Today we’re going to walk through the process of validating your startup on $20 a day, how to do influencer marketing without a budget, and why it's important to keep your list engaged with email marketing.
Show Notes
During their KickoffLabs campaign they captured thousands of email addresses at a 56% conversion rate with an 88% viral boost… meaning 88% of their leads came from KickoffLabs sharing tools.
Here’s just a sample of what you’ll learn in this episode.
- Use Google Trends to Validate People Looking for an idea.
- Track cost for lead generated, conversion rate, and whether or not people shared using KickoffLabs.
- You can do influencer marketing without paying for influencer marketing. Engage communities where your customers hang out.
- Optimize your campaigns by testing fewer, but more meaningful changes to ads and landing pages.
- Take a pro-active approach to email (at least once per week) to keep your list engaged as you build your product.
- 7% conversion rate from the initial list. Made back the $350 worth of chocolate in the first month.
- A website that converts is more important than something that’s pretty. :)
What is KickoffLabs On Growth?
KickoffLabs On Growth is a podcast aimed to help you launch and grow your business. We’ll share our own stories and feature interviews with successful startup founders and marketing experts.