2X eCommerce Podcast

2X eCommerce Podcast Trailer Bonus Episode 112 Season 1

How this Marketer 10X'd Product Sales with the Classic 4P's of Marketing Framework [Physical Product Business Podcast: EP13]

How this Marketer 10X'd Product Sales with the Classic 4P's of Marketing Framework [Physical Product Business Podcast: EP13]How this Marketer 10X'd Product Sales with the Classic 4P's of Marketing Framework [Physical Product Business Podcast: EP13]

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PLEASE SUBSCRIBE TO THIS CHANNEL: if you enjoyed the interview. We are also on YouTube, here is where you can SUBSCRIBE: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g --------------------------------------------------------------------------------------------- On this episode, we are joined by Trevor Longino; he was the Head of Marketing & PR at a video games online retail store, GOG.com. He grew GOG.com's revenues from mid-six figures annually to mid-seven figures monthly over the course of the four years he was there. GOG.com grew from #6 in its industry to #2 over his tenure. Their success was made possible by a few different tactics, which Trevor attributes to the classic 4 "P"s of marketing: Product, Price, Promotion and Place. All of which he applied. Over our conversation, we touch on branding, perception and the impact of manipulating pricing and product (an area many marketers do not seem to tweak or adjust). In this episode you will learn about: - How the Trevor revved up GOG.com's revenue from 6-figures a year to 6 figures a month in 4 years. - How to identify audiences likely to be interested in your products. - How to build a firm foundation for your promotions by determining why you are in business in the first place. - How to double or 10x your business with the 4 Ps of marketing. Guest Bio Trevor is U.S based marketer with 20 years of experience and has, focused mostly on strategic, digital and event marketing; He has been a consultant at Disney's Yellow Shoes Interactive, Universal Studios, Stratosphere Casino, Cox Communications, CD Projekt, and many more companies. He has taken five different startups from newly launched to #1 in their market.   --------------------------------------------------------------------------------------------- FOR FULL SHOWNOTES WEBSITE / BLOG: https://2xecommerce.com/podcast/ Subscribe to our iTunes Channel: https://itunes.apple.com/podcast/physical-product-business/id1181834388 FACEBOOK: https://www.facebook.com/kunletcampbell TWITTER: https://twitter.com/2xeCommerce CONNECT SOME MORE.... Subscribe to our MEDIUM: https://physicalproductbusiness.com/

Show Notes

PLEASE SUBSCRIBE TO THIS CHANNEL: if you enjoyed the interview. We are also on YouTube, here is where you can SUBSCRIBE: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g ---------------------------------------------------------------------------------------------

On this episode, we are joined by Trevor Longino; he was the Head of Marketing & PR at a video games online retail store, GOG.com. He grew GOG.com's revenues from mid-six figures annually to mid-seven figures monthly over the course of the four years he was there. GOG.com grew from #6 in its industry to #2 over his tenure.

Their success was made possible by a few different tactics, which Trevor attributes to the classic 4 "P"s of marketing: Product, Price, Promotion and Place. All of which he applied.

Over our conversation, we touch on branding, perception and the impact of manipulating pricing and product (an area many marketers do not seem to tweak or adjust).

In this episode you will learn about: - How the Trevor revved up GOG.com's revenue from 6-figures a year to 6 figures a month in 4 years. - How to identify audiences likely to be interested in your products. - How to build a firm foundation for your promotions by determining why you are in business in the first place. - How to double or 10x your business with the 4 Ps of marketing.

Guest Bio Trevor is U.S based marketer with 20 years of experience and has, focused mostly on strategic, digital and event marketing; He has been a consultant at Disney's Yellow Shoes Interactive, Universal Studios, Stratosphere Casino, Cox Communications, CD Projekt, and many more companies. He has taken five different startups from newly launched to #1 in their market.

 

--------------------------------------------------------------------------------------------- FOR FULL SHOWNOTES WEBSITE / BLOG: https://2xecommerce.com/podcast/

Subscribe to our iTunes Channel: https://itunes.apple.com/podcast/physical-product-business/id1181834388

FACEBOOK: https://www.facebook.com/kunletcampbell

TWITTER: https://twitter.com/2xeCommerce

CONNECT SOME MORE.... Subscribe to our MEDIUM: https://physicalproductbusiness.com/

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Creators & Guests

Host
Kunle Campbell
Host of the 2X eCommerce Podcast and Co-Founder at OCTILLION

What is 2X eCommerce Podcast?

Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test.

Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experience. We believe that by bringing together insights from a variety of experts, we can help you double the throughput of key ecommerce functions.

2X your eCommerce growth with insights from Kunle and handpicked experts.

Follow us on Twitter, LinkedIn and Instagram: @2XeCommerce