My guest in today’s episode is Cary Lawrence, the Co-founder and General Manager at SocialCode. They are a full-service marketing partner that combines media, data-management, creative, and marketplace strategies to help brands grow revenue and be more profitable.
Cary spearheads SocialCode’s Audience Intelligence Platform (referred to as AIP), an industry-leading technology that enables disruptors to prospect and acquire their highest-value customers and maximize LTV.
What You Will Learn Today
- How SocialCode’s Audience Intelligence Platform (AIP) allows Shopify brands to improve business outcomes by maximizing the value of customer data.
- Why behavioral, demographic, and psychographic information paired with Shopify customer and order data can complete the marketing picture.
- Why there is a need to look for opportunities to invest in areas that other Shopify brands aren’t thinking about.
- Why lifetime customer value will actually drive your business forward and set better marketing goals.
Links And Resources Mentioned In This Episode
Thank You For Listening
I truly appreciate you choosing to listen today and for supporting the podcast and it's sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.
New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!
Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on
iTunes,
Stitcher,
Google Play, or
Spotify and don’t miss a single episode!
SHIPBOB: EPISODE SPONSOR
Picked, packed, and shipped.
This podcast episode was sponsored by
ShipBob, the best-in-class order fulfillment company for small to midsize Shopify brands.
- ShipBob provides 2-day and 3-day shipping and fulfillment for thousands of direct-to-consumer brands. They’ve also been fully operational during the Coronavirus across their 9 fulfillment centers in the US, Canada, and Europe.
- ShipBob is also a tech-enabled 3PL that fulfills ecommerce orders for direct-to-consumer retailers. Their mission is clear...to make your Shopify brand successful by providing best-in-class logistics so your customers don’t go elsewhere.
- With reliable fulfillment services, warehouses near your customers, and connected technology that powers the fulfillment network, they will help improve transit times, shipping costs, and the delivery experience for your customers.
What is eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection?
Running a Shopify store? You know it's not just about finding the right apps—it's about knowing which strategies actually work when the stakes are real. I'm Steve Hutt, and every week I sit down with Shopify founders, marketing experts, and industry insiders who've been exactly where you are. We skip the theory and dive into what's actually moving the needle right now.
Since 2016, eCommerce Fastlane has been the weekly pit-stop for ambitious DTC founders and marketers. With over 2 million downloads and 400+ episodes, this show delivers actionable Shopify growth strategies that blend AI efficiency with authentic customer relationships.
Each episode brings you proven Shopify strategies, apps, and best practices that drive measurable results. You'll discover digital marketing tactics and retention playbooks that balance automation with genuine human connection, plus real-world founder stories from my journey scaling DTC businesses and insights from 400+ industry leaders.
We dive deep into emerging tech—AI, AR/VR, automation—and show you how to leverage it without losing your brand's soul. Plus, you'll get operations, logistics, and customer experience solutions that reduce overwhelm and build lasting customer loyalty.
Whether you're launching your first Shopify store or scaling past seven figures, you'll walk away from every episode with at least one strategy you can implement this week. No fluff, just real conversations about real growth.
Ready to thrive in today's fast-paced ecommerce world—growing smarter, not just faster? Join thousands of merchants building customer-centric, future-proof brands with strategies that actually work.
Steve Hutt
x-Shopify - DTC Founder - Podcast Host
Find Us Online
Website: eCommerceFastlane.com
Newsletter: FastlaneInsider.com
LinkedIn: linkedin.com/in/shutt
X: x.com/stevenhutt
Instagram: instagram.com/ecommercefastlane
Email: steve@ecommercefastlane.com