The Authority Builder Podcast

You might think a sale is just about a customer or client paying you. But that’s just one part of the whole customer experience. It starts with your first contact, how you create credibility, and everything else you do to make it more likely they’ll not just take your offer, but also stay with you long-term.

Show Notes

You might think a sale is just about a customer or client paying you. But that’s just one part of the whole customer experience. 
 
It starts with your first contact, how you create credibility, and everything else you do to make it more likely they’ll not just take your offer, but also stay with you long-term.
 
It’s a concept called sales choreography, and I’ll be exploring that topic in depth. One of the most important elements is your positioning, and how it can set the tone for your entire relationship.
 
I’ll go into depth on that, including…
 
  • How to set yourself apart from nearly identical competition
  • The only two ways to position yourself as a salesperson
  • What people are really buying when they hire you or buy a product – and how to make them realize it
  • Why you should only create win-win situations with clients 
  • The leverageable information a bit of observation can achieve

What is The Authority Builder Podcast?

The Authority Builder Podcast is the place to come if you are building a professional practice and want to be seen as the leader in your market. We interview the top experts throughout professional services and share insights to help you grow your firm and be positioned as the only choice the clients ever want.

“Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent.”
― Calvin Coolidge, 30th President of the United States