{
  "version": "1.2.0",
  "chapters": [
    {
      "title": "Jake finally reads Anna Karenina\r",
      "startTime": 0,
      "endTime": 490
    },
    {
      "title": "We visited Google again and gave a talk at YouTube!\r",
      "startTime": 490,
      "endTime": 660
    },
    {
      "title": "Presenting the Foundation Sprint for the first time\r",
      "startTime": 660,
      "endTime": 840
    },
    {
      "title": "Helping a founder build something new from day 0 in healthcare\r",
      "startTime": 840,
      "endTime": 1085
    },
    {
      "title": "Should he go direct to patients?\r",
      "startTime": 1085,
      "endTime": 1170
    },
    {
      "title": "Design Sprints give you a chance to try something risky and non-consensus\r",
      "startTime": 1170,
      "endTime": 1235
    },
    {
      "title": "A lot people told us not to write a book, so we prototyped it\r",
      "startTime": 1235,
      "endTime": 1330
    },
    {
      "title": "Prototypes aren’t just for customers; they give founders a chance to see their idea live!\r",
      "startTime": 1330,
      "endTime": 1470
    },
    {
      "title": "Our first audience questions!\r",
      "startTime": 1470,
      "endTime": 1520
    },
    {
      "title": "Audience question: Do you have a method for naming companies?\r",
      "startTime": 1520,
      "endTime": 1565
    },
    {
      "title": "History of the Name Sprint from Google Ventures\r",
      "startTime": 1565,
      "endTime": 1730
    },
    {
      "title": "Walkthrough of our Name Sprint for Character Capital\r",
      "startTime": 1730,
      "endTime": 1785
    },
    {
      "title": "Step 1: Note-and-Vote on themes of potential names\r",
      "startTime": 1785,
      "endTime": 2070
    },
    {
      "title": "Step 2: Note-and-Vote on actual names (as many as possible)\r",
      "startTime": 2070,
      "endTime": 2200
    },
    {
      "title": "Jake did not vote for Character\r",
      "startTime": 2200,
      "endTime": 2265
    },
    {
      "title": "Step 3: Multiple rounds of voting to narrow down the set of names\r",
      "startTime": 2265,
      "endTime": 2315
    },
    {
      "title": "Step 4: Plotting names on 2x2 charts to evaluate brand fit\r",
      "startTime": 2315,
      "endTime": 2360
    },
    {
      "title": "We chose Character even though it didn’t fit our abstract brand values\r",
      "startTime": 2360,
      "endTime": 2465
    },
    {
      "title": "Step 5: Vetting final names with the pub test (aka the shaky cell signal test)\r",
      "startTime": 2465,
      "endTime": 2550
    },
    {
      "title": "Step 6: Final checks (web test, domain, trademark)\r",
      "startTime": 2550,
      "endTime": 2670
    },
    {
      "title": "Empty vessel names\r",
      "startTime": 2670,
      "endTime": 2820
    },
    {
      "title": "Collecting aspirational domain names (including jakeandjz.com!)\r",
      "startTime": 2820,
      "endTime": 2995
    },
    {
      "title": "JZ’s Wisconsin accent\r",
      "startTime": 2995,
      "endTime": 3030
    },
    {
      "title": "Lantern Ventures: a free brand for any VCs who love camping\r",
      "startTime": 3030,
      "endTime": 3090
    },
    {
      "title": "We chose Character Capital because we had conviction, not consensus\r",
      "startTime": 3090,
      "endTime": 3165
    },
    {
      "title": "A special thank you to Laura Melahn\r",
      "startTime": 3165,
      "endTime": 3210
    },
    {
      "title": "Jake recommends Annihilation by Jeff VanderMeer (the book, not the movie)\r",
      "startTime": 3210,
      "endTime": 3360
    },
    {
      "title": "JZ recommends NPR’s Tiny Desk Concerts\r",
      "startTime": 3360,
      "endTime": 3435
    },
    {
      "title": "NPR Tiny Desk is the new MTV Unplugged",
      "startTime": 3435,
      "endTime": 0
    }
  ]
}